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FIXED ASSETS | 6 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2011 | Dec. 31, 2010
FIXED ASSETS | 7. FIXED ASSETS, NET Fixed assets, net of accumulated depreciation, consist of the following at June 30, 2011 and December 31, 2010:
|  | June 30, |  |  | December 31, |
|  | 2011 |  |  | 2010 |
Equipment and computers |  | $ | 36,971 |  |  | $ | 20,931 |
Less accumulated depreciation |  |  | (6,031 | ) |  |  | (3,275 | )
|  | $ | 30,939 |  |  | $ | 17,656 |
Depreciation expense was $2,757 and $1,065 during the six months ended June 30, 2011 and 2010, respectively. | 6. FIXED ASSETS Fixed assets, net of accumulated depreciation, consisted of the following at December 31, 2010 and 2009:
|  | 2010 |  |  | 2009 |
Equipment and computers |  | $ | 20,931 |  |  | $ | 69,414 |
Less accumulated depreciation |  |  | (3,275 | ) |  |  | (64,897 | )
|  | $ | 17,656 |  |  | $ | 4,517 |
Depreciation expense was $3,275 and $0 during the year ended December 31, 2010 and 2009, respectively. During 2010, $64,897 of fixed assets that were fully depreciated and no longer in service were reversed against their related accumulated depreciation accounts.

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- Definition The entire disclosure for long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. This disclosure may include property plant and equipment accounting policies and methodology, a schedule of property, plant and equipment gross, additions, deletions, transfers and other changes, depreciation, depletion and amortization expense, net, accumulated depreciation, depletion and amortization expense and useful lives, income statement disclosures, assets held for sale and public utility disclosures. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 205 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6360339&loc=d3e1361-107760 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.13-14) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Accounting Principles Board Opinion (APB) -Number 12 -Paragraph 5 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 360 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6391035&loc=d3e2868-110229 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 360 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6391110&loc=d3e2921-110230 + Details
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