
                                  EXHIBIT 99.1

INFINITY CAPITAL GROUP, INC.
SEPTEMBER 13TH 2010



30DC, INC. COMPLETES REVERSE MERGER INTO INFINITY CAPITAL GROUP, INC.

New York,  NY,  September  13, 2010 - 30 DC, Inc.  ("30DC"),  30DC a  developer,
manager and acquirer of web-based sales and marketing platforms" today announced
the closing of its reverse  merger into  Infinity  Capital  Group  (ICGP:  OTCQB
"Infinity").  Through this  transaction,  30DC Inc.  becomes a public  reporting
company  and the 30DC  executive  team will  become  the new  management  of the
combined company. Infinity expects to subsequently change its name to 30DC, Inc.
to reflect the new business and intends to apply for a new stock  symbol.  Until
such time as a new stock symbol is obtained,  the shares will  continue to trade
under the existing symbol, (ICGP).

Under the terms of the agreement, stockholders of 30DC exchanged their shares in
30DC  Inc.  for   60,984,000   restricted   shares  of  Infinity   common  stock
("Acquisition Shares").  There are currently a total of 67,531,391 common shares
issued and outstanding in the combined entity,  including  6,547,391 shares held
by existing  shareholders  of Infinity.  Infinity had  previously  disclosed its
intention to conduct a reverse split of its shares as part of a wider  corporate
effort to increase the  marketability  of its shares.  As a result of the merger
with 30DC Inc., no reverse stock split of Infinity common stock was consummated.

As part of the acquisition, Ted Greenberg,  Infinity's current CFO joins 30DC as
Chief Financial Officer and Greg Laborde,  former President of Infinity resigned
as an officer.

30DC Inc. was founded and created by Ed Dale, who is now Chairman, President and
CEO of the combined company. 30DC's core business units are the 30 Day Challenge
and the  Immediate  Edge.  The 30 Day  Challenge,  with more than 87,000  active
online participants, offers a free online e-commerce training program year round
along with an online  education  subscription  service and periodic premium live
seminars that are targeted to experienced Internet business operators. Immediate
Edge is an online  education  program  subscription  service  offering  high-end
internet  marketing  instruction and strategies for experienced  online commerce
practitioners. 30DC's community of members has grown from 1000 in 2005 to 87,000
in 2009 and continues to expand in 2010.

Speaking of the merger,  Ed Dale said, "Our transition to being a public company
creates enormous opportunities for us to expand our business even faster than we
have as a private  company.  The  credibility  that comes with being a US listed
company is of critical  importance  to investors and we are delighted to be able
to meet that qualification. Now we can fully concentrate on demonstrating to the
investment community our ability to execute our business plan."

Clinton Carey,  Chief Operating Officer of the combined  company,  said, "We are
delighted to consummate our going-public transaction.  30DC is now in a position
to  aggressively  move  forward  with  its  business  plan  of  revenue  growth,
expansion, and vertical integration through acquisitions.  The market for small,
highly profitable  internet based marketing companies has never been better, and
since Ed Dale has  actually  coached many of these  entrepreneurs,  we are in an
ideal position to identify the best opportunities for acquisitions.

About 30 DC, Inc

30DC Inc. was created by Edward Dale to build,  acquire and manage international
web-based sales and marketing  companies.  30DC's core business units are the 30
Day Challenge  and the  Immediate  Edge.  The 30 Day  Challenge,  with more than
87,000  active online  participants,  offers a free online  e-commerce  training
program  year round  along with an online  education  subscription  service  and
periodic  premium  live  seminars  that are  targeted  to  experienced  Internet
business operators.  Immediate Edge is an online education program  subscription
service  offering  high-end  internet  marketing  instruction and strategies for
experienced online commerce practitioners.
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For additional information, investors should visit http://www.30dcinc.com

This press release contains  "forward-looking  statements" within the meaning of
various  provisions  of the safe harbor  provisions  of the  Private  Securities
Litigation Reform Act of 1995,  commonly identified by such terms as "believes",
"looking  ahead",  "anticipates",  "estimates"  and  other  terms  with  similar
meaning.  Specifically,  statements  about the Company's  plans for  accelerated
growth,  improved  profitability,  future business partners,  M&A activity,  new
service  offerings  and pursuit of new markets are forward  looking  statements.
Although   the   company   believes   that  the   assumptions   upon  which  its
forward-looking  statements are based are  reasonable,  it can give no assurance
that these assumptions will prove to be correct. Such forward-looking statements
should not be construed as fact. The information contained in such statements is
beyond the  ability of the  Company to  control,  and in many cases the  Company
cannot predict what factors would cause results to differ  materially from those
indicated  in such  statements.  All  forward-looking  statements  in the  press
release are expressly qualified by these cautionary  statements and by reference
to the underlying assumptions.

