Filed Pursuant to Rule 424(b)(3)
File Number 333-131733

PROSPECTUS SUPPLEMENT NO. 1
To Prospectus contained on Form S-1/A filed on July 19, 2006 declared effective on July 21, 2006

(Registration No. 333-1331733)

uBid.com Holdings, Inc.
(formerly known as Cape Coastal Trading Corporation)

24,113,447 Shares of Common Stock

This Prospectus Supplement No. 1 supplements our Prospectus contained on Form S-1/A filed on July 19, 2006 and declared effective July 21, 2006 (the “Prospectus”).

You should read this Prospectus Supplement No. 1 together with the Prospectus and this Supplement No. 1 is qualified by reference to the Prospectus, except to the extent that the information herein supersedes the information contained in the Prospectus.


NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS SUPPLEMENT. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

The date of this Prospectus Supplement No. 1 is November 17, 2006.


Recent Developments

On November 14, 2006, we filed with the U.S. Securities and Exchange Commission the attached Quarterly Report for the period ended September 30, 2006 on Form 10-Q.

On August 14, 2006, we filed with the U.S. Securities and Exchange Commission the attached Quarterly Report for the period ended June 30, 2006 on the Form 10-Q.

On August 1, 2006, the Company increased its Board of Directors from two to three members and elected Paul Traub as an additional director.

Selling Stockholder Table

The information in the table appearing under the heading “Selling Stockholders” beginning on page 23 of the Prospectus is amended by superseding the information with respect to persons listed in the Prospectus that are listed below.

In August of 2006 two selling stockholders transferred all of their holdings in the Company’s common stock and warrants to another selling stockholder.

In November of 2006, one selling stockholder transferred a portion of its shares of the Company’s common stock to its members, retaining a small portion its originally issued shares.


The following table lists the changes to the Selling Stockholder Table for the selling stockholders involved in the transactions described above as well as changes that reflect changes in the management of the Company that necessitate changes to the Selling Stockholder Table:
 
Name
    
Shares of Common Stock Owned Prior to the Offering
    
Shares of Common Stock Being Offered 
    
Percentage of Common Stock Outstanding 
    
Shares of Common Stock Owned Upon Completion of the Offering (a) 
  
Anthony Priore (++) (3)
    
20,881
    
20,881
    
*
    
--
  
Brax Capital Group, LLC (b)
    
0
    
261,051
    
1.28
%
  
--
  
Calico Capital Group, LLC (7)
    
550,667
    
45,000
    
*
    
--
  
Calico Capital Management, LLC (c)
    
0
    
244,616
    
1.20
%
  
--
  
Laborers’ District Council and Contractors’ of Ohio Pension Fund (nominee: Tarp & Co.) (25)
    
36,375
    
0
    
*
    
--
  
Manoharan Sivashanmugam  (28)
    
11,600
    
11,600
    
*
    
--
  
Ohio Carpenters’ Pension Fund (nominee: Hammerhead & Co.) (35)
    
56,000
    
0
    
*
    
--
  
WTC-CIF Emerging Companies Portfolio (nominee: Finwell & Co.) (64)
    
370,375
    
462,750
    
2.28
%
  
--
  



(3)
Mr. Priore no longer serves as our Chief Marketing Officer.
(7)
Calico Capital Group served as our financial advisor in the private offerings and acquired its original shares at the closing on February 3, 2006. Pursuant to a letter agreement, Calico subsequently transferred 25,000 shares to Fountainhead Investments, Inc. and 25,000 shares to Gaha Ventures, LLC. In November, 2006 Calico Capital Group distributed substantially all of its shares to its members, retaining 45,000 shares of common stock.
(25)
Holder originally acquired 22,000 shares of our common stock and warrants to acquire an additional 5,500 shares of common stock at an exercise price of $5.85 per share, acquired at the closing on December 29, 2005 and 7,100 shares of our common stock and warrants to acquire an additional 1,775 shares of common stock at an exercise price of $5.85 per share, acquired at the closing on February 3, 2006. All of the holders interest in our common stock and warrants to acquire common stock was transferred to WTC-CIF Emerging Companies Portfolio (nominee: Finwell & Co.) in August 2006. Wellington Management Company, LLP is an investment adviser registered under the Investment Advisers Act of 1940, as amended.  Wellington Management Company, in such capacity, is deemed to share beneficial ownership over the shares held by its client accounts.
(28)
Mr. Sivashanmugam no longer serves as our Vice-President, Technology.
(35)
Holder originally acquired 36,000 shares of our common stock and warrants to acquire an additional 9,000 shares of common stock at an exercise price of $5.85 per share, acquired at the closing on December 29, 2005 and 8,800 shares of our common stock and warrants to acquire an additional 2,200 shares of common stock at an exercise price of $5.85 per share, acquired at the closing on February 3, 2006. All of the holders interest in our common stock and warrants to acquire common stock was transferred to WTC-CIF Emerging Companies Portfolio (nominee: Finwell & Co.) in August 2006. Wellington Management Company, LLP is an investment adviser registered under the Investment Advisers Act of 1940, as amended.  Wellington Management Company, in such capacity, is deemed to share beneficial ownership over the shares held by its client accounts.
(64)
Includes 224,500 shares of our common stock and warrants to acquire an additional 56,125 shares of common stock at an exercise price of $5.85 per share, acquired at the closing on December 29, 2005. Includes 71,800 shares of our common stock and warrants to acquire an additional 17,950 shares of common stock at an exercise price of $5.85 per share, acquired at the closing on February 3, 2006. Includes 22,000 shares of our common stock and warrants to acquire an additional 5,500 shares of common stock at an exercise price of $5.85 per share, acquired by Laborers’ District Council and Contractors’ of Ohio Pension Fund (nominee: Tarp & Co.) at the closing on December 29, 2005 and transferred to the holder in August 2006. Includes 7,100 shares of our common stock and warrants to acquire an additional 1,775 shares of common stock at an exercise price of $5.85 per share, acquired by Laborers’ District Council and Contractors’ of Ohio Pension Fund (nominee: Tarp & Co.) at the closing on February 3, 2006 and transferred to the holder in August 2006. Includes 36,000 shares of our common stock and warrants to acquire an additional 9,000 shares of common stock at an exercise price of $5.85 per share, acquired by Ohio Carpenters’ Pension Fund (nominee: Hammerhead & Co.) at the closing on December 29, 2005 and transferred to the holder in August 2006. Includes 8,800 shares of our common stock and warrants to acquire an additional 2,200 shares of common stock at an exercise price of $5.85 per share, acquired by Ohio Carpenters’ Pension Fund (nominee: Hammerhead & Co.) at the closing on February 3, 2006 and transferred to the holder in August 2006. Wellington Management Company, LLP is an investment adviser registered under the Investment Advisers Act of 1940, as amended.  Wellington Management Company, LLP is an investment adviser registered under the Investment Advisers Act of 1940, as amended.  Wellington Management Company, in such capacity, is deemed to share beneficial ownership over the shares held by its client accounts.
(b)
Includes 261,051 shares of common stock distributed by Calico Capital Group, LLC in November, 2006.
(c)
Includes 244,616 shares of common stock distributed by Calico Capital Group, LLC in November, 2006.

_____________________

Investing in our common stock involves a high degree of risk. See “Risk Factors” beginning on page 5 of the Prospectus.
_____________________


   
     

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
________________
 
FORM 10-Q

x   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 
For the period ended September 30, 2006

o  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file Number: 000-50995
________________
 
uBid.com Holdings, Inc.
(Exact name of registrant as specified in its charter)
 
Delaware
52-2372260
(State or Other Jurisdiction of
(IRS Employer
Incorporation or Organization)
Identification No.)

8725 W. Higgins Road, Suite 900, Chicago, Illinois 60631
(Address of principal executive offices and zip code)

Registrant’s telephone number including area code:
(773) 272-5000



Indicate by check mark whether the registrant (1) has filed all reports to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer o        Accelerated filer o      Non-accelerated filer x

Indicate by check mark whether the registrant is a shell company (as defined in Exchange Act Rule 12b-2). Yes o No x

The number of shares outstanding of the registrant’s Common Stock, par value $0.001, as of September 30, 2006 was 20,333,333.









TABLE OF CONTENTS

 
 
Page
PART I
Financial Information
  
 
Item 1. Consolidated Condensed Financial Statements (Unaudited)
  
 
 Consolidated Condensed Balance Sheets (Unaudited)
3
 
 Consolidated Condensed Statements of Operations (Unaudited)
4
 
 Consolidated Condensed Statement of Shareholders' Equity (Unaudited)
5
 
 Consolidated Condensed Statements of Cash Flows (Unaudited)
6
 
     Notes to Consolidated Condensed Financial Statements
7-12
 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
13-19
 
Item 3. Quantitative and Qualitative Disclosures About Market Risk
19
 
Item 4. Controls and Procedures
19
 
 
  
PART II
Other Information
  
 
Item 1. Legal Proceedings
20
 
Item 1A. Risk Factors
20
 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
20
 
Item 3. Default Upon Senior Securities
20
 
Item 4. Submission of Matters to a Vote of Security Holders
20
 
Item 5. Other Information
20
 
 
  
 
Signatures
21-25
 
 
2
 

uBid.com Holdings, Inc. and Subsidiaries
Consolidated Condensed Balance Sheets
(Dollars in Thousands, except par value data)

 
             
   
September 30, 2006 
  
December 31, 2005 
  
   
(Unaudited)
       
Assets
            
Current Assets
            
Cash and cash equivalents
  
$
12,459
  
$
21,176
  
Restricted investments
    
213
    
7,003
  
Accounts receivable, net
    
1,767
    
1,306
  
Merchandise inventories
    
6,855
    
5,989
  
Prepaid expenses and other current assets
    
871
    
646
  
               
Total Current Assets
    
22,165
    
36,120
  
               
Property and Equipment, net
    
866
    
524
  
Intangible Assets
    
692
    
-
  
               
Total Assets
  
$
23,723
  
$
36,644
  
Liabilities and Shareholders' Equity
              
Current Liabilities
              
Flooring facility
  
$
358
  
$
1,612
  
Accounts payable
    
2,068
    
4,456
  
Accrued expenses
              
Advertising
    
318
    
397
  
Merger and offering costs
    
-
    
2,000
  
Other
    
1,014
    
1,187
  
Current maturities of long-term debt
    
102
    
410
  
               
Total Current Liabilities
    
3,860
    
10,062
  
          
              
Redeemable Common Stock $.001 par value (0 and 2,666,668 shares issued
& outstanding respectively)
    
-
    
12,000
  
Shareholders' Equity
              
Common stock, $.001 par value (200,000,000 shares authorized;
              
20,333,333 and 16,732,666 issued and outstanding, respectively)
    
20
    
17
  
Stock warrants
    
8,086
    
6,322
  
Additional paid-in-capital
    
48,806
    
25,907
  
Treasury stock, at cost (2,666,668 and 0 shares, respectively)
    
(12,000
)
  
-
  
Retained deficit
    
(25,049
)
  
(17,664
)
               
Total Shareholders' Equity
    
19,863
    
14,582
  
               
Total Liabilities and Shareholders' Equity
  
$
23,723
  
$
36,644
  
               
  The accompanying notes are an integral part of these condensed consolidated financial statements.
 

 
3


uBid.com Holdings, Inc. and Subsidiaries    
Consolidated Condensed Statements of Operations    
(Dollars in Thousands, except for per share data)    
(Unaudited)    
                     
   
 Three Months Ended
  
Nine Months Ended
  
   
September 30,
  
September 30,
  
   
 2006
  
2005
  
2006
  
2005
  
Net Revenues
  
$
14,366
 
$
18,594
 
$
53,551
  
$
65,297
  
                           
Cost of Revenues
    
12,425
   
15,497
   
46,583
    
56,756
  
                           
Gross Profit
    
1,941
   
3,097
   
6,968
    
8,541
  
                           
Operating Expenses
                          
General and administrative
    
3,454
   
3,111
   
10,439
    
9,860
  
Sales and marketing
    
1,160
   
1,247
   
4,122
    
3,657
  
                           
Total operating expenses
    
4,614
   
4,358
   
14,561
    
13,517
  
                           
Loss From Operations
    
(2,673
)
  
(1,261
)
  
(7,593
)
  
(4,976
)
                           
Interest Income (Expense), net
    
12
   
(572
)
  
208
    
(1,496
)
                           
Net Loss
    
(2,661
)
  
(1,833
)
  
(7,385
)
  
(6,472
)
                           
Preferred Stock Dividends
    
-
   
(15
)
  
-
   
(45
)
                           
Net Loss Available to Common Shareholders
  
$
(2,661
)
$
(1,848
)
$
(7,385
)
$
(6,517
)
                           
Net Loss per share - Basic and
                          
Diluted
  
$
(0.13
)
$
(0.74
)
$
(0.37
)
$
(2.62
)
                           
Weighted Average Shares Outstanding - Basic and Diluted
    
20,333,333
   
2,487,107
   
20,213,589
    
2,487,107
  
                           
The accompanying notes are an integral part of these condensed consolidated financial statements.


 


4


 

uBid.com Holdings, Inc. and Subsidiaries
Consolidated Condensed Statements of Shareholders' Equity
(Dollars in Thousands, except share data)
(Unaudited)
                                   
   
Common Stock
          
Treasury Stock
          
           
Stock
  
Paid-in
          
Retained
      
   
Shares
  
Dollars
  
Warrants
  
Capital
  
Shares
  
Dollars
  
Deficit
  
Total
  
                                   
Balance, December 31, 2005
    
16,732,666
 
$
17
  
$
6,322
  
$
25,907
    
—
  
$
—
  
$
(17,664
)
$
14,582
  
                                                   
Second private offering
    
3,000,000
   
3
    
1,560
   
11,937
   
—
    
—
    
—
    
13,500
 
Redemption of common stock
    
—
    
—
    
—
    
12,000
   
2,666,668
   
(12,000
)
  
—
    
—
  
Stock Compensation Expense
    
—
    
—
    
—
    
666
   
—
    
—
    
—
    
666
 
Second private offering costs
    
600,667
   
—
    
204
    
(1,704
)
  
—
    
—
    
—
    
(1,500
)
Net Loss
    
—
    
—
    
—
    
—
    
—
    
—
    
(7,385
)
  
(7,385
)
                                                   
Balance, September 30, 2006
    
20,333,333
 
$
20
  
$
8,086
  
$
48,806
    
2,666,668
 
$
(12,000
)
$
(25,049
)
$
19,863
  
                                                   
The accompanying notes are an integral part of these condensed consolidated financial statements.
 
 
5
 
 

uBid.com Holdings, Inc. and Subsidiaries
Consolidated Condensed Statements of Cash Flows
(Dollars in Thousands, except for share and per share data)
(Unaudited)
  
   
Nine Months Ended September 30,
  
   
 2006
  
2005
  
Cash Flows From Operating Activities
           
Net loss
  
$
(7,385
)
$
(6,472
)
Adjustments to reconcile net loss to net cash used in
              
Operating activities:
              
Depreciation and amortization
    
253
   
127
 
Non-cash compensation expense
    
666
   
475
 
Changes in assets and liabilities
              
Accounts receivable
    
(461
)
  
260
 
Merchandise inventories
    
(866
)
  
680
 
Prepaid expenses and other current assets
    
(225
)
  
(115
)
Accounts payables
    
(2,388
)
  
(665
)
Accrued expenses
    
(2,252
)
  
(393
)
               
Net cash used in operating activities
    
(12,658
)
  
(6,103
)
               
Cash Flows From Investing Activities
              
Capital expenditures
    
(541
)
  
(118
)
Purchased intangible assets
    
(746
)
  
-
 
Change in restricted investments
    
6,790
   
-
  
               
Net cash provided by (used in) investing activities
    
5,503
   
(118
)
               
Cash Flows From Financing Activities
              
Change in flooring facility
    
(1,254
)
  
274
  
Proceeds from issuance of related-party debt
    
-
   
6,500
  
Proceeds from second private placement, net of cash expenses
    
12,000
   
-
  
Redemption of common stock
    
(12,000
)
  
-
  
Payments on notes payable
    
-
   
(1,000
)
Repayment of related-party debt
    
-
   
(500
)
Payments on long-term debt
    
(308
)
  
(308
)
               
Net cash (used in) provided by financing activities
    
(1,562
)
  
4,966
 
               
Net (Decrease) in Cash and Cash Equivalents
    
(8,717
)
  
(1,255
)
               
Cash and Cash Equivalents, beginning of period
    
21,176
   
1,734
  
               
Cash and Cash Equivalents, end of period
  
$
12,459
  
$
479
  
               
Supplemented Cash Flow Disclosure
              
Cash paid for interest
  
$
333
  
$
1,474
 
               
Warrants issued in second offering
  
$
1,560
  
$
-
  
               
Shares and warrants issued as stock issuance costs
  
$
204
  
$
-
  
               
The accompanying notes are an integral part of these condensed consolidated financial statements.
 
6
UBID.COM HOLDINGS, INC. and Subsidiaries
NOTES TO THE CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
September 30, 2006
(Unaudited)


1.  Basis of Presentation

uBid.com Holdings, Inc. and subsidiaries (the “Company”) operate a leading on-line business to consumer and business to business marketplace that enables itself, certified merchants, manufacturers, retailers, distributors and small businesses to offer high quality excess, new, overstock, close-out, refurbished and limited supply brand name merchandise to consumer and business customers primarily located in the United States. Through the Company’s website, located at www.ubid.com, the Company offers merchandise across a wide range of product categories including but not limited to computer products, consumer electronics, apparel, housewares, watches, jewelry, travel, sporting goods, home improvement products and collectibles. The Company’s marketplace employs a combination of auction style and fixed price formats.

The Company’s unaudited consolidated condensed financial statements reflect normal recurring adjustments that are necessary to present fairly the Company’s financial position and results of operations on a basis consistent with that of the prior audited consolidated financial statements. As permitted by rules and regulations of the Securities and Exchange Commission applicable to quarterly reports on Form 10-Q, the Company has condensed or omitted certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). Results for interim periods are not necessarily indicative of the results that may be expected for a full year. These interim financial statements should be read along with the audited consolidated financial statements included in our amended Form 10-K/A for the year ended December 31, 2005.The consolidated condensed financial statements include the accounts of the Company and its wholly owned subsidiaries. All material intercompany accounts and transactions have been eliminated in the consolidated financial statements.

The preparation of financial statements in accordance with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the Company’s Consolidated Financial Statements and accompanying notes. Actual results could differ materially from those estimates.

2.  Summary of Significant Accounting Policies
 
Since December 31, 2005, none of the critical accounting policies, or the Company’s application thereof, as more fully described in the Company’s 2005 Annual Report, has significantly changed. Certain critical accounting policies have been presented below due to the significance of related transactions during the nine months ended September 30, 2006.

Revenue Recognition

The Company sells merchandise under two types of arrangements; direct purchase sales and revenue sharing arrangements.

For direct purchase sales to consumer and business customers, the Company is responsible for conducting the auction or listing the fixed sale price for merchandise owned by the Company, billing the customer, shipping the merchandise to the customer, processing merchandise returns and collecting accounts receivable. In accordance with the provisions of Staff Accounting Bulletin 104, the Company recognizes revenue when the following revenue recognition criteria are met: (1) persuasive evidence of an arrangement exists; (2) the product has been shipped (FOB Shipping Point) and the customer takes ownership and assumes the risk of loss; (3) the selling price is fixed or determinable; and (4) collection of the resulting receivable is reasonably assured.

For sales of merchandise under revenue-sharing agreements, the Company is responsible for conducting the auction for merchandise owned by third parties, billing the customer, arranging for a third party to complete delivery to the customer, processing merchandise returns and collecting accounts receivable. The Company bears no physical inventory loss or return risk related to these sales. The Company records commission revenue at the time of shipment.

7

Long-Lived Assets
 
The Company records impairment losses on other intangible assets when events and circumstances indicate that such assets might be impaired and the estimated fair value of the asset is less than its recorded amount in accordance with Statement of Financial Accounting Standards No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets". The Company reviews the value of its long-lived assets for impairment whenever events or changes in business circumstances indicate that the carrying amount of the assets may not be fully recoverable or that the useful lives of these assets are no longer appropriate. Conditions that would necessitate an impairment assessment include material adverse changes in operations, significant adverse differences in actual results in comparison with initial valuation forecasts prepared at the time of acquisition, a decision to abandon certain acquired products, services, or marketplaces, or other significant adverse changes that would indicate the carrying amount of the recorded asset might not be recoverable.

Stock Based Compensation

Effective January 1, 2006, the Company adopted Statement of Financial Accounting Standards No. 123(R) (“SFAS 123R”). This pronouncement requires companies to measure the cost of employee service received in exchange for a share based award (typically stock options) based on the fair value of the award. The Company has elected to use the “modified prospective” transition method for stock options granted prior to January 1, 2006, but for which the vesting period is not complete. Under this transition method, the Company accounts for such awards on a prospective basis, with expense being recognized in its statement of operations beginning in the first quarter of 2006 and continuing over the remaining requisite service period based on the grant date fair value estimated in accordance with Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation (“SFAS 123”). Prior to 2006, the Company accounted for employee stock options using the method of accounting prescribed by Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and associated interpretations using the intrinsic method. Generally, no expense was recognized related to its stock options under this method because the stock option’s exercise price was set at the stock’s fair market value on the date the option was granted. The Company recognizes these compensation costs on a straight-line basis over the requisite service period of the award which is generally the option vesting term of four years. The total compensation expense related to the stock option plan for the three and nine months ended September 30, 2006 was approximately $0.2 million, and $0.7 million, respectively.

Prior to January 1, 2006, the Company had a Phantom Stock Appreciation Plan in which certain employees had been issued phantom shares which were subject to certain vesting provisions. The plan was implemented on July 1, 2003 and issued phantom shares were scheduled to vest over four years. Effective July 2005, the Company terminated the Phantom Stock Appreciation Plan. The total expense incurred and recorded in conjunction with the plan termination was $0.5 million in accordance with the plan agreement based on an independent third-party valuation. Payouts required under the plan were made on December 31, 2005 with a portion of the proceeds from the first private offering described in Note 4.

Recent Pronouncements
 
        In July 2006, the Financial Accounting Standards Board ("FASB") issued FASB Interpretation No. 48, "Accounting for Uncertainty in Income Taxes, an interpretation of FASB Statement No. 109" ("FIN 48"). FIN 48 clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. It also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition. FIN 48 is effective for fiscal years beginning after December 15, 2006 and is required to be adopted by the Company in the first quarter of fiscal 2007. The cumulative effects, if any, of applying FIN 48 will be recorded as an adjustment to retained earnings as of the beginning of the period of adoption. The Company is currently evaluating the effect that the adoption of FIN 48 will have on its consolidated results of operations and financial condition and is not yet in a position to determine such effects.


8

 


3.   Net Loss Per Share (“EPS”)

  The Company computes loss per share under Statement of Financial Accounting Standards (“SFAS”) No. 128, “Earnings Per Share.” The statement requires presentation of two amounts: basic and diluted loss per share. Basic loss per share is computed by dividing the loss available to common shareholders by the weighted average common shares outstanding. Dilutive earnings per share would include all common stock equivalents unless anti-dilutive.

  Due to losses in each period presented, the Company has not included the following common stock equivalents in its computation of diluted loss per share as their input would have been anti-dilutive. Considering the retroactive impact of the share exchange (at a ratio of 2,320 to 1 as described in Note 4), no common stock equivalents were outstanding until December 29, 2005.
 
     September 30, 2006  
Shares subject to stock warrants
    
3,813,336
  
Shares subject to stock options
    
1,863,700
  
     
5,677,036
  

4.    Merger and Private Offerings

On December 29, 2005 (the “Closing Date”), Cape Coastal Trading Corporation (or “Cape Coastal”), uBid Acquisition Co., Inc. (“Acquisition Sub”) and uBid, Inc. entered into a Merger Agreement and Plan of Reorganization (the “Merger Agreement”). Under the Merger Agreement, Acquisition Sub merged with and into uBid, Inc., with uBid, Inc. remaining as the surviving corporation and a 100% owned subsidiary of Cape Coastal Trading Corporation. Just prior to the Closing Date, all outstanding convertible preferred shares and warrants to acquire shares of uBid, Inc. before the merger were converted and exercised such that, just prior to the merger, 3,793 shares of common stock were outstanding which were exchanged on a 2,320 to 1 basis on the closing date into 8,800,000 shares of common stock of Cape Coastal, with up to 444,444 shares of such common stock subject to redemption at a redemption price of $4.50 (the Financial Statements reflect the impact of the merger and the resulting exchange of the Company’s common stock outstanding before the conversion and exercise of the convertible preferred stock and warrants). The stockholders of Cape Coastal before the merger retained 599,331 shares of common stock of Cape Coastal after the merger. Before the merger, Cape Coastal was a public shell company.  Concurrent with the merger, the Company amended its Certificate of Incorporation to change its name from Cape Coastal Trading Corporation to “uBid.com Holdings, Inc.”

The merger was treated as a recapitalization of uBid, Inc. for financial accounting purposes. Accordingly, the historical financial statements of Cape Coastal before the merger were replaced with the historical financial statements of uBid, Inc. before the merger. All share and per share data has been retroactively restated to reflect the implicit conversion ratio related to the exchange of shares in the merger.

Concurrent with the merger, the Company completed the first part of a private offering to accredited investors. The Company sold 10,000,003 shares of  its common stock (of which 2,222,224 shares were subject to redemption) and warrants to purchase 2,500,003 shares of its common stock at $5.85 for a period of 5 years (the shares and warrants are collectively referred to as “Units”), for aggregate consideration of approximately $45.0 million. These warrants were valued at $2.08 per warrant for an aggregate of $5.2 million using a Black-Scholes option-pricing model using a 5 year expected life, a risk free interest rate of 5.0%, no expected dividends and a 68.0% volatility. Some of the investors participating in the first part of the private offering held notes that were issued by uBid before the merger, including $10.5 million of debt held by the Petters Group, a holder greater than 5% of our voting common stock, (“Petters Group”) and $5.0 million of debt held by the bridge loan holders. Rather than accepting cash consideration for the Units acquired by these investors, the Company agreed to issue Units at a rate of one Unit for each $4.50 of debt for consideration of the note holders’ cancellation of the existing notes. Therefore, the consideration the Company received on the Closing Date consisted of approximately $29.5 million in cash and $15.5 million in cancelled debt. In addition, on the Closing Date, the Company issued warrants to purchase 333,333 shares of our common stock to the bridge note holders as a financing fee, which warrants are exercisable for three years at an exercise price of $4.50 and the value of which, $0.6 million, was recorded as interest expense. The Company also issued warrants to purchase 230,000 shares of its common stock to its placement agents in the offering, which warrants are exercisable for five years at an exercise price of $4.50 and the value of which, $0.5 million, was recorded as a cost of the equity issuance. These warrants were valued at $1.80 and $2.27 respectively per warrant for an aggregate of $1.1 million using a Black-Scholes option-pricing model using the warrants respective life, a risk free interest rate of 5.0%, no expected dividends and a 68.0% volatility. Issuance costs, including the value of the warrants, were $4.7 million.

9
On February 3, 2006, the Company completed the second part of the private offering of Units to accredited investors. In this offering, the Company sold 3,000,000 shares of its common stock and warrants to purchase 750,002 shares of its common stock on the same terms as described above for an aggregate of $13.5 million. The Company also redeemed the 2,666,668 shares of common stock issued in connection with the merger and the first private offering that were subject to redemption at a price of $4.50 per share and issued 600,667 shares of common stock (valued at $4.50 per share) to shareholders of Cape Coastal prior to the merger and uBid’s financial advisor, Calico Capital Group. In addition, the Company issued additional warrants to purchase 90,000 shares of its common stock to its placement agents on the same terms as described above. The second part of the private offering resulted in no net cash proceeds being retained by the Company. Issuance costs, including the value of the warrants and the shares issued to Calico Capital Group, were $3.2 million.  
 
The Company’s registration statement on Form S-1 originally filed on February 28, 2006 was declared effective by the Securities and Exchange Commission on July 21, 2006. The Registration Statement includes 20,210,109 shares of common stock which are held by existing shareholders of the Company. The Company currently has 20,333,333 shares of common stock outstanding. The registration statement also includes 3,903,338 shares of common stock issuable upon exercise of warrants held by investors of the Company. The Company's shares will continue to trade under the symbol UBHI on the NASD OTC Bulletin Board.


5.  2005 Equity Incentive Plan

The 2005 Equity Incentive Plan (the “Plan”) is an equity-based compensation plan to provide incentives to, and to attract, motivate and retain the highest qualified employees, directors, consultants and other third party service providers. The 2005 Equity Incentive Plan enables the Company’s Board of Directors to provide equity-based incentives through grants or awards of stock options and restricted stock awards (collectively, "Incentive Awards") to consultants, directors, and other third party service providers.

A total of 2,500,000 shares of common stock have been reserved for issuance under the Plan. If an incentive award granted pursuant to the Plan expires, terminates, or is forfeited, or if any shares are surrendered to uBid in connection with an incentive award, the shares subject to such award and the surrendered shares will become available for future awards under the Plan. On December 29, 2005, uBid granted options under the Plan to purchase 1,721,700 shares of common stock to certain officers and other employees.

All of the options issued on December 29, 2005 under the Plan vest over a four year period and will expire on December 29, 2015 if not exercised prior to that date. None of the options granted under the Plan on December 29, 2005 were issued for cash consideration collected from the participants. The options were granted to participants on the basis of services to be provided to the Company by the participants. Prior to December 29, 2005, there were no outstanding stock options.

The fair value of the 413,500 options awarded during the nine months ended September 30, 2006 was estimated using the Black-Sholes option pricing model with the following assumptions:
 

   
Nine Months
  
   
Ended
  
   
September 30, 2006
  
Significant assumptions (weighted average):
      
Risk -free rate
    
5.0
%
Dividend yield
    
0.0
%
Expected volatility
    
68.0
%
Expected life (years)
    
4
  

  The risk-free interest rate is based on the U.S. Treasury Bill rates at the time of grant. The dividend reflects the fact that the Company has never paid a dividend on its common stock and does not expect to in the future. The Company estimated the volatility of its common stock at the date of grant based on the historical volatility of its industry and competitors’ stock. The expected term of the options is based on what the Company believes will be representative of future behavior.


10

The following is a summary of all of the Company’s stock option activity and related information for the nine months ended September 30, 2006:
 
 
Shares under
option
  
Weighted-  
average 
exercise price 
per share
  
December 31, 2005
    
1,721,700
  
$
4.50
  
Granted
    
413,500
    
6.35
  
Exercised
    
-
    
-
  
Surrendered
    
(271,500
)
  
4.69
  
September 30, 2006
    
1,863,700
  
$
4.88
  
 

Exercise Price
    
Number of Options Outstanding at September 30, 2006
    
Weighted Average Remaining Contractual Life
    
Weighted Average Exercise Price
    
Number of Options Exercisable at September 30, 2006
    
Weighted Average Exercise Price
  
$4.50
    
1,476,200
    
9.1
  
$
4.50
    
-
  
$
-
  
$7.10
    
1,600
    
9.2
  
$
7.10
    
-
  
$
-
  
$6.50
    
300
    
9.3
  
$
6.50
    
-
  
$
-
  
$6.75
    
70,000
    
9.4
  
$
6.75
    
-
  
$
-
  
$6.25
    
400
    
9.5
  
$
6.25
    
-
  
$
-
  
$6.50
    
1,000
    
9.7
  
$
6.50
    
-
  
$
-
  
$6.49
    
263,200
    
9.8
  
$
6.49
    
-
  
$
-
  
$4.99
    
50,000
    
9.9
  
$
4.99
    
-
  
$
-
  
$3.65
    
1,000
    
10.0
  
$
3.65
    
-
  
$
-
  
     
1,863,700
        
$
4.88
    
-
  
$
-
  

 
The aggregate intrinsic value of the outstanding options (the difference between the closing stock price on the last trading day of the third quarter of 2006 of $3.65 per share and the exercise price, multiplied by the number of in the money options) that would have been received by the option holders had all the option holders exercised their options on September 30, 2006 was zero. This amount will change based on changes in the fair market value of the Company’s common stock.


11

The following is a summary of non-vested stock option activity:
 

 
   
Shares under option
  
  Weighted-average
Grant Date
Fair Value
  
December 31, 2005
    
1,721,700
  
$
2.08
  
Granted
    
413,500
    
3.51
  
Exercised
    
-
    
-
  
Surrendered
    
(271,500
)
  
2.99
  
September 30, 2006
    
1,863,700
  
$
2.37
  

As of September 30, 2006, $4.2 million of total unrecognized compensation cost related to stock options is expected to be recognized over a weighted-average vesting period of 3.25 years.
 

6.  Note Payable – Bank

On May 9, 2006, the Company and its subsidiaries entered into a Credit and Security Agreement with Wells Fargo Bank, National Association acting through Wells Fargo Business Credit and related security agreements and other agreements described in the Credit and Security Agreement (the “Credit Agreement”). The Credit Agreement provides for advances to the Company of up to a maximum of $25.0 million. The amount actually available to the Company will vary from time to time, depending on, among other factors, the amount of eligible inventory and the amount of eligible accounts receivable. The obligations under the Credit Agreement and all related agreements are secured by all of the Company assets. The initial term of the Agreement is three years, expiring on April 28, 2009. Up to $7.0 million of the maximum amount is available for irrevocable, standby and documentary letters of credit. Advances under the Credit Agreement bear interest at a base rate (Wells Fargo Bank's prime rate) or LIBOR plus 2.5%. The Credit Agreement requires a prepayment fee of $0.5 million if the Company terminates the Credit Agreement during its first year, $0.4 million if it terminates the Credit Agreement during its second year and $0.1 million if the Company terminates the Credit Agreement during the third year. The Credit Agreement requires the Company, among other things, to limit capital expenditures and maintain minimum availability on the line. Also, the Company is obligated contractually by a restrictive lock box arrangement. The Credit Agreement also requires the Company to pay a variety of other fees and expenses, including minimum monthly interest of $0.01 million. The Company as of September 30, 2006 had $0.2 million in deferred financing fees being amortized over the life of the Credit Agreement. As of September 30, 2006, the effective loan rate was 8.25% and the Company had no outstanding balance and was in compliance with all the loan covenants.

7. Purchase of Bidville Assets
  
On July 26, 2006, the Company purchased certain assets for cash of the online auction company, Bidville, Inc. which included the company’s customer file, URL and related online technologies. Bidville, Inc., a Nevada corporation, was founded in 1999 primarily as a sport card auction site but began expanding its merchandise offerings over the last few years to compete as an online auction alternative to eBay. Bidville provides unique user features, such as storefronts, watch list, image gallery, and fixed price marketplaces. The purchase price was $746,000.
 
The acquired assets were recorded as intangible assets. Purchased intangibles consisting of the customer file, the URL, and related online technologies are presented net of accumulated amortization of $31,000 as of September 30, 2006 and are being amortized on a straight-line basis over the remaining estimated useful lives twenty-four months.



12


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed consolidated financial statements and related notes included in Item 1 of Part 1 of this Quarterly Report and the audited consolidated financial statements and notes thereto and Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in the Company’s Annual Report on Form 10-K as amended for the fiscal year ended December 31, 2005. uBid.com Holdings, Inc. is a holding company for uBid, Inc., and DiBu Trading Corp., Inc. our operating businesses. For purposes of this Quarterly Report, unless otherwise indicated or the context otherwise requires, all references herein to “uBid,” “we,” “us,” and “our” refer to uBid.com Holdings, Inc. and our subsidiary.

Information in the following Management's Discussion and Analysis of Financial Condition and Results of Operations and elsewhere in this quarterly report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements provide current expectations or forecasts of future events and can be identified by the use of terminology such as “believe,” “estimate,” “expect,” “intend,” “may,” “could,” “will,” and similar words or expressions. Any statement that is not a historical fact, including statements regarding estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of factors, including but not limited the risk factors detailed in our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2005. We assume no obligation to update such forward-looking statements or to update the reasons actual results could differ materially from those anticipated in such forward-looking statements.


Overview

We operate an online marketplace located at www.ubid.com, offering new, close-out, overstock and refurbished merchandise to both consumers and businesses using auction style and fixed price formats. We offer consumers a trustworthy buying environment in which we continually monitor and certify activity to eliminate the potential for fraud by certifying all merchants and processing 100% of all transactions between buyers and sellers. Our marketplace offers brand-name merchandise from over 200 product categories including computer products, consumer electronics, apparel, housewares, watches, jewelry, travel, sporting goods, home improvement products and collectibles.

Our business model provides value for consumers, manufacturers, distributors, retailers and other approved third party merchants. Consumers shop in a trustworthy and secure online marketplace and have the opportunity to bid their own prices on popular, brand-name products realizing product savings of generally 20% to 80% off retail prices. Our online marketplace provides merchants with an efficient and economical distribution channel for maximizing revenue on their merchandise. Merchants can monetize overstock and close-out inventory, expand their customer base and increase sales without compromising existing distribution channels.
 
Our business model consists of two distinct business channels: uBid Direct and the UCM Program.
 
We purchase merchandise outright in the uBid Direct channel and sell to consumers and businesses. On this merchandise, we bear the inventory, return and credit risk. The full sales amount is recorded as revenue upon verification of the credit card transaction and shipment of the merchandise.
 
We also sell merchandise through the UCM Program channel by allowing prescreened third party merchants to sell their product through our online marketplace to consumers and business. On this merchandise, we do not take title and therefore do not bear the related inventory risk. In the UCM Program, we are the primary obligor to whom payment is due, but we bear no inventory or returns risk, so we record only our commission as revenue.
 
In all instances where the credit card authorization has been received but merchandise has not been shipped, we defer revenue recognition until the merchandise is shipped.
 
Our online marketplace is available 24 hours a day, seven days a week and currently offers over 200,000 items each day. Since the first offer of product in December 1997, our marketplace has facilitated over $1 billion in net revenues and has registered over five million members.



13


Executive Commentary
 
Success Measures: Our management believes that the most important financial and non-financial measures that track our progress include sales, website traffic, total average order value, gross margin, customer acquisition costs, advertising expense, personnel costs, and fulfillment costs.
 
Key Business Metrics We periodically review key business metrics to evaluate the effectiveness of our operational strategies and the financial performance of our business. These key metrics include the following:

 Gross Merchandise Sales (GMS)
Gross Merchandise Sales differ from GAAP revenue in that gross bookings represents the gross sales price of goods sold by the Company (including sales through our UCM Program) before returns, sales discounts, and cancellations.

Number of Orders
This represents the total number of orders shipped in a specified period. We analyze the number of orders by category to evaluate the effectiveness of our merchandising and advertising strategies as well as to monitor our inventory management.
 
Average Order Value
Average order value is the ratio of gross sales divided by the number of orders shipped within a given time period. We analyze average order value by category primarily to manage costs and other operating expenses.
 
Visitors
A Visitor is a consumer or business that voluntarily clicks through to the website (uBid.com) using both online and offline advertising stimulus. Visitors don’t include third party site pops, pop unders, or non converting impressions to the website. Examples of online marketing channels we advertise on are: affiliate banner networks, comparison shopping sites, paid and organic search engines, and email. 

Bidders
A Bidder is a visitor that places a bid on an item up for auction on the website (uBid.com).

Visitors to Bidder Conversion
The percentage of visitors that bid on an auction item. We use this as a measure of the effectiveness of advertising.
 
Approved UCM Program Vendors
Vendors that have gone through the approval process to sell merchandise through our website.

Cost per Bidder
Cost of each bidder during the month computed by dividing the sales and marketing expense by number of bidders.

Cost per Registration
Cost of each registration obtained during the month computed by dividing the sales and marketing expense by number of registrations.


14
 
 

   
Q4
  
Q1
  
Q2
  
Q3
  
Q4
  
Q1
  
Q2
  
Q3
  
   
2004
  
2005
  
2005
  
2005
  
2005
  
2006
  
2006
  
2006
  
Key Business Metrics:
                                          
(Unaudited)
                                          
GMS (in thousands)
  
$
28,059
  
$
34,623
  
$
28,020
  
$
27,215
  
$
31,035
  
$
31,167
  
$
30,286
  
$
26,528
  
Number of orders (in thousands):
                                                  
Direct
    
41
    
46
    
39
    
36
    
43
    
36
    
37
    
23
  
UCM
    
50
    
51
    
64
    
72
    
93
    
87
    
88
    
89
  
Total orders
    
91
    
97
    
103
    
108
    
136
    
123
    
125
    
112
  
Average Order Value:
                                                  
Direct
  
$
511
  
$
443
  
$
493
  
$
495
  
$
398
  
$
465
  
$
416
  
$
424
  
UCM
  
$
104
  
$
119
  
$
106
  
$
112
  
$
108
  
$
107
  
$
110
  
$
128
  
Visitors (in thousands)
    
7,245
    
6,829
    
7,545
    
8,287
    
7,051
    
6,369
    
7,215
    
6,488
  
Bidders (in thousands)
    
239
    
243
    
251
    
222
    
267
    
241
    
255
    
211
  
Visitors to Bidder Conversion
    
3.3
%
  
3.6
%
  
3.3
%
  
2.7
%
  
3.8
%
  
3.8
%
  
3.5
%
  
3.3
 %
Approved UCM Vendors
    
70
    
169
    
202
    
401
    
628
    
949
    
1,307
   
1,716
 
Cost Per Bidder
  
$
6.38
  
$
5.29
  
$
4.50
  
$
5.61
  
$
5.02
  
$
6.32
  
$
5.03
  
$
4.63
  
Cost Per Registration
  
$
28.79
  
$
20.05
  
$
22.10
  
$
21.14
  
$
23.91
  
$
27.73
  
$
24.69
  
$
17.76
  
Registrations (in thousands)
    
53
    
64
    
51
    
59
    
56
    
55
    
52
    
55
  



Revenue Source:   We derive our revenue from sales of products to consumers and businesses as well as commission revenue earned for sales of merchandise under revenue sharing agreements with third party sellers. We believe that the principal drivers of our revenue consist of the average order value placed by our customers, the number of orders placed by both existing and new customers, special offers we make available that result in incremental orders, our ability to attract new customers and advertising that impacts our revenue drivers. Sales consist of orders placed through our uBid.com website and direct business to business sales. We further generate revenue from shipping fees we charge our customers. We record our revenue net of returns and other discounts. Our revenues may fluctuate from period to period as a result of special offers we provide such as free shipping, and other special promotions.

Our revenue is dependent in part on sales of products provided by Sony Electronics, Inc (“Sony”) and Hewlett-Packard Company (“HP”). Sony related products represented 22.6% and 20.7% of sales for the three and nine months ended September 30, 2006, respectively, compared to 44.8% and 40.2% for the three and nine months ended September 30, 2005, respectively. HP related products represented 7.8% and 2.4% of sales for the three and nine months ended September 30, 2006, respectively, compared to 7.9% and 3.8% for the three and nine months ended September 30, 2005, respectively. No other supplier represented more than 5.0% of our net revenues for any period presented.

Cost of Revenues: Cost of revenues primarily consists of the cost of the product and inbound and outbound shipping. There is no cost of revenues for UCM Program revenue. Cost of revenues does not include order fulfillment costs, which are included in general and administrative expenses.

Gross Profits: Our gross profit margins are impacted by a number of factors including the category of merchandise, the introduction of new product categories, the mix of sales among our product categories, pricing of products by our vendors, pricing strategies, promotional programs, market conditions, packaging, excess and obsolete inventory charges and other factors. Gross profits and gross profit percentages are not comparable to gross profit and gross profit percentages reported by companies that include order fulfillment costs in the cost of revenues.


15



Expenses: Sales and marketing, general and administrative (“SG&A”) expenses consist primarily of sales and marketing expenses, including online marketing activities, order fulfillment and other costs, such as personnel, rent, warehouse and handling, common area maintenance, depreciation, credit card processing charges, insurance, legal and accounting fees. Interest expense charges are from our IBM flooring facility at a rate of 1% per month on the outstanding balances, interest and amortization of loan origination fees on our credit facility, and related party interest on borrowings from 2005. Interest expense on advances from related parties is primarily based on an annual interest rate of 14% and all borrowings were paid off on December, 29, 2005.

 
Results of Operations

  The following table sets forth, for the periods presented, certain data from our statement of operations as a percentage of net revenues. This information should be read in conjunction with our financial statements and notes thereto included elsewhere in this report.
 
   
Three months ended September 30,
  
Nine months ended September 30,
  
   
 2006
  
 2005
  
 2006
  
2005
  
   
 (Dollars in thousands)
  
 (Dollars in thousands)
  
Net Revenues
  
$
14,366
    
100.0
%
$
18,594
    
100.0
%
$
53,551
    
100.0
%
$
65,297
    
100.0
%
Cost of Revenue
    
12,425
    
86.5
%
  
15,497
    
83.3
%
  
46,583
    
87.0
%
  
56,756
    
86.9
%
Gross margin
    
1,941
    
13.5
%
  
3,097
    
16.7
%
  
6,968
    
13.0
%
  
8,541
    
13.1
%
General and administrative
    
3,454
    
24.0
%
  
3,111
    
16.7
%
  
10,439
    
19.5
%
  
9,859
    
15.1
%
Sales and marketing
    
1,160
    
8.1
    
1,247
    
6.7
%
  
4,122
    
7.7
    
3,657
    
5.6
%
Total operating expenses
    
4,614
    
32.1
%
  
4,358
    
23.4
%
  
14,561
    
27.2
%
  
13,516
    
20.7
%
Loss from operations
    
(2,673
)
  
(18.6
)
  
(1,261
)
  
(6.8
)%
  
(7,593
)
  
(14.2
)
  
(4,975
)
  
(7.6
)%
Interest Income / (Expense) & Other, Net
    
12
    
0.1
%
  
(572
)
  
(3.1
)%
  
208
    
0.4
%
  
(1,497
)
  
(2.3
)%
Net Loss
    
(2,661
)
  
(18.5
)%
  
(1,833
)
  
(9.9
)%
  
(7,385
)
  
(13.8
)%
  
(6,472
)
  
(9.9
)%
Preferred Stock Dividend
    
—
    
—
    
(15
)
  
—
    
—
    
—
    
(45
)
  
—
  
Net Loss Available to Common Shareholders
  
$
(2,661
)
  
(18.5
)%
$
(1,848
)
  
(9.9
)%
$
(7,385
)
  
(13.8
)%
$
(6,517
)
  
(9.9
)%

16


Comparison of Three Months ended September 30, 2006 and September 30, 2005

Net Revenues: Net revenues for the quarter ended September 30, 2006 were $14.4 million, a decrease of $4.2 million, or 22.5% compared to the quarter ended September 30, 2005. Direct consumer revenues decreased $7.3 million or 43.3% while direct business revenues increased $2.8 million or 333.0% and UCM revenues increased $0.3 million or 32.0% over the quarter ended September 30, 2005.

The net decrease in direct consumer revenues was primarily driven by decreases in both volume levels and average selling prices. Desktop computer volume experienced a 41.6% decrease in units sold and a 20.0% decrease in average sales price compared to the same period in the prior year. Computer monitor volume decreased 78.5% and the average sales price decreased 14.0% compared to the same period of the prior year. Portable computer volume decreased 10.7% while the average sales price experienced a 25.0% decrease. New gross margin initiatives were implemented in the third quarter which decreased the lower margin revenue sales through the site impacting total sales. The volume decreases in the desktop, monitor, and portable computer categories were partially offset by increased sales in the jewelry product category. The increase in the direct business channel is attributable to the expansion of the channel by hiring personnel specializing in these types of transactions in addition to the direct sale to businesses of inventory that had been purchased for sale through the direct consumer channel. The total number of approved UCM vendors to sell on the website grew from 401 in September 2005 to 1,716, or 327.9%, in September 2006. We will continue to drive UCM revenue growth by increasing the participation of merchants in our UCM Program.

Total orders increased by 4,000 or 8.9% to 112,000 for the three months ended September 30, 2006 compared to the quarter ended September 30, 2005. The direct consumer orders decreased by 13,000 or 36.1% and UCM orders increased by 17,000 or 23.6%. Although bidders to visitors improved from 2.7% to 3.3%, overall bidders decreased by 11,000 or 5.0% from the third quarter in the prior year. The average order value for the direct and UCM channels were $424 and $128 versus $495 and $112 from a year ago, respectively.
 
Gross Profit: Gross profit for quarter ended September 30, 2006 was $1.9 million, a decrease of $1.2 million or 38.7% compared to the quarter ended September 30, 2005. Gross profit was impacted by a $0.8 million increase in the Company’s inventory reserves. A substantial investment was made in certain categories of inventories in the first quarter of 2006 in anticipation of increased visitors to the website. The anticipated increase in visitors failed to materialize with visitors decreasing 10.1% from the second quarter ended June 30, 2006. Also, many visitors did not convert to bidders which resulted in a decline in the number of orders. Generally, our overall gross margins fluctuate based on several factors, including our product mix of sales; sales volumes mix by our direct consumer business, direct business to business and UCM merchants; vendor pricing; customer pricing and inventory management decisions. The decrease was primarily a result of the direct consumer margins decreasing in the computer related categories. Sales of desktops, monitors and laptops continue to decline in average price which results in a corresponding decrease in gross margins. The lower gross margins experienced by the direct business are primarily the result of lowering prices to our customers in an effort to accelerate the reduction in inventory levels.

The decrease in the direct consumer business gross profit and the increase in inventory reserves, were offset by an increase in UCM gross profits. The UCM gross profit grew from $0.9 million to $1.1 million, or 4.6%. Gross profit as a percentage of net revenues increased to 19.1% from 16.9%, before the impact of inventory reserves, from the same period a year ago. The overall gross margin as a percentage of net revenues decreased to 13.5% from 16.7% in the same period a year ago.



17


Sales and Marketing, General and Administrative Expenses: SG&A expenses for the quarter ended September 30, 2006 were $4.6 million, an increase of $0.2 million or 4.5%, compared to the quarter ended September 30, 2005. Overall, advertising expense was unchanged from the same period in the prior year, however during the third quarter the Company launched a $0.2 million Direct Response Television (DRTV) test campaign to grow brand awareness and website traffic. Although the number of visitors to the website decreased for the quarter, visitor traffic and registrations increased an average of 25.0% during the test period. The number of visitors was down 1.8 million or 21.7% from the same period in the prior year period, and was down 0.7 million or 10.1% from the previous quarter. We continued to eliminate the least effective marketing efforts to optimize profitable online campaigns, television and print campaigns for the third quarter of 2006. The cost per bidder improved to $4.63 from $5.03 in the previous quarter. The cost per registration improved to $17.76 from $24.69 in the previous quarter.

General & Administrative expenses increased by $0.2 million or 5.9% from the quarter ended September 30, 2005. The increase for the quarter ended September 30, 2006 was primarily due to increases of $0.2 million in stock based compensation expense and $0.2 million increase in severance pay as a result of eliminating certain positions in the third quarter 2006. The increases were offset by decreases of $0.1 million in Related Party Management Fees, which were discontinued in January 2006, in the third quarter 2006 $0.1 million in credit card fees related to lower sales volumes.
 
 
 SG&A Expenses:  
 Three Month
Period Ended
September 30, 2006
  
 Three Month
Period Eneded
September 30, 2005
  
 Increase
(Decrease)
  
   
(Dollars in thousands)
  
                  
Stock-based Compensation
  
$
0.2
 
$
-
 
$
0.2
 
Salary and Benefits
    
1.7
   
1.6
   
0.1
 
Severance
    
0.2
   
-
   
0.2
 
Depreciation & Amortization
    
0.1
   
0.1
   
-
 
Advertising Expense
    
1.0
   
1.0
   
-
 
Credit Card Fees
    
0.5
   
0.6
   
(0.1
)
Telecommunications, Hardware and Storage
    
0.3
   
0.4
   
(0.1
)
Legal, Audit, Insurance, and other Regulatory Fees
    
0.2
   
0.1
   
0.1
 
Facilities Expense
    
0.2
   
0.2
   
-
 
Related Party Management Fees
    
-
   
0.1
   
(0.1
)
Warehouse Expense
    
0.2
   
0.2
   
-
 
Other SG&A
    
-
   
0.1
   
(0.1
)
   
$
4.6
 
$
4.4
 
$
0.2
 


Other Expense: Interest income was $0.01 million for the quarter ended September 30, 2006 versus interest expense of $0.6 million for the quarter ended September 30, 2005. The Company retired all debt after receiving the capital raised on December 29, 2005.

Net Losses: The Company experienced a net loss of $2.7 million or $.13 per share for the quarter ended September 30, 2006 compared to a net loss of $1.8 million or $.74 per share for the quarter ended September 30, 2005.
 
Comparison of Nine Months ended September 30, 2006 and September 30, 2005

Net Revenues: Net revenues for nine months ended September 30, 2006 were $53.6 million, a decrease of $11.7 million or 17.9%. Direct consumer revenues decreased $14.9 million or 26.6%, direct business revenues increased $2.3 million and UCM revenues increased $0.9 million or 32.8% over the same nine month period a year ago. Desktop computer sales volumes decreased 54.5% and average sales prices decreased 15.3%. Monitor sales volumes were down 39.1% and Portable computer volumes were flat. Average sales prices of monitors and portable computers were down 15.5% and 17.3% respectively.
 
Total orders increased by 52,000 or 16.9% from 308,000 to 360,000 for the nine months ended September 30, 2006. The direct consumer orders decreased 25,000 or 20.7% and UCM orders increased 77,000 or 41.2%. Traffic to the website was 20.1 million visitors for the nine months ended 2006 versus 22.7 million visitors for the same period in 2005. The average order value for the direct and UCM channels were $435 and $110 versus $478 and $112 from a year ago, respectively.


18

Gross Profit: Gross profit for the nine months ended September 30, 2006 was $7.0 million, compared to $8.5 million for the same period a year ago. The direct consumer business decreased $2.8 million due to an increase in inventory reserves of $1.1 million and decreases in the average sales prices in the desktops, monitors and laptop computer categories. The decrease was offset by a $0.9 million increase in gross profit in the UCM category.

Sales and Marketing, General and Administrative Expenses: SG&A expenses for the nine months ended September 30, 2006 were $14.6 million, an increase of $1.1 million, or 8.1%, compared to nine months ended September 30, 2005. Advertising expenses increased $0.5 million, or 16.1%, for the nine months ended September 30, 2006 primarily due to our attempt to increase internet visitors to the website. In addition, the Company launched a $0.2 million Direct Response television (DRTV) test campaign in the third quarter trying to grow brand awareness and website traffic to the webpage. Visitors to the website were 20.1 million for the nine months ended 2006 versus 22.7 million for the same period in 2005.

General & Administrative expenses increased by $0.6 million, or 5.8%, from the nine months ended September 30, 2005. The increase for the nine months ended September 30, 2006 was due to an increase of $0.4 million in legal, accounting, and increased director and officer insurance expenses required for being a public company, $0.2 million in stock-based compensation, $0.2 million in severance compensation as a result of eliminating certain positions, and $0.2 million in depreciation and amortization. The increases were offset by decreases of $0.3 million in related party management fees, $0.2 million in telecommunications and hardware due to expiring operating leases and reduction in hosting related fees and $0.2 million in other G&A.
 

SG&A Expenses:
 
Nine Month
Period Ended
September 30, 2006 
 
Nine Month
Period Ended
September 30, 2005 
 
Increase
(Decrease)
  
(Dollars in thousands)
  
(Dollars in thousands)
  
                  
Stock-based Compensation
  
$
0.7
  
$
0.5
  
$
0.2
 
Salary and Benefits
    
4.8
    
4.7
    
0.1
 
Severance
    
0.2
    
-
   
0.2
 
Warehouse Expense
    
0.7
    
0.6
    
0.1
 
Depreciation & Amortization
    
0.3
    
0.1
    
0.2
 
Advertising Expense
    
3.6
    
3.1
    
0.5
 
Credit Card Fees
    
1.8
    
1.8
    
0.0
 
Telecommunications, Hardware and Storage
    
1.0
    
1.2
    
(0.2
)
Legal, Audit, Insurance, and other Regulatory Fees
    
0.8
    
0.4
    
0.4
 
Facilities Expense
    
0.6
    
0.5
    
0.1
 
Related Party Management Fees
    
-
   
0.3
    
(0.3
)
Other G&A
    
0.1
    
0.3
    
(0.2
)
   
$
14.6
  
$
13.5
  
$
1.1
 


Other Expense: Interest income was $0.2 million for the nine months ended September 30, 2006 versus interest expense of $1.5 million for the nine months ended September 30, 2005. The Company retired all debt after receiving the capital raised on December 29, 2005 resulting in a reduction of interest expense and an increase in interest income for the nine month period ended September 30, 2006.

Net Losses: The Company experienced a net loss of $7.4 million or $0.37 per share for the nine months ended September 30, 2006 compared to a net loss of $6.5 million or $2.62 per share for the same period ended September 30, 2005.

19


Liquidity and Capital Resources

Historically, our primary sources of capital had been cash flow from operations and loans from affiliated parties. More recently, our primary source of cash flow has been from operations and the $29.5 million raise in the December 29, 2005 private offering.

Net cash used in operating activities for nine months ended September 30, 2006 was $12.7 million, compared to $6.1 million used in the nine months ended September 30, 2005. Inventory increased $0.9 million or 14.5% from December 31, 2005. The increase in inventories was intended to reverse the decline in the direct consumer channel sales, but as mentioned above, the declines in sales of computer related products stunted the growth and contributed to increased mark downs of inventory in these categories in 2006. Accounts receivable increased $0.5 million due to the growth of the direct business to business channel and the nature of payment terms associated with this type of business. Additionally, accounts payable and accrued expenses decreased $6.2 million due to the timing of payments in 2006.
 
Net cash provided by investing activities was $5.5 million for nine months ended September 30, 2006 compared to $0.1 million used in the same period last year. Restricted investments used primarily as collateral on irrevocable letters of credit decreased during the quarter as we used our credit facility which provides for up to $7.0 million in letters of credit alleviating the need for restricted investments. On July 26, 2006, the Company purchased certain assets for $0.7 million of the online auction company, Bidville, Inc. which includes the company’s customer file, brand name, URL and related online technologies.

Net cash used in financing activities was $1.6 million for the nine months ended September 30, 2006 compared to a cash inflow of $5.0 million for the same period last year. The cash outflow in 2006 was primarily made up of payments on the IBM flooring facility of $1.3 million. The cash inflow of $5.0 million for the nine months ended September 30, 2005 was from related party borrowings to fund operating losses and working capital needs.

On February 3, 2006, the Company completed the second part of the private offering of its Units to accredited investors. In this offering, the Company sold 3,000,000 shares of its common stock and warrants to purchase 750,002 shares of its common stock on the same terms as described in Note 4 for an aggregate of $13.5 million. The Company also redeemed the 2,666,668 shares of common stock issued in connection with the merger and the first private offering that were subject to redemption at a price of $4.50 per share and issued 600,667 shares of common stock (valued at $4.50 per share) to shareholders of Cape Coastal prior to the merger and uBid’s financial advisor, Calico Capital Group. In addition, the Company issued additional warrants to purchase 90,000 shares of its common stock to its placement agents on the same terms as described in Note 4. The second part of the private offering resulted in no net cash proceeds being retained by the Company.

We currently estimate that we will incur material commitments for capital expenditures equal to $1.0 million for systems upgrades which shall be made within the next calendar year.

We believe that current working capital, together with cash flows from operations and availability under our credit facility will be adequate to support our current operating plans for at least the next 12 months.
 
 ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
We currently have little exposure to risks of fluctuating interest rates or fluctuating currency exchange rates. It is our policy not to enter into derivative financial instruments. Accordingly, we do not believe that changes in interest or currency rates will have a material effect on our liquidity, financial condition or results of operations.
 
ITEM 4.  CONTROLS AND PROCEDURES

Disclosure Controls and Procedures. The Company maintains disclosure controls and procedures that have been designed to ensure that information related to the Company is recorded, processed, summarized and reported on a timely basis. We review these disclosure controls and procedures on a periodic basis. In connection with this review, we have established a compliance committee that is responsible for accumulating potentially material information regarding its activities and considering the materiality of this information. The compliance committee (or a subcommittee) is also responsible for making recommendations regarding disclosure and communicating this information to our Chief Executive Officer and Vice President, Finance to allow timely decisions regarding required disclosure. Our compliance committee is comprised of our principal risk management officer and other members of our management team.


20


Our Chief Executive Officer and Vice President, Finance, with the participation of the compliance committee, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report, as required by Rule 13a-15 of the Securities Exchange Act of 1934. Based on their evaluation of our disclosure controls and procedures, our Chief Executive Officer and Vice President, Finance believe that, as of the end of the period covered by this Quarterly Report, our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized, and reported within the time periods specified in the rules and forms of the SEC.

Internal Control Over Financial Reporting. There have been no changes in our internal control over financial reporting identified in the evaluation that occurred during the third quarter of fiscal year 2006 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
 PART II OTHER INFORMATION
ITEM 1.  LEGAL PROCEEDINGS

From time to time we may be named in claims arising in the ordinary course of business. Currently, no legal proceedings or claims are pending against us or involve us that, in the opinion of our management, could reasonably be expected to have a material adverse effect on our business or financial condition.

ITEM 1A. RISK FACTORS

In addition to other information set forth in this report, you should carefully consider the factors discussed in Part 1, “Item 1A. Risk Factors” in our Annual Report on Form 10-K as amended for the year ended December 31, 2005, which could materially affect our business, financial condition or future results. The risks described in our Annual Report on Form 10-K as amended are not the only risks facing the Company. Additional risks and uncertainties not currently known to us or that are currently deemed to be immaterial also may materially adversely affect our business, financial conditions and/or operating results.
 
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

For the nine months ended September 30, 2006, options to purchase an aggregate of 413,500 shares of our common stock were granted to employees. Options to purchase an aggregate of 1,600 shares at $7.10 per share were granted on January 15, 2006, options to purchase an aggregate of 300 shares at $6.50 per share were granted on February 14, 2006, options to purchase an aggregate of 70,500 shares at $6.75 per share were granted on March 15, 2006, options to purchase an aggregate of 10,400 shares at $6.25 per share were granted on April 15, 2006, options to purchase an aggregate of 10,500 shares at $6.69 per share were granted on May 15, 2006, and options to purchase an aggregate of 1,000 shares at $6.50 per share were granted on June 15, 2006. Options to purchase an aggregate of 268,200 shares at $6.49 were granted on July 15, 2006, options to purchase an aggregate of 50,000 shares a $4.99 were granted on August 15, 2006. Options to purchase an aggregate 1,000 shares at $3.65 were granted on September 15, 2006. The options all have a term of ten years and vest in four annual increments beginning on the first anniversary date of the date of grant. The option grants were exempt from registration under Section 4(2) of the Securities Act of 1933, as amended, which provides an exemption for transactions not involving a public offering.
 
ITEM 3. DEFAULT UPON SENIOR SECURITIES

None
 
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
ITEM 5. OTHER INFORMATION

None


21


SIGNATURES

Pursuant to requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized as of November 14, 2006.
 
 
 
 
UBID.COM HOLDINGS, INC.
 
 
 
 
 
 
 
By:  
/s/ Miguel A. Martinez, Jr.
 
Name:  Miguel A. Martinez, Jr.
Title:     Vice President, Finance
(Principal Financial Officer and Principal Accounting Officer)
 
 
 
22

   
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
________________
 
FORM 10-Q

x   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the period ended June 30, 2006

o  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file Number: 000-50995
________________
 
uBid.com Holdings, Inc.
(Exact name of registrant as specified in its charter)
 
Delaware
52-2372260
(State or Other Jurisdiction of
(IRS Employer
Incorporation or Organization)
Identification No.)

8550 West Bryn Mawr, Suite 200, Chicago, Illinois 60631
(Address of principal executive offices and zip code)

Registrant’s telephone number including area code:
(773) 272-5000

Indicate by check mark whether the registrant (1) has filed all reports to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer o         Accelerated filer o      Non-accelerated filer x

Indicate by check mark whether the registrant is a shell company (as defined in Exchange Act Rule 12b-2). Yes o No x

The number of shares outstanding of the registrant’s Common Stock, par value $0.001, as of June 30, 2006 was 20,333,333.
 
 
TABLE OF CONTENTS

 
  
 
  
Page
PART I
  
Financial Information
    
 
  
Item 1. Consolidated Financial Statements
    
 
  
 Consolidated Balance Sheets
  
3
 
  
 Condensed Consolidated Statements of Operations
  
4
 
  
 Consolidated Statement of Shareholders' Equity
  
5
 
  
 Consolidated Statements of Cash Flows
  
6
 
  
      Notes to Consolidated Financial Statements
  
7
 
  
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
  
13
 
  
Item 3. Quantitative and Qualitative Disclosures About Market Risk
  
19
 
  
Item 4. Controls and Procedures
  
19
 
  
 
    
PART II
  
Other Information
    
 
  
Item 1. Legal Proceedings
  
20
 
  
Item 1A. Risk Factors
  
20
 
  
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
  
20
 
  
Item 3. Default Upon Senior Securities
  
20
 
  
Item 4. Submission of Matters to a Vote of Security Holders
  
20
 
  
Item 5. Other Information
  
20
 
  
Signatures
  
21
 
2
 
uBid.com Holdings, Inc.
Consolidated Balance Sheets
(Dollars in Thousands, except par value data)
 
 
 
 
June 30,
2006  
    
December 31, 2005 
  
     
(Unaudited)  
        
Assets
              
Current Assets
              
Cash and cash equivalents
  
$
13,564
  
$
21,176
  
Restricted investments
    
212
    
7,003
  
Accounts receivable, net
    
3,010
    
1,306
  
Merchandise inventories, net
    
9,460
    
5,989
  
Prepaid expenses and other current assets
    
926
    
646
  
               
Total Current Assets
    
27,172
    
36,120
  
               
Property and Equipment, net
    
478
    
524
  
               
Total Assets
  
$
27,650
  
$
36,644
  
Liabilities and Shareholders' Equity
              
Current Liabilities
              
Note payable to bank
  
$
500
  
$
-
  
Flooring facility
    
481
    
1,612
  
Accounts payable
    
2,607
    
4,456
  
Accrued expenses
              
Advertising
    
362
    
397
  
Merger and offering costs
    
72
    
2,000
  
Other
    
1,104
    
1,187
  
Current maturities of long-term debt
    
205
    
410
  
               
Total Current Liabilities
    
5,331
    
10,062
  
          
              
Redeemable Common Stock,    $.001 par value (2,666,668 shares issued and outstanding)
    
-
    
12,000
  
Shareholders' Equity
              
Common stock, $.001 par value (200,000,000 shares authorized;
              
20,333,333 and 16,732,666 issued and outstanding, respectively)
    
20
    
17
  
Stock warrants
    
8,086
    
6,322
  
Additional paid-in-capital
    
48,601
    
25,907
  
Treasury stock, at cost 2,666,668 shares
    
(12,000
)
  
-
 
Retained deficit
    
(22,388
)
  
(17,664
)
               
Total Shareholders' Equity
    
22,319
    
14,582
  
               
Total Liabilities and Shareholders' Equity
  
$
27,650
  
$
36,644
  

The accompanying notes are an integral part of these condensed consolidated financial statements.
 
3

uBid.com Holdings, Inc.
Condensed Consolidated Statements of Operations
(Dollars in Thousands, except for per share data)
(Unaudited)

   
Three Months Ended  
  
Six Months Ended  
  
   
June 30,  
  
June 30,  
  
   
2006
  
2005
  
2006
  
 2005
  
Net Revenues
  
$
19,097
  
$
19,885
 
$
39,185
  
$
46,703
  
                           
Cost of Revenues
    
16,980
   
17,095
   
34,159
    
41,259
  
                           
Gross Profit
    
2,117
   
2,790
   
5,026
    
5,444
  
                           
Operating Expenses
                          
General and administrative
    
3,451
   
3,602
   
6,984
    
6,749
  
Sales and marketing
    
1,436
   
1,127
   
2,961
    
2,410
  
                           
Total operating expenses
    
4,887
   
4,729
   
9,945
    
9,159
  
                           
Loss From Operations
    
(2,770
)
  
(1,939
)
  
(4,919
)
  
(3,715
)
                           
Interest Income (Expense), net
    
49
   
(507
)
  
195
    
(924
)
                           
Net Loss
    
(2,721
)
  
(2,446
)
  
(4,724
)
  
(4,639
)
                           
Preferred Stock Dividends
    
-
   
(15
)
  
-
   
(30
)
                           
Net Loss Available to Common Shareholders
  
$
(2,721
)
$
(2,461
)
$
(4,724
)
$
(4,669
)
                           
Net Loss per share - Basic and
                          
Diluted
  
$
(0.13
)
$
(0.99
)
$
(0.23
)
$
(1.88
)
                           
Weighted Average Shares - Basic and Diluted
    
20,333,333
   
2,487,107
   
20,156,911
    
2,487,107
  

The accompanying notes are an integral part of these condensed consolidated financial statements.
 
4
 
uBid.com Holdings, Inc.
Consolidated Statement of Shareholders' Equity
(Dollars in Thousands)
(Unaudited)

   
Common Stock
          
Treasury Stock
          
           
Stock
  
Paid-in
          
Retained
      
   
Shares
  
Dollars
  
Warrants
  
Capital
  
Shares
  
Dollars
  
Deficit
  
Total
  
                                   
Balance, December 31, 2005
    
16,732,666
 
$
17
  
$
6,322
  
$
25,907
    
—
  
$
—
  
$
(17,664
)
$
14,582
  
                                                   
Second private offering
    
3,000,000
   
3
    
1,560
   
11,937
   
—
    
—
    
—
    
13,500
 
Redemption of common stock
    
—
    
—
    
—
    
12,000
   
2,666,668
   
(12,000
)
  
—
    
—
  
Stock Compensation Expense
    
—
    
—
    
—
    
461
   
—
    
—
          
461
 
Second private offering costs
    
600,667
   
—
    
204
    
(1,704
)
  
—
    
—
    
—
    
(1,500
)
Net Loss
    
—
    
—
    
—
    
—
    
—
    
—
    
(4,724
)
  
(4,724
)
                                                   
Balance, June 30, 2006
    
20,333,333
 
$
20
  
$
8,086
  
$
48,601
    
2,666,668
 
$
(12,000
)
$
(22,388
)
$
22,319
  

The accompanying notes are an integral part of these condensed consolidated financial statements.
 
5
 
uBid.com Holdings, Inc.
Consolidated Statements of Cash Flows
(Dollars in Thousands)
(Unaudited)

   
Six Months Ended   
  
   
June 30, 
   June 30,    
   
2006 
   2005   
Cash Flows From Operating Activities
              
Net loss
  
$
(4,724
)
$
(4,639
)
Adjustments to reconcile net loss to net cash used in
              
Operating activities
              
Depreciation
    
143
   
81
 
Non-cash compensation expense
    
461
   
475
 
Changes in assets and liabilities
              
   Accounts receivable
    
(1,704
)
  
(1,438
)
      Merchandise inventories
    
(3,471
)
  
(321
)
      Prepaid expenses and other current assets
    
(280
)
  
(159
)
      Accounts payables
    
(1,849
)
  
1,734
 
      Accrued expenses
    
(2,046
)
  
(817
)
Net cash used in operating activities
    
(13,470
)
  
(5,084
)
               
               
Cash Flows From Investing Activities
              
Capital expenditures
    
(97
)
  
(68
)
Change in restricted investments
    
6,791
   
-
 
               
Net cash provided (used in) by investing activities
    
6,694
   
(68
)
               
Cash Flows From Financing Activities
              
Change in flooring facility
    
(1,131
)
  
705
 
Proceeds from issuance of short-term debt
    
-
   
5,000
  
Proceeds from second private placement, net of cash expenses
    
12,000
   
-
 
Proceeds from note payable to bank
    
500
   
-
 
Redemption of common stock
    
(12,000
)
  
-
 
Other financing activities
    
(205
)
  
(205
)
               
Net cash (used in) provided by financing activities
    
(836
)
  
5,500
 
               
Net (Decrease) Increase in Cash and Cash Equivalents
    
(7,612
)
  
348
 
               
Cash and Cash Equivalents, beginning of period
    
21,176
   
1,734
  
               
Cash and Cash Equivalents, end of period
  
$
13,564
  
$
2,082
  
               
Supplemented Cash Flow Disclosure
              
Cash paid for interest
  
$
136
  
$
1,068
  
 
              
Warrants issued in second offering
  
$
1,560
  
$
-
  
               
Shares and warrants issued as stock issuance costs
  
$
204
  
$
-
  
 
The accompanying notes are an integral part of these condensed consolidated financial statements.
 
6
 
UBID.COM HOLDINGS, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2006
(Unaudited)

1.  Basis of Presentation

 uBid.com Holdings, Inc. and subsidiaries (the “Company”) operate a leading on-line Business to Consumer and Business to Business marketplace that enables itself, certified merchants, manufacturers, retailers, distributors and small businesses to offer high quality excess, new, overstock, close-out, refurbished and limited supply brand name merchandise to consumer and business customers primarily located in the United States. Through the Company’s website, located at www.ubid.com, the Company offers merchandise across a wide range of product categories including but not limited to computer products, consumer electronics, apparel, housewares, watches, jewelry, travel, sporting goods, home improvement products and collectibles. The Company’s marketplace employs a combination of auction style and fixed price formats.

 The Company’s unaudited consolidated financial statements reflect normal recurring adjustments that are necessary to present fairly the Company’s financial position and results of operations on a basis consistent with that of the prior audited consolidated financial statements. As permitted by rules and regulations of the Securities and Exchange Commission applicable to quarterly reports on Form 10-Q, the Company has condensed or omitted certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”). Results for interim periods are not necessarily indicative of the results that may be expected for a full year. These interim financial statements should be read along with the audited consolidated financial statements included in our amended Form 10-K/A for the year ended December 31, 2005.

 The preparation of financial statements in accordance with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the Company’s Consolidated Financial Statements and accompanying notes. Actual results could differ materially from those estimates.

2.  Summary of Significant Accounting Policies
 
 Since December 31, 2005, none of the critical accounting policies, or the Company’s application thereof, as more fully described in the Company’s 2005 Annual Report, has significantly changed. Certain critical accounting policies have been presented below due to the significance of related transactions during the six months ended June 30, 2006.

 Revenue Recognition

The Company sells merchandise under two types of arrangements, direct purchase sales and revenue sharing arrangements.

For direct purchase sales to consumer and business customers, the Company is responsible for conducting the auction or listing the fixed sale price for merchandise owned by the Company, billing the customer, shipping the merchandise to the customer, processing merchandise returns and collecting accounts receivable. In accordance with the provisions of Staff Accounting Bulletin 104, the Company recognizes revenue when the following revenue recognition criteria are met: (1) persuasive evidence of an arrangement exists; (2) the product has been shipped (FOB Shipping Point) and the customer takes ownership and assumes the risk of loss; (3) the selling price is fixed or determinable; and (4) collection of the resulting receivable is reasonably assured.

For sales of merchandise under revenue-sharing agreements, the Company is responsible for conducting the auction for merchandise owned by third parties, billing the customer, arranging for a third party to complete delivery to the customer, processing merchandise returns and collecting accounts receivable. The Company bears no physical inventory loss or return risk related to these sales. The Company records commission revenue at the time of shipment.

7
 
Stock Based Compensation

Effective January 1, 2006, the Company adopted Statement of Financial Accounting Standards No. 123(R) (“SFAS 123R”). This pronouncement requires companies to measure the cost of employee service received in exchange for a share based award (typically stock options) based on the fair value of the award. The Company has elected to use the “modified prospective” transition method for stock options granted prior to January 1, 2006, but for which the vesting period is not complete. Under this transition method, the Company accounts for such awards on a prospective basis, with expense being recognized in its statement of operations beginning in the first quarter of 2006 and continuing over the remaining requisite service period based on the grant date fair value estimated in accordance with Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation (“SFAS 123”). Prior to 2006, the Company accounted for employee stock options using the method of accounting prescribed by Accounting Principles Board Opinion No. 25, Accounting for Stock Issued to Employees, and associated interpretations using the intrinsic method. Generally, no expense was recognized related to its stock options under this method because the stock option’s exercise price was set at the stock’s fair market value on the date the option was granted. The Company recognizes these compensation costs on a straight-line basis over the requisite service period of the award which is generally the option vesting term of four years. The total compensation expense related to the stock option plan for the three and six months ended June 30, 2006 was approximately $0.2 million and $0.5 million, respectively.

Prior to January 1, 2006, the Company had a Phantom Stock Appreciation Plan in which certain employees had been issued phantom shares which were subject to certain vesting provisions. The plan was implemented on July 1, 2003 and issued phantom shares were scheduled to vest over four years. Effective July 2005, the Company terminated the Phantom Stock Appreciation Plan. The total expense incurred and recorded in conjunction with the plan termination was $0.5 million in accordance with the plan agreement based on an independent third-party valuation. Payouts required under the plan were made on December 31, 2005 with a portion of the proceeds from the first private offering described in Note 4.


3.   Net Loss Per Share (“EPS”)

The Company computes loss per share under Statement of Financial Accounting Standards (“SFAS”) No. 128, “Earnings Per Share.” The statement requires presentation of two amounts: basic and diluted loss per share. Basic loss per share is computed by dividing the loss available to common shareholders by the weighted average common shares outstanding. Dilutive earnings per share would include all common stock equivalents unless anti-dilutive.

 Due to losses in each period presented, the Company has not included the following common stock equivalents in its computation of diluted loss per share as their input would have been anti-dilutive. Considering the retroactive impact of the share exchange (at a ratio of 2,320 to 1 as discussed in Note 4), no common stock equivalents were outstanding until December 29, 2005.
   
June 30, 2006
  
Shares subject to stock warrants
    
3,813,336
  
Shares subject to stock options
    
1,768,100
  
     
5,581,436
  
 
8
 
4.    Merger and Private Offerings

 On December 29, 2005 (the “Closing Date”), Cape Coastal Trading Corporation (or “Cape Coastal”), uBid Acquisition Co., Inc. (“Acquisition Sub”) and uBid, Inc. entered into a Merger Agreement and Plan of Reorganization (the “Merger Agreement”). Under the Merger Agreement, Acquisition Sub merged with and into uBid, Inc., with uBid, Inc. remaining as the surviving corporation and a 100% owned subsidiary of Cape Coastal Trading Corporation. Just prior to the Closing Date, all outstanding convertible preferred shares and warrants to acquire shares of uBid, Inc. before the merger were converted and exercised such that, just prior to the merger, 3,793 shares of common stock were outstanding which were exchanged on a 2,320 to 1 basis on the closing date into 8,800,000 shares of common stock of Cape Coastal, with up to 444,444 shares of such common stock subject to redemption at a redemption price of $4.50 (the Financial Statements reflect the impact of the merger and the resulting exchange of the Company’s common stock outstanding before the conversion and exercise of the convertible preferred stock and warrants). The stockholders of Cape Coastal before the merger retained 599,331 shares of common stock of Cape Coastal after the merger. Before the merger, Cape Coastal was a public shell company.  Concurrent with the merger, the Company amended its Certificate of Incorporation to change its name from Cape Coastal Trading Corporation to “uBid.com Holdings, Inc.”

 The merger was treated as a recapitalization of uBid, Inc for financial accounting purposes. Accordingly, the historical financial statements of Cape Coastal before the merger were replaced with the historical financial statements of uBid, Inc. before the merger. All share and per share data has been retroactively restated to reflect the implicit conversion ratio related to the exchange of shares in the merger.

 Concurrent with the merger, the Company completed the first part of a private offering to accredited investors. The Company sold 10,000,003 shares of  its common stock (of which 2,222,224 shares were subject to redemption) and warrants to purchase 2,500,003 shares of its common stock at $5.85 for a period of 5 years (the shares and warrants are collectively referred to as “Units”), for aggregate consideration of approximately $45.0 million. These warrants were valued at $2.08 per warrant for an aggregate of $5.2 million using a Black-Scholes option-pricing model using a 5 year respective life, a risk free interest rate of 5.0%, no expected dividends and a 68.0% volatility. Some of the investors participating in the first part of the private offering held notes that were issued by uBid before the merger, including $10.5 million of debt held by the Petters Group, a holder greater than 5% of our voting common stock, (“Petters Group”) and $5.0 million of debt held by the bridge loan holders. Rather than accepting cash consideration for the Units acquired by these investors, the Company agreed to issue Units at a rate of one Unit for each $4.50 of debt for consideration of the note holders’ cancellation of the existing notes. Therefore, the consideration the Company received on the Closing Date consisted of approximately $29.5 million in cash and $15.5 million in cancelled debt. In addition, on the Closing Date, the Company issued warrants to purchase 333,333 shares of its common stock to the bridge note holders as a financing fee, which warrants are exercisable for three years at an exercise price of $4.50 and the value of which, $0.6 million, was recorded as interest expense. The Company also issued warrants to purchase 230,000 shares of its common stock to its placement agents in the offering, which warrants are exercisable for five years at an exercise price of $4.50 and the value of which, $0.5 million, was recorded as a cost of the equity issuance. These warrants were valued at $1.80 and $2.27 respectively per warrant for an aggregate of $1.1 million using a Black-Scholes option-pricing model using the warrants respective life, a risk free interest rate of 5.0%, no expected dividends and a 68.0% volatility. Issuance costs, including the value of the warrants, were $4.7 million.

 On February 3, 2006, the Company completed the second part of the private offering of Units to accredited investors. In this offering, the Company sold 3,000,000 shares of its common stock and warrants to purchase 750,002 shares of its common stock on the same terms as described above for an aggregate of $13.5 million. The Company also redeemed the 2,666,668 shares of common stock issued in connection with the merger and the first private offering that were subject to redemption at a price of $4.50 per share and issued 600,667 shares of common stock (valued at $4.50 per share) to shareholders of Cape Coastal prior to the merger and uBid’s financial advisor, Calico Capital Group. In addition, the Company issued additional warrants to purchase 90,000 shares of its common stock to its placement agents on the same terms as described above. The second part of the private offering resulted in no net cash proceeds being retained by the Company. Issuance costs, including the value of the warrants and the shares issued to Calico Capital Group, were $3.2 million.  
 

9
 
5.  2005 Equity Incentive Plan

 The 2005 Equity Incentive Plan (the “Plan”) is an equity-based compensation plan to provide incentives to, and to attract, motivate and retain the highest qualified employees, directors, consultants and other third party service providers. The 2005 Equity Incentive Plan enables the Company’s Board of Directors to provide equity-based incentives through grants or awards of stock options and restricted stock awards (collectively, "Incentive Awards") to consultants, directors, and other third party service providers.

 A total of 2,500,000 shares of common stock have been reserved for issuance under the Plan. If an incentive award granted pursuant to the Plan expires, terminates, or is forfeited, or if any shares are surrendered to uBid in connection with an incentive award, the shares subject to such award and the surrendered shares will become available for future awards under the Plan. On December 29, 2005, uBid granted options under the Plan to purchase 1,721,700 shares of common stock to certain officers and other employees.

 All of the options issued on December 29, 2005 under the Plan will expire on December 29, 2015 if not exercised prior to that date. None of the options granted under the Plan on December 29, 2005 were issued for cash consideration collected from the participants. The options were granted to participants on the basis of services to be provided to the Company by the participants. Prior to December 29, 2005, there were no outstanding stock options.

The fair value of the 94,300 options awarded during the six months ended June 30, 2006 was estimated using the Black-Sholes option pricing model with the following assumptions:

   
Six Months
  
   
Ended
  
   
June 30, 2006
  
Significant assumptions (weighted average):
        
Risk -free rate
    
5
%
Dividend yield
    
0.0
%
Expected volatility
    
68.0
%
Expected life (years)
    
4
  
 
  The risk-free interest rate is based on the U.S. Treasury Bill rates at the time of grant. The dividend reflects the fact that the Company has never paid a dividend on its common stock and does not expect to in the future. The Company estimated the volatility of its common stock at the date of grant based on the historical volatility of its industry and competitors’ stock. The expected term of the options is based on what the Company believes will be representative of future behavior.

The following is a summary of all of the Company’s stock option activity and related information for the six months ended June 30, 2006:

 


Shares under
option 
     Weighted- average
exercise price per
share
  
Outstanding at December 31, 2005
    
1,721,700
  
$
2.08
  
Granted
    
94,300
    
3.70
  
Exercised
    
-
    
-
  
Surrendered
    
(47,900
)
  
2.08
  
Outstanding at June 30, 2006
    
1,768,100
  
$
2.17
  
               

 
10
 
     
  
  
 Weighted
  
  
  
 
  
  
  
 
 
  
  
  
 Average
  
Weighted 
  
 
  
Weighted 
  
 
 
  
Number 
  
 Remaining
  
Average 
  
Number
  
Average 
  
 
Exercise
  
Outstanding at 
  
 Contractual
  
Exercise 
  
Exercisable at
  
Exercise 
  
 
Price
  
June 30, 2006 
  
 Life
  
Price 
  
 June 30, 2006
  
Price 
  
 
$
4.50
    
1,673,800
    
9.4
  
$
2.08
    
-
  
$
2.08
  
 
$
7.10
    
1,600
    
9.5
  
$
3.92
    
-
  
$
3.92
  
 
$
6.50
    
1,300
   
9.6
  
$
3.59
   
-
  
$
3.59
  
 
$
6.75
    
70,500
   
9.7
 
$
3.73
    
-
  
$
3.73
  
 
$
6.25
    
10,400
   
9.8
 
$
3.45
    
-
  
$
3.45
  
 
$
6.69
    
10,500
   
9.9
 
$
3.69
    
-
  
$
3.69
  
         
1,768,100
    
9.4
  
$
2.17
    
-
  
$
2.17
  
 
The aggregate intrinsic value of the outstanding options (the difference between the closing stock price on the last trading day of the second quarter of 2006 of $6.47 per share and the exercise price, multiplied by the number of in the money options) that would have been received by the option holders had all the option holders exercised their options on June 30, 2006 was $3.3 million. This amount will change based on changes in the fair market value of the Company’s common stock.

The following is a summary of nonvested stock option activity (in thousands):

   
Number of
Shares
  
 Weighted
Average Grant Date Fair Value
  
Nonvested at December, 31, 2005
    
1,721,700
 
$
2.08
 
Granted
    
94,300
   
3.70
 
Vested
    
-
   
-
 
Canceled
    
(47,900
)
  
2.08
 
Nonvested at June 30, 2006
    
1,768,100
 
$
2.17
 

As of June 30, 2006, $3.7 million of total unrecognized compensation cost related to stock options is expected to be recognized over a weighted-average vesting period of 3.50 years.
 
6.  Note Payable - Bank

On May 9, 2006, the Company and its 100%-owned subsidiary, uBid, Inc. entered into a Credit and Security Agreement with Wells Fargo Bank, National Association acting through Wells Fargo Business Credit and related security agreements and other agreements described in the Credit and Security Agreement (the “Credit Agreement”). The Credit Agreement provides for advances to uBid, Inc. of up to a maximum of $25.0 million. The amount actually available to the Company will vary from time to time, depending on, among other factors, the amount of eligible inventory and the amount of eligible accounts receivable. The obligations under the Credit Agreement and all related agreements are secured by all of uBid, Inc.’s assets. The initial term of the Agreement is three years, expiring on April 28, 2009. Up to $7.0 million of the maximum amount is available for irrevocable, standby and documentary letters of credit. Advances under the Credit Agreement bear interest at a base rate (Wells Fargo Bank's prime rate) or LIBOR plus 2.5%. The Credit Agreement requires a prepayment fee of $0.5 million if the Company terminates the Credit Agreement during its first year, $0.4 million if it terminates the Credit Agreement during its second year and $0.1 million if the Company terminates the Credit Agreement during the third year. The Credit Agreement requires the Company, among other things, to limit capital expenditures and maintain minimum availability on the line. Also, the Company is obligated contractually by a restrictive lock box arrangement. The Credit Agreement also requires the Company to pay a variety of other fees and expenses, including minimum monthly interest of $0.01 million. The Company as of June 30, 2006 had $0.2 million in deferred financing fees being amortized over the life of the Credit Agreement. As of June 30, 2006, the effective loan rate was 8.25% and the Company had an outstanding balance of $0.5 million and was in compliance with all the loan covenants.
 
11
 
7. Subsequent Events 

  The Company’s registration statement on Form S-1 originally filed on February 28, 2006 was declared effective by the Securities and Exchange Commission on July 21, 2006. The Registration Statement includes 20,210,109 shares of common stock which are held by existing shareholders of the Company. The Company currently has 20,333,333 shares of common stock outstanding. The registration statement also includes 3,903,338 shares of common stock issuable upon exercise of warrants held by investors of the Company. The Company's shares will continue to trade under the symbol UBHI on the NASD OTC Bulletin Board.

On April 28, 2006 the Company became obligated to pay $0.4 million monthly for liquidated damages until the registration statement was declared effective. The Securities Purchase Agreement was amended on June 30, 2006 by the required 66 2/3 stockholder vote to change the required effective date to July 31, 2006. As a result of the registration statement being declared effective on July 21, 2006, no liquidated damages were due.

On July 26, 2006, DIBU Trading Corp., a subsidiary of the Company purchased certain assets for cash of the online auction company Bidville, Inc. which includes the company’s customer file, brand name, and URL and related online technologies. Bidville, Inc., a Nevada corporation, was founded in 1999 primarily as a sport card auction site but began expending its merchandise offerings over the last few years to compete as an online auction alternative to eBay. Bidville provides unique user features, such as storefronts, watch list, image gallery, and fixed price marketplaces. The purchase price was less than 10% of total assets of the Company. 
 
12

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed consolidated financial statements and related notes included in Item 1 of Part 1 of this Quarterly Report and the audited consolidated financial statements and notes thereto and Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in the Company’s Annual Report on Form 10-K as amended for the fiscal year ended December 31, 2005. uBid.com Holdings, Inc. is a holding company for uBid, Inc., our operating business. For purposes of this Quarterly Report, unless otherwise indicated or the context otherwise requires, all references herein to “uBid,” “we,” “us,” and “our” refer to uBid.com Holdings, Inc. and our subsidiaries.

Overview

We operate an online marketplace located at www.ubid.com, offering new, close-out, overstock and refurbished merchandise to both consumers and businesses using auction style and fixed price formats. We offer consumers a trustworthy buying environment in which we continually monitor and certify activity to eliminate the potential for fraud by certifying all merchants and processing 100% of all transactions between buyers and sellers. Our marketplace offers brand-name merchandise from over 200 product categories including computer products, consumer electronics, apparel, housewares, watches, jewelry, travel, sporting goods, home improvement products and collectibles.
 
Our business model provides value for consumers, manufacturers, distributors, retailers and other approved third party merchants. Consumers shop in a trustworthy and secure online marketplace and have the opportunity to bid their own prices on popular, brand-name products realizing product savings of generally 20% to 80% off retail prices. Our online marketplace provides merchants with an efficient and economical distribution channel for maximizing revenue on their merchandise. Merchants can monetize overstock and close-out inventory, expand their customer base and increase sales without compromising existing distribution channels.
 
Our business model consists of two distinct business channels: uBid Direct and the UCM Program.
 
We purchase merchandise outright in the uBid Direct channel and sell to consumers and businesses. On this merchandise, we bear the inventory, return and credit risk. The full sales amount is recorded as revenue upon verification of the credit card transaction and shipment of the merchandise.
 
We also sell merchandise through the UCM Program channel by allowing prescreened third party merchants to sell their product through our online marketplace to consumers and business. On this merchandise, we do not take title and therefore do not bear the related inventory risk. In the UCM Program, we are the primary obligor to whom payment is due, but we bear no inventory or returns risk, so we record only our commission as revenue.
 
In all instances where the credit card authorization has been received but merchandise has not been shipped, we defer revenue recognition until the merchandise is shipped.
 
Our online marketplace is available 24 hours a day, seven days a week and currently offers over 200,000 items each day. Since the first offer of product in December 1997, our marketplace has facilitated over $1 billion in net revenues and has registered over five million members.


13

Executive Commentary
 
Success Measures: Our management believes that the most important financial and non-financial measures that track our progress include sales, orders shipped, website traffic, number of orders, inventory turnover, average order value, gross margin, customer acquisition costs, advertising expense, personnel costs, and fulfillment costs.
 
Key Business Metrics
 
We periodically review key business metrics to evaluate the effectiveness of our operational strategies and the financial performance of our business. These key metrics include the following:

 Gross Merchandise Sales (GMS)
Gross Merchandise Sales differ from GAAP revenue in that gross bookings represents the gross sales price of goods sold by the Company (including sales through our UCM Program ) before returns, sales discounts, and cancellations.

Number of Orders
This represents the total number of orders shipped in a specified period. We analyze the number of orders by category to evaluate the effectiveness of our merchandising and advertising strategies as well as to monitor our inventory management.
 
Average Order Value
Average order value is the ratio of gross sales divided by the number of orders shipped within a given time period. We analyze average order value by category primarily to manage costs and other operating expenses.
 
Visitors
A Visitor is a consumer or business that voluntarily clicks through to the website (uBid.com) using an online advertising stimulus. Visitors don’t include third party site pops, pop unders, or non converting impressions to the website. Examples of online marketing channels we advertise on are; affiliate banner networks, comparison shopping sites, paid and organic search engines, and email. 

Approved UCM Program Vendors
Vendors that have gone through the approval process to sell merchandise through our website.

 
 
Q3 
  
Q4 
  
Q1 
  
Q2 
  
Q3 
  
Q4 
  
Q1 
  
Q2
  
   
2004 
  
2004 
  
2005 
  
2005 
  
2005 
  
2005 
  
2006 
  
2006
  
Measure
                
 
                                
GMS (in thousands)
  
$
26,640
 
$
28,059
 
$
34,623
 
$
28,020
 
$
27,215
 
$
31,035
 
$
31,167
  
$
30,286
  
Number of orders (in thousands)
                                                  
Direct
    
33
    
41
    
46
    
39
   
36
    
43
    
36
    
37
  
UCM Program
    
43
    
50
    
51
    
64
   
72
    
93
    
87
    
88
  
Total orders
    
76
    
91
    
97
    
103
   
108
    
136
    
123
    
125
  
Average Order Value
                                                  
Direct
  
$
613
  
$
511
  
$
443
  
$
493
 
$
495
  
$
398
  
$
465
  
$
416
  
UCM Program
  
$
101
  
$
104
  
$
119
  
$
106
 
$
112
  
$
108
  
$
107
  
$
110
  
Visitors (in thousands)
    
5,523
    
7,245
    
6,829
    
7,545
   
8,287
    
7,051
    
6,369
    
7,215
  
Approved UCM Program Vendors
    
53
    
70
    
169
    
202
   
401
    
628
    
949
    
1,307
 

Revenue Source:   We derive our revenue from sales of products to consumers and businesses. We believe that the principal drivers of our revenue consist of the average order value placed by our customers, the number of orders placed by both existing and new customers, special offers we make available that result in incremental orders, our ability to attract new customers and advertising that impacts our revenue drivers. Sales consist of orders placed through our uBid.com website and direct business to business sales. We further generate revenue from shipping fees we charge our customers. We record our revenue net of returns and other discounts. Our revenues may fluctuate from period to period as a result of special offers we provide such as free shipping, and other special promotions.

14

Our revenue is dependent in part on sales of products provided by Sony Electronics, Inc (“Sony”) and Hewlett-Packard Company (“HP”). Sony related products represented 17.1% and 15.6% of sales for the three and six months ended June 30, 2006 respectively compared to 36.3% and 36.6% for the three and six months ended June 30, 2005 respectively. HP related products represented 12.0% and 10.6% of sales for the three and six months ended June 30, 2006 respectively compared to 9.4% and 12.0% for the three and six months ended June 30, 2005, respectively. No other supplier represented more than 5% of our net revenues for any period presented.

Cost of Revenues: Cost of revenues primarily consists of the cost of the product and inbound and outbound shipping. There is no cost of revenues for UCM Program revenue. Cost of revenues does not include order fulfillment costs, which are included in general and administrative expenses.

Gross Margin: Our gross margins are impacted by a number of factors including the category of merchandise, the introduction of new product categories, the mix of sales among our product categories, pricing of products by our vendors, pricing strategies, promotional programs, market conditions, packaging, excess and obsolete inventory charges and other factors. Gross profits and gross profit percentages are not comparable to gross profit and gross profit percentages reported by companies that include order fulfillment costs in the cost of revenues.

Expenses: Sales and marketing, general and administrative (“SG&A”) expenses consist primarily of sales and marketing expenses, including online marketing activities, order fulfillment and other costs, such as personnel, rent, warehouse and handling, common area maintenance, depreciation, credit card processing charges, insurance, legal and accounting fees. Interest expense charges are from our IBM flooring facility at a rate of 1% per month on the outstanding balances, interest and amortization of loan origination fees on our credit facility, and related party interest on borrowings from 2005. Interest expense on advances from related parties is primarily based on an annual interest rate of 14% and all borrowings were paid off on December, 29, 2005.
 
Results of Operations

  The following table sets forth, for the periods presented, certain data from our statement of operations as a percentage of net revenues. This information should be read in conjunction with our financial statements and notes thereto included elsewhere in this report.

   
(Dollars in thousands)   
  
(Dollars in thousands)   
  
   
Three Months Ended June 30,   
  
Six Months Ended June 30,   
  
   
2006
  
2005
  
2006
  
2005
  
   
 $
  
 %
  
 $
  
 %
  
 $
  
 %
  
 $
  
 %
  
Net Revenues
  
$
19,097
    
100.0
%
$
19,885
    
100.0
%
$
39,185
    
100.0
%
$
46,703
    
100.0
%
Cost of Revenue
    
16,980
    
88.9
%
  
17,095
    
86.0
%
  
34,159
    
87.2
%
  
41,259
    
88.3
%
Gross margin
    
2,117
    
11.1
%
  
2,790
    
14.0
%
  
5,026
    
12.8
%
  
5,444
    
11.7
%
General and administrative
    
3,451
    
18.1
%
  
3,602
    
18.1
%
  
6,984
    
17.8
%
  
6,749
    
14.5
%
Sales and marketing
    
1,436
    
7.5
%
  
1,127
    
5.7
%
  
2,961
    
7.6
%
  
2,410
    
5.2
%
Total operating expenses
    
4,887
    
25.6
%
  
4,729
    
23.8
%
  
9,945
    
25.4
%
  
9,159
    
19.6
%
Loss from operations
    
(2,770
)
  
(14.5
)%
  
(1,939
)
  
(9.8
)%
  
(4,919
)
  
(12.6
)%
  
(3,715
)
  
(8.0
)%
Interest Income / (Expense) & Other, Net
    
49
    
0.3
%
  
(507
)
  
(2.5
)%
  
195
    
0.5
%
  
(924
)
  
(2.0
)%
Net Loss
    
(2,721
)
  
(14.2
)%
  
(2,446
)
  
(12.3
)%
  
(4,724
)
  
(12.1
)%
  
(4,639
)
  
(10.0
)%
Preferred Stock Dividend
    
—
    
—
    
(15
)
  
—
    
—
    
—
    
(30
)
  
—
  
Net Loss Available to Common Shareholders
  
$
(2,721
)
  
(14.2
)%
$
(2,461
)
  
(12.3
)%
$
(4,724
)
  
(12.1
)%
$
(4,669
)
  
(10.0
)%

15
 
Comparison of Three Months ended June 30, 2006 and June 30, 2005

Net Revenues: Net revenues for the quarter ended June 30, 2006 were $19.1 million, a decrease of $0.8 million, or 4.0%. Direct consumer revenues decreased $3.6 million or 19.4% while direct business revenues increased $2.5 million or 400% and UCM revenues increased $0.3 million or 37.5% over the quarter ended June 30, 2005.

Direct revenues decreased primarily as a result of decreased volumes and average sales prices of desktop computers and monitors. Desktop computer and monitor sales decreased 61.9% and 65.0%, respectively, over the same prior year period. The decrease in desktops and monitors was offset by increased sales in video categories of 62.9%. The increase in the direct business channel was related to the hiring of personnel who specialize in these types of transactions and the direct sale to businesses of inventory that had been bought for the direct consumer channel.

Total orders increased by 2,000 or 1.6% to 125,000 for the three months ended June 30, 2006. The direct consumer orders increased by 1,000 or 2.8% and UCM orders increased by 1,000 or 1.1%. The average order value for the direct and UCM channels were $416 and $110 versus $493 and $106 from a year ago, respectively. The total number of approved UCM vendors to sell on the website grew from 202 in June 2005 to 1,307, or 547%, in June 2006. We will continue to drive UCM revenue growth by increasing the participation of merchants in our UCM Program.
 
Gross Margin: Gross margin for quarter ended June 30, 2006 was $2.1 million, a decrease of $0.7 million or 24.1% compared to the quarter ended June 30, 2005. The decrease was primarily a result of the direct consumer margins decreasing in the computer related categories. Sales of desktops and laptops continue to decline in average price which results in decreasing margins accordingly.
 
Generally, our overall gross margins fluctuate based on several factors, including our product mix of sales; sales volumes mix by our direct consumer business, direct business to business and UCM merchants; vendor pricing; customer pricing and inventory management decisions.
 
In addition, gross profit was affected due to an increase in the Company’s inventory reserves. A substantial investment was made in certain categories of inventories in the first quarter of 2006 in anticipation of increased visitors to the website. While visitors increased 17.9% from the first quarter ended March 31, 2006, the increased visitors did not convert to bidders which resulted in declining average order values. The Company expects that gross margins may continue to be affected in the third quarter of 2006 as the Company continues to manage overall inventory levels.

The decrease in the direct consumer business gross profit and the increase in inventory reserves, were offset by the increase in UCM gross profits. The UCM gross profit grew from $0.8 million to $1.1 million, or 37.5%. Overall gross profit as a percentage of net revenues decreased to 11.1% from 14.0% from the same period a year ago.

 
16
 
Sales and Marketing, General and Administrative Expenses: SG&A expenses for the quarter ended June 30, 2006 were $4.9 million, an increase of $0.2 million or 4.3%, compared to quarter ended June 30, 2005. Advertising expenses increased $0.3 million or 30.0% for the three month period ended June 30, 2006 primarily due to the increased focus on growing the number of visitors to the website through online marketing channels, such as sponsored search, portal advertising, and e-mail campaigns. The number of visitors was down 687,000 or 9.1% from prior year period, but was up 7.7% from the previous quarter. The increased number of visitors did not convert into bidders. During the quarter ended June 30, 2006 we discontinued the least effective marketing efforts to optimize profitable online campaigns and are focusing on television, print and radio campaigns for the third quarter of 2006.
 
General & Administrative expenses decreased by $0.1million or 2.7% from the quarter ended June 30, 2005. The decrease for the quarter ended June 30, 2006 was due to a reduction of $0.1 million in telecommunications, hardware and storage fees, stock-based compensation of $0.3 million and related party management fees of $0.1 million. These decreases are related to the expiration of some equipment leases and other favorable pricing with storage fees, cancellation of the Phantom stock plan in preparation of the merger, and the elimination of related party management fees. The decreases were offset by an increase of $0.1 million in legal, accounting, and increased director and officer insurance expenses required for being a public company. In addition, other G&A, warehouse, and depreciation increased $.01 million, $.01 million and $.01 million , respectively due to increased headcount and warehouse space in growing the direct business to business channel.

 
  
Three months ended   
      
   
June 30   
       
SG&A Expenses:
  
2006 
 
2005 
  
Increase (Decrease)   
  
   
(Dollars in millions)   
       
                 
Stock-based Compensation
  
$
0.2
  
$
0.5
  
$
(0.3
)
Salary and Benefits
    
1.5
    
1.5
    
-
 
Warehouse Expense
    
0.3
    
0.2
    
0.1
 
Depreciation
    
0.1
    
—
    
0.1
 
Advertising Expense
    
1.3
    
1.0
    
0.3
 
Credit Card Fees
    
0.6
    
0.6
    
—
  
Telecommunications, Hardware and Storage
    
0.3
    
0.4
    
(0.1
)
Legal, Audit, Insurance, and other Regulatory Fees
    
0.3
    
0.2
    
0.1
 
Facilities Expense
    
0.2
    
0.2
    
—
  
Related Party Management Fees
    
—
    
0.1
    
(0.1
)
Other SG&A
    
0.1
    
—
    
0.1
 
   
$
4.9
  
$
4.7
  
$
0.2
 

Other Expense: Interest income was $0.05 million for the quarter ended June 30, 2006 versus interest expense of $0.5 million for the quarter ended June 30, 2005. The Company retired all debt after receiving the capital raised on December 29, 2005 and invested excess proceeds in CD’s and overnight funds, resulting in a reduction of interest expense and an increase in interest income in the second quarter of 2006.

Net Losses: The Company experienced a net loss of $2.7 million or $.13 per share for the quarter ended June 30, 2006 compared to a net loss of $2.5 million or $.99 per share for the quarter ended June 30, 2005.
 
Comparison of Six Months ended June 30, 2006 and June 30, 2005

Net Revenues: Net revenues for six months ended June 30, 2006 were $39.2 million, a decrease of $7.5 million or 16.1%. Direct consumer revenues decreased $7.8 million or 19.9%, direct business revenues decreased $0.4 million and UCM revenues increased $0.7 million or 50.0% over the same six month period a year ago. Desktops and monitors were down 66.5% and 49.2%, respectively, due to a decrease in the volume of units sold and average sales prices of computer-related products.
 
Total orders increased by 48,000 or 24% to 248,000 for the six months ended June 30, 2006. The direct consumer orders decreased 12,000 or 14.1% and UCM orders increased 60,000 or 52.2%. Traffic to the website was 13.2 million visitors for the six months ended 2006 versus 14.4 million visitors for the same period in 2005. The average order value for the direct and UCM channels were $440 and $107 versus $469 and $112 from a year ago, respectively.

17
 
Gross Margin: Gross margin for the six months ended June 30, 2006 was $5.0 million, compared to $5.4 million for the same period a year ago. The direct consumer business decreased $1.3 million due to an increase in inventory reserves of $0.4 million and decreases of $0.9 million in the desktops, monitors and laptop computer categories. The decrease was offset by increases of $0.7 million in the UCM channel and $0.2 million in the direct business channel.
 
Sales and Marketing, General and Administrative Expenses: SG&A expenses for the six months ended June 30, 2006 were $9.9 million, an increase of $0.7 million, or 7.6%, compared to six months ended June 30, 2005. Advertising expenses increased $0.5 million, or 23.8%, for the six months ended June 30, 2006 primarily due to the increased focus and costs related to growing internet visitors to the website. Visitors to the website were 13.2 million for the six months ended 2006 versus 14.4 million for the same period in 2005.

General & Administrative expenses increased by $0.2 million, or 2.2%, from the six months ended June 30, 2005. The increase for the six months ended June 30, 2006 was due to an increase of $0.3 million in legal, accounting, and increased director and officer insurance expenses required for being a public company. In addition, other G&A, credit card fees, and depreciation increased $.01 million, $.01 million and $.01 million, respectively due to increased headcount and warehouse space in growing the direct business to business channel. The increases were offset by decreases of $0.2 million in telecommunications, hardware and storage fees, and related party management fees of $0.2 million. These decreases are related to the expiration of some equipment leases and other favorable pricing with storage fees, cancellation of the Phantom stock plan in preparation of going public, and the elimination of related party management fees.


 
  
Six months ended   
       
   
June 30   
       
 
SG&A Expenses:
  
2006 
 
2005 
 
 Increase
(Decrease) 
  
   
(Dollars in millions) 
            
                 
Stock-based Compensation
  
$
0.5
  
$
0.5
  
$
—
  
Salary and Benefits
    
3.1
    
3.1
    
—
  
Warehouse Expense
    
0.5
    
0.5
    
—
  
Depreciation
    
0.2
    
0.1
    
0.1
 
Advertising Expense
    
2.6
    
2.1
    
0.5
 
Credit Card Fees
    
1.3
    
1.2
    
0.1
 
Telecommunications, Hardware and Storage
    
0.5
    
0.7
    
(0.2
)
Legal, Audit, Insurance, and other Regulatory Fees
    
0.6
    
0.3
    
0.3
 
Facilities Expense
    
0.4
    
0.4
    
—
  
Related Party Management Fees
    
—
    
0.2
    
(0.2
)
Other SG&A
    
0.2
    
0.1
    
0.1
 
   
$
9.9
  
$
9.2
 
$
0.7
 
 
Other Expense: Interest income was $0.2 million for the six months ended June 30, 2006 versus interest expense of $0.9 million for the six months ended June 30, 2005. The Company retired all debt after receiving the capital raised on December 29, 2005 resulting in a reduction of interest expense and an increase in interest income for the six month period ended June 30, 2006.
 
Net Losses: The Company experienced a net loss of $4.7 million or $.23 per share for the six months ended June 30, 2006 compared to a net loss of $4.7 million or $1.88 per share for the same period ended June 30, 2005.

18
 
Liquidity and Capital Resources

Historically, our primary sources of capital had been cash flow from operations and loans from affiliated parties. More recently, our primary source of cash flow has been from operations and the $29.5 million raised in the December 29, 2005 private offering.

Net cash used in operating activities for six months ended June 30, 2006 was $13.7 million, compared to $5.3 million used in the six months ended June 30, 2005. Inventory increased $3.5 million or 58% from December 31, 2005. The increase in inventories was intended to reverse the decline in the direct consumer channel sales, but as mentioned above, the declines in sales of computer related products stunted the growth and contributed to increased mark downs of inventory in these categories in 2006. Accounts receivable increased $1.8 million due to the growth of the direct business to business channel and the nature of payment terms associated with this type of business. Additionally, accounts payable and accrued expenses decreased $3.9 million due to the timing of payments in 2006 and the tightening of payment terms with vendors in the direct consumer channel.
 
Net cash provided by investing activities was $6.7 million for six months ended June 30, 2006 compared to $0.1 million used in the same period last year. Restricted investments used primarily as collateral on irrevocable letters of credit decreased during the quarter as we used our credit facility which provides for up to $7.0 million in letters of credit.

Net cash used in financing activities was $0.6 million for the six months ended June 30, 2006 compared to a cash inflow of $5.7 million for the same period last year. The cash outflow was primarily made up of payments on the IBM flooring facility of $1.1 million offset by borrowing of $0.5 million on the Wells Fargo credit line. The cash inflow of $5.7 million for the six months ended June 30, 2005 was from related party borrowings to fund operating losses and working capital needs.

On February 3, 2006, the Company completed the second part of the private offering of its Units to accredited investors. In this offering, the Company sold 3,000,000 shares of its common stock and warrants to purchase 750,002 shares of its common stock on the same terms as described in Note 4 above for an aggregate of $13.5 million. The Company also redeemed the 2,666,668 shares of common stock issued in connection with the merger and the first private offering that were subject to redemption at a price of $4.50 per share and issued 600,667 shares of common stock (valued at $4.50 per share) to shareholders of Cape Coastal prior to the merger and uBid’s financial advisor, Calico Capital Group. In addition, the Company issued additional warrants to purchase 90,000 shares of its common stock to its placement agents on the same terms as described in Note 4. The second part of the private offering resulted in no net cash proceeds being retained by the Company.

We currently estimate that we will incur material commitments for capital expenditures equal to $1.0 million for systems upgrades which shall be made within the next calendar year.

We believe that current working capital, together with cash flows from operations will be adequate to support our current operating plans for at least the next 12 months.
 
 ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
We currently have little exposure to risks of fluctuating interest rates or fluctuating currency exchange rates. It is our policy not to enter into derivative financial instruments. Accordingly, we do not believe that changes in interest or currency rates will have a material effect on our liquidity, financial condition or results of operations.
 
ITEM 4.  CONTROLS AND PROCEDURES

Disclosure Controls and Procedures. The Company maintains disclosure controls and procedures that have been designed to ensure that information related to The Company is recorded, processed, summarized and reported on a timely basis. We review these disclosure controls and procedures on a periodic basis. In connection with this review, we have established a compliance committee that is responsible for accumulating potentially material information regarding its activities and considering the materiality of this information. The compliance committee (or a subcommittee) is also responsible for making recommendations regarding disclosure and communicating this information to our Chief Executive Officer and Vice President, Finance to allow timely decisions regarding required disclosure. Our compliance committee is comprised of our senior manager in charge of investor relations, principal risk management officer, chief information officer and certain other members of our senior management.


19
 
Our Chief Executive Officer and Vice President, Finance, with the participation of the compliance committee, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report, as required by Rule 13a-15 of the Securities Exchange Act of 1934. Based on their evaluation of our disclosure controls and procedures, our Chief Executive Officer and Vice President, Finance believe that, as of the end of the period covered by this Quarterly Report, our disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized, and reported within the time periods specified in the rules and forms of the SEC.

Internal Control Over Financial Reporting. There have been no changes in our internal control over financial reporting identified in the evaluation that occurred during the second quarter of fiscal year 2006 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
 PART II OTHER INFORMATION
 
ITEM 1.  LEGAL PROCEEDINGS

From time to time we may be named in claims arising in the ordinary course of business. Currently, no legal proceedings or claims are pending against us or involve us that, in the opinion of our management, could reasonably be expected to have a material adverse effect on our business or financial condition.

ITEM 1A. RISK FACTORS
 
In addition to other information set forth in this report, you should carefully consider the factors discussed in Part 1, “Item 1A. Risk Factors” in our Annual Report on Form 10-K as amended for the year ended December 31, 2005, which could materially affect our business, financial condition or future results. The risks described in our Annual Report on Form 10-K as amended are not the only risks facing the Company. Additional risks and uncertainties not currently known to us or that are currently deemed to be immaterial also may materially adversely affect our business, financial conditions and/or operating results.
 
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 During the quarter ended June 30, 2006, options to purchase an aggregate of 94,300 shares of our common stock were granted to employees. Options to purchase an aggregate of 1,600 shares at $7.10 per share were granted on January 15, 2006, options to purchase an aggregate of 300 shares at $6.50 per share were granted on February 14, 2006, options to purchase an aggregate of 70,500 shares at $6.75 per share were granted on March 15, 2006, options to purchase an aggregate of 10,400 shares at $6.25 per share were granted on April 15, 2006, options to purchase an aggregate of 10,500 shares at $6.69 per share were granted on May 15, 2006, and options to purchase an aggregate of 1,000 shares at $6.50 per share were granted on June 15, 2006. The options all have a term of ten years and vest in four annual increments beginning on the first anniversary date of the date of grant. The option grants were exempt from registration under Section 4(2) of the Securities Act of 1933, as amended, which provides an exemption for transactions not involving a public offering. All other sales and issuances of unregistered securities in the quarter ended June 30, 2006 were previously reported in our Current Report on Form 8-K filed with the Securities and Exchange Commission on February 3, 2006.
 
ITEM 3. DEFAULT UPON SENIOR SECURITIES

None
 
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
None
 
ITEM 5. OTHER INFORMATION

None

20
 
SIGNATURES

Pursuant to requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized as of August 14, 2006.
 
 
 
 
UBID.COM HOLDINGS, INC.
 
 
 
 
 
 
 
By:  
/s/ Miguel A. Martinez, Jr.
 
 
Name:  Miguel A. Martinez, Jr.
Title:     Vice President, Finance
(Principal Financial Officer and Principal Accounting Officer)
 

21