Exhibit 99.9
 
Deer Consumer Products, Inc. Announces Record First Quarter 2012 Financial Results, Affirms 2012 Financial Guidance
 
·  
Q1/2012 revenue of $49.9 million, an increase of 44% from Q1/2011
 
·  
Q1/2012 net income of $7.8 million, an increase of 35% from Q1/2011
 
·  
Fully diluted earnings per share of $0.23, an EPS increase of 35% from Q1/2011
 
·  
Anticipates favorable Chinese domestic consumer market environment for continued growth in 2012
 
·  
Affirms 2012 Financial Guidance
 
Deer Consumer Products, Inc. (Nasdaq: DEER) (website: http://www.deerinc.com/), a leading provider of "DEER" branded household consumer products to Chinese consumers, announces today record financial results for the first quarter ended March 31, 2012.

Q1/2012 REVENUE

Our revenues for the three months ended March 31, 2012, were $49.9 million, an increase of $15.2 million, or 44%, from $34.7 million for the three months ended March 31, 2011. The increase in revenues resulted from our continued expansion of sales in the China domestic market. Deer currently has access to over 4,000 retail stores through which it distributes its products.

Q1/2012 GROSS PROFIT MARGIN

Our gross profit margin was approximately 31% for the three months ended March 31, 2012. In the first quarter of 2012, we continued to promote high value products and focus on middle and high-end customer groups. We have also continued to adjust our growth strategy to focus on China domestic sales, which offer higher profit margins.

Q1/2012 OPERATING EXPENSES

SG&A expenses for the three months ended March 31, 2012, were $5.4 million, an increase of $1.5 million, or 39%, from $3.9 million for the three months ended March 31, 2011. The increase was expected and was due to the hiring of additional direct sales staff and in-store product promoters to continue our revenue growth in China. Our advertising costs remained low during the first quarter of 2012, as expected, because we use factory representatives and in-store promoters to promote our products directly to consumers at retail locations, which is a standard marketing practice in the small household appliances industry in China. We believe our in-store promotion approach is highly effective because our products are marketed directly to consumers in the unique Chinese retail environment rather than through traditional mass media advertising channels where significant advertising expenses may be incurred without enhancing sales. According to a survey in the 2010 China Small Electronics Market Research Report, approximately 60% of Chinese consumers surveyed purchased small household appliances as a result of direct product introduction from in-store product promoters. Like other established domestic brands in China, our in-store promoters market our products exclusively and directly to in-store customer traffic. During the quarter, we also experienced an increase in R&D related expenses, as expected, in order to introduce new products to further expand our product offerings.

Q1/2012 NET INCOME

First quarter net income was $7.8 million, an increase of 35% from Q1/2011. Fully diluted earnings per share were $0.23, an EPS increase of 35% from Q1/2011.
 
 
 
 
 
$5.76 PER SHARE IN NET ASSETS, STRONG BALANCE SHEET, NO LONG-TERM DEBTS
 
Deer's shareholders' equity increased to approximately $193.4 million, or $5.76 per share in net assets, and we had more than $15.3 million in cash and equivalents at the end of the first quarter 2012, without any long-term debts. Deer has sufficient cash on hand to meet its liquidity requirements and has no current plan to dilute its shareholders.
 
MANAGEMENT COMMENTS ON 2012 FIRST QUARTER FINANCIAL RESULTS
 
Bill He, Chairman & CEO of Deer, commented: "Deer is pleased to report record first quarter 2012 financial results. In 2010, Deer entered China's domestic markets with a strong push by putting our “DEER” branded products on the shelves of retail locations across China. In 2012, Deer is continuing to expand its store presence across China while adding in-store promotional staff to further enhance its sales. Deer currently has access to approximately 4,000 retail locations across China and has developed a well-recognized brand by working with various retail channels.
 
We believe China remains the world's largest and fastest growing consumer retail market and has strong domestic demand for small household appliances. There are approximately 35,000 retail locations across China that Deer could potentially penetrate. Deer has significant growth potential in China."
 
CHINA DOMESTIC MARKET EXPANSION STRATEGIES
 
"Due to the unique retail environment in China, where more than 60% of consumers purchase small household products as a result of direct marketing push by in-store promotional staff, we will have significantly more in-store promotional staff in 2012, that will exclusively market “DEER” branded products directly to end consumers. We are positioning Deer to be a strategic platform for entering the local Chinese market, and we have built a strong “DEER” brand through our expansion in the Chinese market.
 
Chinese consumers have experienced relatively strong positive real income growth in recent years. We believe rising standards of living will result in increased demand for quality consumer goods, such as the small appliances sold by Deer. We plan to fully take advantage of this market opportunity by targeting our high quality products to these growing middle income Chinese consumers and providing exceptional customer service.
 
We expect our higher gross margins to continue over time due to our revenue being derived from the higher margin China domestic markets. We believe that we will be able to manage SG&A growth along with our significant revenue growth to maintain and enhance net profit margins."
 
GROWTH STRATEGIES
 
"In the short-term, we will continue building the solid reputation of our “DEER” branded products to be the number one food preparation appliances brand by 2013. We also plan to focus sales of our high margin products, including our dehumidifier, vacuum cleaner, water filters and air purifier, to first and second tier Chinese cities that are experiencing strong economic growth.
 
Over the course of the coming quarters, we plan to position ourselves as a high-end innovative brand in China and expand our 'DEER' brand to include complete integrated household appliance systems for the kitchen and bathroom.
 
 
 
 
 
We have also made significant progress on our Wuhu manufacturing plant facility, by breaking ground to complete our new manufacturing plant. We are pleased with our construction progress."
 
AFFIRMS 2012 FINANCIAL GUIDANCE
 
In 2012, Deer anticipates revenues from the high margin China domestic sales will continue. Deer affirms its 2012 revenue guidance of between $270 and $290 million, net income guidance of between $45 million and $47 million, and targets EPS (Earnings per Share) between $1.37 and $1.42.
 
3-YEAR INSIDER SHARE LOCKUP, TOTAL MANAGEMENT COMMITMENT
 
As disclosed previously, Deer's entire management team has voluntarily entered into 3-year share lockup agreements, which prohibit them from selling any shares to the general public through at least 2013. The lockup agreements represent approximately 47% of Deer's entire outstanding shares. Deer management's vested interests are aligned with those of Deer's public shareholders. Deer has been led by its original founders since the inception of its operating business 17 years ago.
 
About Deer Consumer Products, Inc.
 
Deer Consumer Products, Inc. is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 17 year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 100 patents, trademarks, copyrights and approximately 1,000 staff, Deer is a leading provider of "DEER" branded consumer products to Chinese consumers. DEER's product lines include series of small household and kitchen appliances as well as personal care products designed to make modern lifestyles easier and healthier.
 
Safe Harbor Statement
 
All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.
 
Contact Information:
Corporate Contact:
Ms. Helen Wang, President
Deer Consumer Products, Inc.
Tel: 011-86-755-86028300
Email: investors@deerinc.com
 
 
 
 

DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
 
   
March 31, 2012
    
December 31, 2011
  
   
(Unaudited)
        
ASSETS
            
             
CURRENT ASSETS
            
     Cash & equivalents
  
$
15,337,914
    
$
13,961,434
  
     Restricted cash
    
534,645
      
127,235
  
     Accounts receivable
    
6,387,898
      
20,553,235
  
     Deposits
    
88,723
      
1,153,019
  
     Advances to suppliers
    
620,731
      
2,920,746
  
     Other receivables
    
46,508
      
287,824
  
     VAT receivable
    
9,227,463
      
8,562,076
  
     Prepaid expense
    
952,902
      
952,902
  
     Inventories
    
79,381,120
      
61,017,231
  
                 
        Total current assets
    
112,577,904
      
109,535,702
  
                 
NON-CURRENT ASSETS
                
     Advance for equipment purchase
    
101,143
      
844,964
  
     Deposit for land use right
    
848,534
      
847,646
  
     Property and equipment, net
    
35,329,674
      
36,137,609
  
     Construction in progress
    
21,171,672
      
21,141,715
  
     Intangible assets, net
    
35,748,608
      
35,895,528
  
     Other receivable
    
317,710
      
-
  
                 
       Total noncurrent assets
    
93,517,341
      
94,867,462
  
                 
TOTAL ASSETS
  
$
206,095,245
    
$
204,403,164
  
                 
LIABILITIES AND EQUITY
                
                 
CURRENT LIABILITIES
                
     Accounts payable
  
$
4,315,772
    
$
7,977,167
  
     Advance from customers
    
844,530
      
1,056,442
  
     Income taxes payable
    
5,096,160
      
4,864,267
  
     Other payables and accrued expenses
    
2,422,601
      
2,753,617
  
     Dividend payable
    
-
      
1,679,628
  
     Notes payable
    
-
      
692,821
  
                 
         Total current liabilities
    
12,679,063
      
19,023,942
  
                 
COMMITMENTS AND CONTINGENCIES
                
                 
STOCKHOLDERS' EQUITY
                
    Common Stock, $0.001 par value; 75,000,000 shares
      authorized; 33,592,562 shares issued and
      outstanding as of March 31, 2012 and December 31, 2011,
      respectively
    
33,593
      
33,593
  
     Paid-in capital
    
91,187,584
      
91,187,584
  
     Statutory reserve
    
9,985,566
      
9,157,606
  
     Development fund
    
4,992,783
      
4,578,803
  
     Accumulated other comprehensive income
    
14,983,829
      
14,769,957
  
     Retained earnings
    
72,235,827
      
65,651,679
  
                 
         Total stockholders' equity
    
193,419,182
      
185,379,222
  
                 
TOTAL LIABILITIES AND EQUITY
  
$
206,098,245
    
$
204,403,164
  
 
 
 
 
 
DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME AND OTHER COMPREHENSIVE INCOME
(UNAUDITED)
 
   
2012
    
2011
  
             
Revenue
  
$
49,869,103
    
$
34,676,146
  
Cost of revenue
    
34,349,861
      
24,719,201
  
                 
Gross profit
    
15,519,242
      
9,956,945
  
                 
Operating expenses
                
     Selling
    
4,014,207
      
2,617,437
  
     General and administrative
    
1,351,486
      
1,240,626
  
                 
     Total operating expenses
    
5,365,693
      
3,858,063
  
                 
Income from operations
    
10,153,549
      
6,098,882
  
                 
Non-operating income (expenses)
                
     Interest income
    
311,440
      
62,535
  
     Financial expense
    
(6,260
)
    
-
  
     Exchange loss
    
(36,162
)
    
(116,123
)
     Other income (expenses), net
    
1,759
      
(38,298
)
     Subsidy income
    
236,230
      
999,232
  
                 
     Total non-operating income, net
    
507,007
      
907,346
  
                 
Income before income tax
    
10,660,556
      
7,006,228
  
Income tax expense
    
2,834,468
      
1,212,282
  
                 
Net income
    
7,826,088
      
5,793,946
  
                 
Other comprehensive item
                
     Foreign currency translation
    
213,872
      
1,476,410
  
                 
Comprehensive Income
  
$
8,039,960
    
$
7,270,356
  
                 
Basic weighted average shares outstanding
    
33,592,562
      
33,592,562
  
                 
Diluted weighted average shares outstanding
    
33,592,562
      
33,592,562
  
                 
Basic earnings per share
  
$
0.23
    
$
0.17
  
                 
Diluted earnings per share
  
$
0.23
    
$
0.17
  
 
 
 
 
 
DEER CONSUMER PRODUCTS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
THREE MONTHS ENDED MARCH 31, 2012 AND 2011
(UNAUDITED)
 
   
2012
    
2011
  
             
CASH FLOWS FROM OPERATING ACTIVITIES:
            
            Net income
  
$
7,826,088
    
$
5,793,946
  
            Adjustments to reconcile net income
                
            to net cash provided by (used in) operating activities:
                
            Depreciation and amortization
    
1,057,048
      
703,455
  
            Provision for inventory losses
    
114,355
      
-
  
            Stock-based compensation
    
-
      
25,657
  
                         (Increase) decrease in current assets:
                
                                   Accounts receivable
    
14,153,610
      
7,118,569
  
                                   Advances to suppliers
    
2,862,987
      
713,336
  
                                   Other receivables, prepayments, and deposits
    
1,309,945
      
(417,015
)
                                   Subsidy receivable
    
-
      
(480,460
)
                                   VAT receivable
    
(655,045
)
    
-
  
                                   Other assets
    
-
      
1,708
  
                                   Inventories
    
(18,376,257
)
    
(5,935,516
)
                         Increase (decrease) in current liabilities:
                
                                   Accounts payable
    
(3,486,665
)
    
(9,154,319
)
                                   Unearned revenue
    
(212,577
)
    
(711,755
)
                                   Taxes payable
    
228,815
      
(4,210,783
)
                                   Notes payable
    
(692,107
)
    
(3,440,063
)
                                   Other payables and accrued expenses
    
(333,210
)
    
(879,287
)
                        Changes in noncurrent assets - other receivable
    
(317,050
)
    
-
  
                 
            Net cash provided by (used in) operating activities
    
3,479,937
      
(10,872,527
)
                 
CASH FLOWS FROM INVESTING ACTIVITIES:
                
                                   Change in restricted cash
    
(406,430
)
    
494,294
  
                                   Acquisition of property & equipment
    
(28,801
)
    
(728,682
)
                                   Refund of deposit on land use right
    
-
      
6,071,063
  
                                   Construction in progress
    
(7,772
)
    
(1,042,779
)
                 
            Net cash (used in) provided by investing activities
    
(443,003
)
    
4,793,896
  
                 
CASH FLOWS FROM FINANCING ACTIVITIES:
                
                                   Dividends paid
    
(1,679,628
)
    
-
  
                 
            Net cash used in financing activities
    
(1,679,628
)
    
-
  
                 
EFFECT OF EXCHANGE RATE CHANGE ON CASH & EQUIVALENTS
    
19,174
      
315,663
  
                 
NET DECREASE IN CASH & EQUIVALENTS
    
1,376,480
      
(5,762,968
)
                 
CASH & EQUIVALENTS, BEGINNING OF PERIOD
    
13,961,434
      
33,956,591
  
                 
CASH & EQUIVALENTS, END OF PERIOD
  
$
15,337,914
    
$
28,193,623
  
                 
Supplemental Cash flow data:
                
        Income tax paid
  
$
2,639,188
    
$
2,076,848
  
        Interest paid
  
$
-
    
$
-