SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-KSB



ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2007

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________ to________________
Commission file number 333-143570

JJ&R VENTURES, INC.
(Name of small business issuer in its charter)

Nevada                                                                                      20-8610073
(State or other jurisdiction of incorporation or organization)                        (I.R.S. Employer Identification No.)


251 Jeanell Dr., Suite 3, Carson City, NV                                                                                                                      89703
 (Address of principal executive offices)                                                                                                                          (Zip Code)


Issuer’s telephone number  (831) 393-1396

            Securities registered under Section 12(b) of the Exchange Act:

Title of each class                                                                 Name of each exchange on which registered
_________________________________                                                                                                 ______________________________________
_______________________________                                                                                                 ______________________________________

            Securities registered under Section 12(g) of the Exchange Act:  None

 (Title of class)

Check whether the issuer is not required to file reports pursuant to Section 13 or 15(d) of the Exchange Act.  [   ]

Note – Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections.

SEC 2337 (12-05)
Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

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Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes [ xx]    No [   ]
 
Check if there is no disclosure of delinquent filers in response to Item 405 of Regulation S-B contained in this form, and no disclosure will be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-KSB or any amendment to this Form 10-KSB.[  x ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes [ ]    No [  xx ]

State issuer’s revenues for its most recent fiscal year:                                                                                                            $-0-
 
State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and asked price of such common equity, as of a specified date within the past 60 days. (See definition of affiliate in Rule 12b-2 of the Exchange Act.)
 
Our common stock is not traded on any market or listed on any exchange.  There was not an active market and no trading volume during fiscal 2007 and there has been no trading volume in 2008, therefore the aggregate market value of the issuer’s common stock held by non-affiliates at February 20, 2008 is deemed to be $-0-.

Note: If determining whether a person is an affiliate will involve an unreasonable effort and expense, the issuer may calculate the aggregate market value of the common equity held by non-affiliates on the basis of reasonable assumptions, if the assumptions are stated.

(ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)

Check whether the issuer has filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution of securities under a plan confirmed by a court.
Yes [   ]    No [   ]

(APPLICABLE ONLY TO CORPORATE REGISTRANTS)

State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date.   As of  February 20, 2008 there were 22,345,700 shares of common stock, par value $.0001 issued and outstanding.

DOCUMENTS INCORPORATED BY REFERENCE
 
If the following documents are incorporated by reference, briefly describe them and identify the part of the Form 10-KSB (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) any annual report to security holders; (2) any proxy or information statement; and (3) any prospectus filed pursuant to Rule 424(b) or (c) of the Securities Act of 1933 (“Securities Act”). The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1990).

Transitional Small Business Disclosure Format (Check one): Yes ____; No  xxx

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PART I

Item 1. Description of Business
 
Forward-Looking Statement Notice
 

When used in this report, the words “may,” “will,” “expect,” “anticipate,” “continue,” “estimate,” “project,” “intend,” and similar expressions are intended to identify forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 regarding events, conditions, and financial trends that may affect JJ&R Ventures’s future plans of operations, business strategy, operating results, and financial position.  Persons reviewing this report are cautioned that any forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties and that actual results may differ materially from those included within the forward-looking statements as a result of various factors.

Description of Business.
 
General
 
We were formed as a Nevada corporation on March 2, 2007 as JJ&R Ventures, Inc.  We are in the business of developing and marketing educational book series, consisting of books, presentations, and flash cards focusing on healthy nutrition information for children.  Our goal is to promote our books and educational materials by also developing educational programs for kids and parents throughout the United States.  The educational programs will start with our “What’s in My Food?” series designed to help kids to see the value of eating healthy.
 
Our business

JJ&R is in the business of developing children’s books, flash cards, and other learning materials on most urgent and popular subjects for sale to the general public.

Initially, we plan on focusing primarily on the subject of healthy eating habits for kids.  Childhood obesity is a very hot topic discussed daily in the news media.  We believe that our initial product, “What’s in My Food?” will attract the attention of parents and early education specialists and will help us enter the competitive market of children’s books and educational materials.  What’s in My Food series of books and flash cards address what we believe to be a current gap in health and living section of children’s literature and are designed to teach the kids and their parents how to make good choices for healthy living and interactions with others through stories as seen through the eyes of a child. The book is currently designed to be up to 30 pages long, in paper back and in full color.  We believe that a competitive bright styling of the book and other related materials will initially appeal to the kids and attract their interest, and will fit in with the standards of most book stores.

Our second line of products, currently under development, is foreign language learning materials.  JJ&R is developing foreign language flash cards, printed on a solid gloss paper stock for the durability and ease of use.  Parents and early education professionals will be able to introduce young learners to multiple languages through repetitive use of our flash cards, with each card showing a word in English, Spanish and sign language.  Each card will also include a picture to visually connect with the word and help the child hold it in the long term memory bank.

Our revenues will be derived from sales of our educational products.  We also plan on organizing seminars designed to attract children and their parents and put them in touch with the professionals specializing in the subject matter covered by the seminar.  For example, for our “What’s in My Food” series seminars, we may invite local pediatricians, nutritionists and diet specialists to give lectures to local kids and their parents on the values of good eating.  The seminars will be free to the attendants, but fee-based to the presenters since the seminars will be a valuable way for these professionals to attract new clients.  JJ&R will be actively marketing its products both to the attendants and the presenters, providing for a good cross-marketing opportunity.  However, since we have no experience in seminar organization, our revenues are difficult to predict from period to period.  We intend to target preschools, elementary schools, home school groups & after school programs and need to cultivate a significant base of users in order to generate a ratable flow of sales and revenue.  We do not believe that any single customer will be our major revenue stream.

Our reputation and positive feedback is dependent on our ability to meet customers’ expectations and delivering informative and quality materials.  It is critical that our quality of product meets customers’ expectations in order for us to attract repeat business.  We intend to demonstrate to our customers that we have quality products and that we keep up with the subjects that are most interesting and current.

The pricing structure of our products may inhibit our ability to be profitable.  We have researched the existing market for our products and have made a reasonable estimate with respect to the pricing structure required to attract business.  Unfortunately, at this time our management is less experienced in this area than many of our competitors.  We may find that while keeping our pricing competitive, we experience more labor hours than our competitors would on a given product, and thus may show less of a profit margin on sales.
 
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Our strategy

Our purpose is to be the leading content developer and distributor of children’s books and learning materials in popular areas possibly underserved by the industry.  Customer centricity will be a defining value in everything we do.  In order to accomplish our purpose, we have implemented a strategy that includes:

•            Publishing of our existing book and learning materials “What’s in My Food?” series andcommencing initial marketing.  Once our materials are published we can proceed with themarketing efforts though the self-publishing group, hands-on presentations to schools and other educational facilities, book signings, and the company’s website.

•            Improved subject selection and innovation capabilities. Achieving the necessary steps for us togrow may require significant improvements to our subject selection and innovation structure andexternal delivery platforms. Once our core business of product marketing is established, we intend to develop enhanced technology platforms capable of streaming video, interactive e-learning, distributed e-learning and Web advertising to compliment our basic paper product sales.

•            Enhanced core offerings. Our overall brand strategy will be redefined and redirected once newsubjects become dominating in the media. Currently, we believe that we’ve identified a majorsubject on the public’s mind, childhood obesity.  We believe that as parents strive to keep their children healthy, they will see value in teaching the kids good eating skills instead of just providing the food.  JJ&R looks to address the growing market of health oriented parents and to maximize marketing effectiveness by publishing and selling children’s books and learning materials on the subject.  Further, we intend to develop new interactive and online distributed content for all brands.

•            Increased lifetime customer value. We also intend to continually enhance the customerexperience and increasethe lifetime value of each client in order to retain customers, attract newcustomers and generate additional revenues. We intend to accomplish this in part by offering additional materials and subjects for the customer to choose from, thus encouraging the customer to come back to our line of products when looking for good reading and educational materials for their kids.

Marketing strategy

Our sales and marketing efforts are focused on strengthening our name and building our reputation as an innovative and quality provider of children’s books and learning materials.  We intend to establish our initial users via existing relationships that we have and will develop with self-publishing marketing companies, local parents, schools, and other early education professionals.

We will submit a link to our website to other websites offering children’s books and learning materials.  To improve our chances of attracting repeat customers we are planning on adding new products and coming out with new subjects complimenting our materials.

We believe that initially we will be able to operate at near capacity in the near future from customers that will be referred by our existing contacts.

We believe that our clients will find the values and benefits of our services to be superior to their other options.  We plan to provide our customers with:

·  
Expanded channel reach.  Through strategic partnerships, alliances and new business models, we may be able to generate new revenues without incurring significant additional marketing or administrative costs.  We intend to identify potential partnerships and alliances that can result in increased revenues. We will research underserved market segments and changes in the children’s books market that will provide insights to reach new market segments.  We will evaluate complementary business possibilities, including potentially entering whole-sale and commission-based internet marketing venues.

·  
We also plan to gradually expand our subject offerings and geographical markets. We are currently developing two core educational subjects and learning programs which we will market nationwide through the Internet, but also locally through hands-on presentations and seminars with our test-market being mainly in Northern California.  Our seminar attendants will be initially invited to attend free introductory workshops related to a specific educational subject which can be hosted by our President and CEO, also the book author, or a local pediatrician or nutritionist and held at a local school. The subject, date and location of the training session can be advertised in local newspapers, on our Website, through fliers posted at local schools, and through direct mailings to schools and parents. At the free informational workshop, the attendants may purchase our books and reference materials on the subject discussed, and may elect to receive further information about books and learning materials on other subjects we offer.


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Competition

The market for children’s books and learning materials is highly competitive.  Additionally, since more and more attention is being brought to the subject of childhood obesity, there have been an increasing number of businesses that cater to the same audience as us.  We expect that this will continue to be the trend in this product niche.  Some of our competitors include DiscoveryToys®, Kazoo Toys, S&S Educational Toys, Teachme2.com, Joonglee.com, as well as others.

Many of these businesses have longer operating histories and significantly greater financial, technical, marketing and managerial resources than we do.  There are relatively low barriers to entry into our business.  While we regard our educational materials, products and future trademarks as proprietary and rely primarily on federal statutory and common law protections to protect our interests in these materials, some of our proprietary materials may contain commonly used terms and do not afford us significant trademark protection that would preclude or inhibit competitors from designing materials with similar features as our products.  We expect that we will continue to face additional competition from new entrants into the market in the future.

Our business is in an evolving industry and we may not be able to keep up with the market for our products.  If we do not keep pace with changing trends and customer preferences, our current products may become obsolete or unmarketable.
 
Governmental Regulation
 
Although we intend to comply with all applicable laws and regulations, we cannot assure you that we are in compliance or that we will be able to comply with all future laws and regulations.  Additional federal or state legislation, or changes in regulatory implementation, may limit our activities in the future or significantly increase the cost of regulatory compliance.  If we fail to comply with applicable laws and regulations, criminal sanctions or civil remedies, including fines, injunctions, or seizures, could be imposed on us.  This could have a material adverse effect on our operations.

Several proposals have been made at the U.S. state and local level that would impose additional taxes on the sale of goods and services through the Internet. These proposals, if adopted, could substantially impair the growth of e-commerce, and could diminish our opportunity to derive financial benefit from our activities. In December 2004, the U.S. federal government enacted legislation extending the moratorium on states and other local authorities imposing access or discriminatory taxes on the Internet through November 2007. This moratorium does not prohibit federal, state, or local authorities from collecting taxes on our income or from collecting taxes that are due under existing tax rules. In conjunction with the Streamlined Sales Tax Project, the U.S. Congress continues to consider overriding the Supreme Court’s Quilldecision, which limits the ability of state governments to require sellers outside of their own state to collect and remit sales taxes on goods purchased by in-state residents. An overturning of the Quill decision would harm our users and our business.

Current Status

Our book “What’s in My Food” is now being edited and revised.  The next step will be to illustrate the book and initiate promotional set up.  We believe it will take a minimum of six months for publication.
 
Employees

At the present time Deborah Flores is our only employee as well as our sole officer and director and a major shareholder.  Mrs. Flores will devote such time as required to actively market and further develop our services and software products.  At present, we expect Mrs. Flores will devote at least 30 hours per week to our business.  We expect to contract the services of a web hosting company and use their central server for our web site needs.  We do not anticipate hiring any additional employees until such time as additional staff is required to support our operations.

Item 2.  Description of Property.

We currently do not maintain a store front or an office and all our operations are conducted from the home office provided by our officer and director Deborah Flores at no cost.  We do not have any written agreement regarding our office space.  Our address is 251 Jeanell Dr., Suite 3, Carson City, NV 89703.  Our telephone number is 831-393-1396.  We anticipate this situation will be maintained for at least the next twelve months.  The facility meets our current needs, however should we expand in the future, we may have to relocate.  If we have to relocate, we will seek office space at or below then prevailing rates.

Item 3.  Legal Proceedings.

No legal proceedings are threatened or pending against JJ&R Ventures or any of our officers or directors.  Further, none of our officers, directors or affiliates are parties against JJ&R Ventures or have any material interests in actions that are adverse our own.

Item 4.  Submission of Matters to a Vote of Securities Holders.

None.
 
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PART II

Item 5.  Market for Common Equity and Related Stockholder Matters.


Our common stock is not listed on any exchange or traded on any market. There was not an active market and no trading volume during fiscal 2007 and there has been no trading volume in 2008.

As of February 20, 2008, there were approximately 40 shareholders of record holding 22,345,700 shares of common stock. The holders of common stock are entitled to one vote for each share held of record on all matters submitted to a vote of stockholders. Holders of the common stock have no preemptive rights and no right to convert their common stock into any other securities. There are no redemption or sinking fund provisions applicable to the common stock.

We have not paid, nor declared, any cash dividends since our inception and do not intend to declare any such dividends in the foreseeable future. Our ability to pay cash dividends is subject to limitations imposed by Nevada law. Under Nevada law, cash dividends may be paid to the extent that a corporation’s assets exceed its liabilities and it is able to pay its debts as they become due in the usual course of business.

Item 6.  Management’s Discussion and Analysis or Plan of Operation.

Years Ended December 31, 2007

We have experienced losses since inception.  We did not generate any revenues from operations during the year ended December 31, 2007.  Expenses during the year ended December 31, 2007 were $39,827 with interest expense of $477, giving us a net loss of $40,305.  Expenses consisted of general and administrative expenses, office equipment and professional fees.

Liquidity and Capital Resources

At December 31, 2007, we had $8,013 in available cash on hand and $106,550 in restricted cash for a total of $114,563 in current assets.  We had fixed assets consisting of furniture, computer and equipment less accumulated depreciation of $1,794 making our total assets $116,357 for year end December 31, 2007.    We anticipate our expenses for the next twelve months will be approximately $40,000.

During the year JJ&R Ventures borrowed $3,000 from one of its shareholders for working capital purposes.  The amount is due in December 2008 with interest at the rate of 12%.

JJ&R Ventures purchased a computer for approximately $1,863 and financed it over a five year period with interest at a rate of 29.24%.

The Company has filed a registration statement on Form SB-2 with the Securities and Exchange Commission to register 3,000,000 shares of common stock for sale at a price of $.10 per share for a total of up to $300,000.  The registration statement was declared effective on June 27, 2007. The Company closed its offering on January 2, 2008 and had raised a total of $114,550 through the sale of 1,145,500 shares of common stock.
 
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The following table sets forth our use of proceeds from the sale of the 1,145,500 shares of common stock.

Total Proceeds                                                                 $114,550
Less Estimated Offering Expenses                                    25,000

Net Proceeds Available                                                   $ 89,550

Use of Net Proceeds
Website Maintenance                                              -0-
Marketing                                                                   -0-
Publishing                                                           $17,355
Working capital                                                  $72,195

TOTAL NET PROCEEDS

In the past we have relied on advances from our president or shareholders to cover our operating costs.   Management anticipates that have sufficient capital to meet our needs through the next 12 months.  However, there can be no assurances to that effect.  Our need for capital may change dramatically if we acquire an interest in a business opportunity during that period.  At present, we have no understandings, commitments or agreements with respect to the acquisition of any business venture, and there can be no assurance that we will identify a business venture suitable for acquisition in the future.  Further, we cannot assure that we will be successful in consummating any acquisition on favorable terms or that we will be able to profitably manage any business venture we acquire.  Should we require additional capital, we may seek additional advances from officers, sell common stock or find other forms of debt financing.

To demonstrate our commitment to maintaining ethical reporting and business practices, we adopted a Code of Ethics and Business Conduct.

Financial Interpretation No. 48, “Accounting for Uncertainty in Income Taxes – An Interpretation of FASB Statement No. 109”, Statement of Financial Accounting Standards (“SFAS”) No. 141 (revised 2007), “Business Combinations”, SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements—an amendment of ARB No. 51”, SFAS No. 159, “The Fair Value Option for Financial Assets and Financial Liabilities – Including an Amendment of FASB Statement No. 115”, SFAS No. 158, “Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans”, SFAS No. 157, “Fair Value Measurements”, SFAS No. 156, “Accounting for Servicing of Financial Assets”, SFAS No. 155, “Accounting for Certain Hybrid Instruments”, and SFAS No. 154, “Accounting Changes and Error Corrections – a replacement of APB Opinion No. 20 and FASB Statement No. 3”, were recently issued. These recently-enacted accounting standards have no current applicability to the Company or their effect on the financial statements would not have been significant.

Item 7.  Financial Statements.

Our financial statements appear at the end of this report beginning with the Index to Financial Statements on page F-1.
 
7

 

Item 8A(T). Controls and Procedures.
 
(a) Evaluation of Disclosure Controls and Procedures.  Our management, with the participation of our President, evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report. Based on that evaluation, our President concluded that our disclosure controls and procedures as of the end of the period covered by this report were effective such that the information required to be disclosed by us in reports filed under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to our management, including our President, as appropriate to allow timely decisions regarding disclosure. A controls system cannot provide absolute assurance, however, that the objectives of the controls system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected.
 
Management’s Annual Report on Internal Control over Financial Reporting.  Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act). Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes of accounting principles generally accepted in the United States.
 
             Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Therefore, even those systems determined to be effective can provide only reasonable assurance of achieving their control objectives.
 
Our management, with the participation of the President, evaluated the effectiveness of the Company’s internal control over financial reporting as of December 31, 2007.  In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control — Integrated Framework.  Based on this evaluation, our management, with the participation of the President, concluded that, as of December 31, 2007, our internal control over financial reporting was effective.
 
(b) Changes in Internal Control over Financial Reporting.  There were no changes in the Company's internal controls over financial reporting, known to the chief executive officer or the chief financial officer, that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting.
 
Item 8B. Other Information

There are no further disclosures. All information that was required to be disclosed in a Form 8-K during the fourth quarter, 2007 has been disclosed.
 
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PART III

Item 9.  Directors, Executive Officers, Promoters and Control Persons; Compliance With Section 16(a) of the Exchange Act.

The following table sets forth the name, age, position and office term of each executive officer and director of the Company.

 
Name
Age
Position
Director or Officer Since

 
                    Deborah Flores                                                       35                President, Secretary, Treasurer                   March 2, 2007
                                                      and Director

All officers hold their positions at the will of the Board of Directors.  All directors hold their positions for one year or until their successors are elected and qualified.

Set forth below is certain biographical information regarding the Company’s executive officer and director:

Deborah Flores, President, Secretary, Treasurer and Director.  Mrs. Flores is an owner/operator of Go Espresso, formerly Michael’s Cannery Row Deli since November 1993.  Go Espresso is an exclusive catering and event vending business providing service in Monterey County, California and surrounding areas.

The Company has no audit committee financial expert, as defined under Section 228.401, serving on its audit committee because it has no audit committee and is not required to have an audit committee because it is not a listed security as defined in Section 240.10A-3.
 
Item 10.  Executive Compensation

The following table sets forth certain summary information concerning the compensation paid or accrued for each of the Registrant’s last three completed fiscal years to the Registrant’s or its principal subsidiaries chief executive officers and each of its other executive officers that received compensation in excess of $100,000 during such period (as determined at December 31, 2007, the end of the Registrant’s last completed fiscal year).

SUMMARY COMPENSATION TABLE
Name and principal position
Year
Salary ($)
Bonus ($)
Stock
Awards
($) (4)
Option
Awards
($) (4)
Non-
Equity
Incentive
Plan
Compen-
sation
($)
Nonquali-
fied
Deferred
Compen-
sation
Earnings
($)
All Other
Compen-
sation ($)
Total ($)
 
 
 
 
 
 
 
 
 
 
Deborah Flores
2007
-0-
-0-
-0-
-0-
-0-
-0-
-0-
-0-
                   

There are no compensatory plans or arrangements, including payments to be received from the Company, with respect to any person named in Cash Compensation set out above which would in any way result in payments to any such person’s termination of employment with the Company or any change in control of the Company, or a change in the person’s responsibilities following a change in control of the Company.

No retirement, pension, profit sharing, stock option or insurance programs or other similar programs have been adopted by the Company for the benefit of its employees.
 
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Compensation of Directors

There are no agreements to compensate any of the directors for their services.

Our officers and directors are reimbursed for expenses incurred on our behalf.  Our officers and directors will not receive any finder’s fee as a result of their efforts to implement the business plan outlined herein.  However, our officers and directors anticipate receiving benefits as beneficial shareholders of our common stock.

We have not adopted any retirement, pension, profit sharing, stock option or insurance programs or other similar programs for the benefit of our employees.

Employment Contracts and Termination of Employment and Change in Control Arrangement.

There are no compensatory plans or arrangements, including payments to be received from the Company, with respect to any person named in Executive Compensation set out above which would in any way result in payments to any such person because of his resignation, retirement, or other termination of such person’s employment with the Company or its subsidiaries, or any change in control of the Company, or a change in the person’s responsibilities following a change of control of the Company.
 
Item 11.  Security Ownership of Certain Beneficial Owners and Management.

The following table sets forth as of February 20, 2008, the number and percentage of the 22,345,700 shares of outstanding common stock which, according to the information supplied to the Company, were beneficially owned by (i) each person who is currently a director of the Company, (ii) each executive officer, (iii) all current directors and executive officers of the Company as a group and (iv) each person who, to the knowledge of the Company, is the beneficial owner of more than 5% of the outstanding common stock.  Except as otherwise indicated, the persons named in the table have sole voting and dispositive power with respect to all shares beneficially owned, subject to community property laws where applicable.

 
Title of
Name and Address of
Amount and Nature of
Percentage of Class
 
Class
Beneficial Owner
Beneficial Ownership

                                               Common                                                  Deborah Flores (1)                               15,000,000                                                       67.12%
                                                                                1780 Granada St.
                                                                                Seaside, CA 93955

                                               Common                                                  Brittany Grisham                                   2,000,000                                                        8.95%
                                                                                1656 Darwin St.
                                                                                 Seaside, CA  93955

                                               Common                                                  Anastasiya Kravchenko                      2,100,000                                                        9.39%
                                                                                 1359 Ahlrich Ave.
                                                                                 Encinitas, CA 92024

                                               Common                                                   Darya Shahvaran                                 2,100,000                                                        9.39%
                                                                                 1276 7th Ave.
                                                                                 San Francisco, CA  94122

Total Officers and Directors
As a Group (1 Person)                                                                                                                                          15,000,000                                                      67.12%

(1) Officer and/or director

There are no contracts or other arrangements that could result in a change of control of the Company.
 
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Item 12.  Certain Relationships and Related Transactions.

We utilize office space at the residence of Deborah Flores to conduct our activities at no charge.

Subsequent to December 31, 2007, we repaid a note held by Deborah Flores in the amount of $3,000 plus $193.72 interest from proceeds of our public offering.

Item 13.  Exhibits and Reports on Form 8-K.

(a)  
  Exhibits

The Company has adopted a code of ethics that applies to the Company’s principal executive officer, principal financial officer, principal accounting officer or controller.  The Company will provide, at no cost, a copy of the Code of Ethics to any shareholder of the Company upon receiving a written request sent to the Company’s address shown on Page 1 of this report.

Exhibit #                                 Description                                                                                                                                       Location

Exhibit 3(i)
Articles of Incorporation
*

Exhibit 3(ii)
Bylaws
*

Exhibit 31
Certification of the Principal Executive Officer and
Attached
               Principal Financial Officer pursuant to Section 302
               of the Sarbanes-Oxley Act of 2002

Exhibit 32
Certification of the Principal Executive Officer and
Attached
 
Principal Financial Officer pursuant to U.S.C. Section 1350
 
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**

 
* Incorporated by reference. Filed as exhibit to SB-2 on June 7, 2007.

**  The Exhibit attached to this Form 10-KSB shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to liability under that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

(b) Reports on Form 8-K.

None.

 
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Item 14. Principal Accountant Fees and Services

Audit Fee

The aggregate fees billed for each of the last two fiscal years for professional services rendered by the principal account for the audit of JJ&R Ventures’s annual financial statement and review of financial statements included in JJ&R Ventures’s 10-QSB reports and services normally provided by the accountant in connection with statutory and regulatory filings or engagements were $-0- for fiscal year ended 2006 and $10,500 for fiscal year ended 2007.

Audit-Related Fees

There were no fees for other audit related services for fiscal years ended 2007 and 2006.

Tax Fees

There were no fees for tax compliance, tax advice and tax planning for the fiscal years 2007 and 2006.

All Other Fees

There were no other aggregate fees billed in either of the last two fiscal years for products and services provided by the principal accountant, other than the services reported above.

We do not have an audit committee currently serving and as a result our board of directors performs the duties of an audit committee.  Our board of directors will evaluate and approve in advance, the scope and cost of the engagement of an auditor before the auditor renders audit and non-audit services.  We do not rely on pre-approval policies and procedures.

SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

JJ&R VENTURES, INC.

Date: March 4, 2008                                                                               /s/ Deborah Flores
       Chief Executive Officer and
       Chief Financial Officer

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Date: March 4, 2008
/s/ Deborah Flores
 
      Director
 
 

12

INDEX TO THE FINANCIAL STATEMENTS
 
 
 
 
 
Report of Independent Registered Public Accounting Firm
 
Balance Sheet, From March 1, 2007 (date of inception) to December 31, 2007
 
Statement of Operations, From March 1, 2007 (date of inception) to December 31, 2007
 
Statement of Retained Deficit, From March 1, 2007 (Date of Inception) to December 31, 2007
 
Statement of Cash Flows, From March 1, 2007 (Date of incepetion) to December 31, 2007
 
Notes to the Financial Statements
 
 
 
 
 
 
 
 
 
F-1

Audit Report JJR Ventures, Inc. 10KSB 12.31.2007
 
 
F-2


JJ and R Ventures, Inc.
Development Stage Company
Balance Sheet
From March 1, 2007 (date of inception) to December 31, 2007

ASSETS
           
2007
Current assets
             
 
Cash in bank
         
$
8,013
 
Restricted Cash
           
106,550
   
Total current assets
         
114,563
Fixed Assets
             
 
Furniture and Equipment
           
 
  Computer
           
1,993
 
  Accumulated Depreciation
         
(199)
   
Total Fixed Assets
         
1,794
     
Total assets
       
$
116,357
                     
LIABILITIES AND SHAREHOLDERS' EQUITY
       
Current liabilities
             
 
Accounts payable-trade
       
$
22,401
 
Accounts payable-other
         
1,000
 
Accrued interest
           
149
 
Proceeds fm Unissued Stock Sales
       
114,550
   
Total current liabilities
         
138,100
                     
 
Notes Payable-computer
         
1,862
 
Notes payable related parties
         
3,000
   
Total Long-Term Liabilities
       
4,862
     
Total liabilities
         
142,962
Shareholders' deficit
             
 
Preferred stock, 5,000,000 shares
         
   
authorized
           
0
 
Common stock, 200,000,000 shares
         
   
authorized, 21,200,200 outstanding
       
2,120
 
Paid in capital
           
11,580
 
Retained deficit
           
(40,305)
     
Total shareholders' equity
       
(26,605)
                     
Total liabilities and shareholders' equity
     
$
116,357

The accompanying notes are an integral part of these financial statements

F-3


JJ and R Ventures, Inc.
A Development Stage Company
Statement of Operations
From March 1, 2007 (date of inception) to December 31, 2007


                 
Accumulated
                 
Deficit
                 
During
                 
Development
                 
Stage
Sales
           
$
0
                   
                   
Expenses
             
 
Automobile Expenses
       
57
 
Bank charges
         
173
 
Business license and permits
       
1,035
 
Computer and internet expenses
     
371
 
Filing fees
         
3,981
 
Depreciation Expense
       
199
 
Office supplies
         
302
 
Professional fees
         
31,970
 
Telephone Expenses
       
1,739
     
Total expenses
       
39,827
   
Net loss from operations
       
(39,827)
                   
 
Interest Expense
         
(477)
                   
   
Net income (loss)
       
(40,305)
                   
Loss per common share
     
$
($0.01)
Weighted average of
           
 
shares outstanding
         
21,200,000




The accompanying notes are an integral part of these financial statements

F-4


JJ and R Ventures, Inc
A Development Stage Company
Statement of Retained Deficit
From March 1, 2007 (Date of Inception) to December 31, 2007


               
Deficit
   
               
Accumulated
   
   
Common stock
 
Paid
 
During
   
           
In
 
Development
   
   
Shares
 
Amount
 
Capital
 
Stage
 
Total
                     
                     
March 31, 2007
 
21,200,000
$
2,120
$
11,580
$
0
$
13,700
Net loss for the period
(40,305)
(40,305)
December 31, 2005
 
21,200,000
$
2,120
$
11,580
$
(40,305)
$
(26,605)




























The accompanying notes are an integral part of these financial statements

F-5


JJ and R Ventures
A Development Stage Company
Statement of Cash Flows
From March 1, 2007 (Date of incepetion) to December 31, 2007

CASH FLOWS FROM
             
Accumulated Cash Flows During Development Stage
 
OPERATING ACTIVITIES
                 
Net income (loss)
             
$
(40,305)
 
Adjustment to reconcile net to net cash
               
 
provided by operating activities
               
   
Depreciation
               
199
 
   
Increase in accounts payable
           
23,401
 
   
Increase in accrued interest
           
149
 
   
Increase in Loans PY
             
1,862
 
   
Increase in state franchise tax
               
   
(Increase) in prepaid expenses
           
0
 
   
Increase in cash deposits from stock
           
(106,550)
 
NET CASH PROVIDED
                 
 
BY OPERATING ACTIVITIES
           
(121,244)
 
INVESTING ACTIVITIES
                 
   
Assets transferred
                 
NET CASH USED IN
                 
 
INVESTING ACTIVITIES
                 
   
Computer purchase
             
(1,993)
 
NET CASH REALIZED
                 
 
FROM INVESTING ACTIVITIES
           
(1,993)
 
FINANCING ACTIVITIES
                 
   
Proceeds fm Unissued Stocks Sale
           
114,550
 
   
Sale of common stock
             
13,700
 
   
Related party notes
             
3,000
 
NET CASH REALIZED
                 
 
FROM FINANCING ACTIVITIES
           
131,250
 
INCREASE IN CASH
                 
 
AND CASH EQUIVALENTS
           
8,013
 
Cash and cash equivalents
                 
 
at the beginning of the year
             
0
 
CASH AND CASH EQUIVALENTS
               
 
AT YEAR END
             
$
8,013
 

The accompanying notes are an integral part of these financial statements

F-6


JJ&R Ventures, Inc.
(A DEVELOPMENT STAGE COMPANY)
Notes to Financial Statements
December 31, 2007

Note A: Summary of Significant Accounting Policies

Development Stage Company
 
JJ&R Ventures, Inc. (the “Company”) is a development stage company as defined in the Financial Accounting Standards Board No. 7.  The Company is devoting substantially all of its present efforts in securing and establishing a new business, and although planned principal operations have commenced, substantial revenues have yet to be realized.

Use of estimates
 
The preparation of the financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Accordingly, actual results could differ from these estimates.

Cash equivalents
 
For the purpose of the statement of cash flows, the company considers all highly liquid debt instruments purchased with the original maturity of three months or less to be cash equivalents.

Income Taxes
 
Income taxes are provided for the tax effects of transactions reported in the financial statements and consist of taxes currently due plus deferred taxes related primarily to differences between the recorded book basis and tax basis of assets and liabilities for financial and income tax reporting.  The deferred tax assets and liabilities represent the future tax return consequences of those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settle.  Deferred taxes are also recognized for operating losses that are available to offset future taxable income and tax credits that are available to offset future federal income taxes.

Earnings Per Share
 
Basic earnings per share is computed by dividing the net income available to common stockholders by the weighted average number of common shares outstanding during the period.

Recent Accounting Pronouncements
 
In September 2006, the FASB issued Statement of Financial Accounting Standards (“SFAS”) No. 157, Fair Value Measurements (“SFAS No. 157”). SFAS No. 157 defines fair value, establishes a framework for measuring fair value and enhances disclosures about fair value measures required under other accounting pronouncements, but does not change existing guidance as to whether or not an instrument is carried at fair value. SFAS No. 157 is effective for fiscal years beginning after November 15, 2007. We are currently reviewing the provisions of SFAS No. 157 to determine the impact, if any, on our condensed consolidated financial statements.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities - Including an Amendment of FASB No. 115 ("SFAS No. 159"). SFAS No. 159 permits companies to choose to measure many financial instruments and certain other items at fair value in order to mitigate volatility in reported earnings caused by measuring related assets and liabilities differently without having to apply complex hedge accounting provisions. SFAS No. 159 is effective for our fiscal year ending March 31, 2009. We are currently assessing the impact, if any, of this statement on our condensed consolidated financial statements.

In December 2007, the FASB issued SFAS No. 141(R), Business Combinations, or (“SFAS 141(R)”). SFAS 141(R) establishes principles and requirements for how the acquirer of a business recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree. SFAS 141(R) also provides guidance for recognizing and measuring the goodwill acquired in the business combination and determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination. The provisions of SFAS 141(R) are effective for financial statements issued for fiscal years beginning after December 15, 2008. We are currently assessing the financial impact of SFAS 141(R) on our consolidated financial statements.

In December 2007, the FASB issued SFAS 160, Noncontrolling Interests in Consolidated Financial Statements — An Amendment of ARB No. 51(“SFAS 160”). SFAS 160 amends Accounting Research Bulletin No. 51, “Consolidated Financial Statements,” or ARB 51, to establish accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. This statement also amends certain of ARB 51’s consolidation procedures for consistency with the requirements of SFAS 141(R). In addition, SFAS 160 also includes expanded disclosure requirements regarding the interests of the parent and its noncontrolling interest. The provisions of SFAS 160 are effective for fiscal years beginning after December 15, 2008. Earlier adoption is prohibited. We are currently assessing the financial impact of SFAS 160 on our consolidated financial statements.
F-7


Note B: Background
 
The Company was incorporated under the laws of the State of Nevada on March 2, 2007.  The principal activities of the Company, from the beginning of the development stage, have been organizational matters and the sale of stock.  The Company was formed to provide child education services.

Note C: Income taxes
 
The benefit for income taxes from operations consisted of the following components: current tax benefit of $11,032 resulting from a net loss before income taxes, and deferred tax expenses of $11,032 from a valuation allowance recorded against the deferred tax asset resulting from net operating losses.  Net operating loss carryforward will expire in 2027.

The valuation allowance will be evaluated at the end of each year, considering positive and negative evidence about whether the asset will be realized.  At the time, the allowance will either be increased or reduced; reduction would result in the complete elimination of the allowance if positive evidence indicates that the value of the deferred tax asset is no longer required.

Note D: Sale of stock
 
During the month of March, the Company raised $13,700 from sale of stock, to one founder and 3 unrelated individuals.  The total amount of share issued were 21,200,000.

At year end the Company was in the process of an IPO raising a total of between $75,000 and $150,000 at $.10 a share.  On December 31, 2007 the Company had raised a total $114,550 thru the sale of 1,145,500 shares.  Escrow closed January 2, 2008.

Note E. Related Party Transactions
 
During the period ending December 31, 2007, the Company borrowed from one of its shareholders’ $3,000 that will be repaid in December 2008.  The interest rate is 12%.

Note F: Going concern
 
Since inception, the Company has had net losses from operating activities, which raise substantial doubt about its ability to continue as a going concern.

The Company is in the process of raising initial working capital through a public offering of its common stock, which is expected to provide liquidity until operations become profitable.

The Company is actively seeking clients for the intended operations thru aggressive marketing.

The Company’s ability to continue as a going concern is dependent upon a successful public offering and ultimately achieving profitable operations.  There is no assurance that the Company will be successful in its efforts to raise additional proceeds or achieve profitable operations.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Note G: Note Payable
 
The Company purchased a computer and financed it for five years at an interest rate of 29.24%.  The five year principal payments are as follows:

2008                       $201
2009                       $269
2010                       $359
2011                       $479
2012                       $555

F-8