CONSOLIDATED STATEMENTS OF OPERATIONS (USD $) | 3 Months Ended | 9 Months Ended | 24 Months Ended | ||
|---|---|---|---|---|---|
Sep. 30, 2011 | Sep. 30, 2010 | Sep. 30, 2011 | Sep. 30, 2010 | Sep. 30, 2011 | |
| REVENUE | $ 1,665 | $ 7,701 | $ 7,738 | ||
| COST OF REVENUE | 58,958 | 71,094 | 71,094 | ||
| GROSS LOSS | (57,293) | (63,393) | (63,356) | ||
| OPERATING EXPENSES | |||||
| Sales and marketing | 198,164 | 32,127 | 380,950 | 32,127 | 517,364 |
| General and administrative | 296,354 | 73,495 | 412,181 | 159,291 | 628,840 |
| Other Operating Expenses | 16,115 | 10,250 | 30,488 | 12,418 | 61,223 |
| Depreciation and Amortization | 32,599 | 23 | 84,319 | 23 | 96,420 |
| TOTAL OPERATING EXPENSES | 543,232 | 115,895 | 907,938 | 203,859 | 1,303,847 |
| LOSS FROM OPERATIONS | (600,525) | (115,895) | (971,331) | (203,859) | (1,367,203) |
| OTHER INCOME (EXPENSE) | |||||
| Interest income | 15 | 15 | 15 | ||
| Interest expense | (20,746) | (60,139) | (76,970) | ||
| TOTAL OTHER INCOME (EXPENSE) | (20,746) | 15 | (60,139) | 15 | (76,955) |
| LOSS BEFORE INCOME TAX PROVISION | (621,271) | (115,880) | (1,031,470) | (203,844) | (1,444,158) |
| INCOME TAX PROVISION | 0 | 0 | |||
| NET LOSS | $ (621,271) | $ (115,880) | $ (1,031,470) | $ (203,844) | $ (1,444,158) |
| Loss per share: | |||||
| Basic and Diluted (in dollars per share) | $ (0.01) | $ 0.00 | $ (0.01) | $ 0.00 | |
| Weighted Average Shares Outstanding Basic (in shares) | 89,467,286 | 70,755,828 | 79,104,729 | 49,886,501 | |
| Weighted Average Shares Outstanding Diluted (in shares) | 89,467,286 | 70,755,828 | 79,104,729 | 49,886,501 | |
| X | ||||||||||
- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition The current period expense charged against earnings on long-lived, physical assets not used in production, and which are not intended for resale, to allocate or recognize the cost of such assets over their useful lives; or to record the reduction in book value of an intangible asset over the benefit period of such asset; or to reflect consumption during the period of an asset that is not used in production. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Definition The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.
|
| X | ||||||||||
- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition Sum of operating profit and nonoperating income or expense before Income or Loss from equity method investments, income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition The sum of the current income tax expense or benefit and the deferred income tax expense or benefit pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition The cost of borrowed funds accounted for as interest that was charged against earnings during the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition Income derived from investments in debt securities and on cash and cash equivalents the earnings of which reflect the time value of money or transactions in which the payments are for the use or forbearance of money. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition Net income after adjustments for dividends on preferred stock (declared in the period) and/or cumulative preferred stock (accumulated for the period). Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Definition Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense.
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Definition The net result for the period of deducting operating expenses from operating revenues.
|
| X | ||||||||||
- Definition The total amount of other operating cost and expense items that are associated with the entity's normal revenue producing operation. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition The aggregate total amount of expenses directly related to the marketing or selling of products or services.
|
| X | ||||||||||
- Definition The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|
| X | ||||||||||
- Definition Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
|