<SUBMISSION>
<ACCESSION-NUMBER>0001185185-16-003831
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20150519
<FILING-DATE>20160303
<DATE-OF-FILING-DATE-CHANGE>20160303
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>BLUE CALYPSO, INC.
<CIK>0001399587
<ASSIGNED-SIC>8200
<IRS-NUMBER>208610073
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>101 W. RENNER RD.
<STREET2>SUITE 280
<CITY>RICHARDSON
<STATE>TX
<ZIP>75082
<PHONE>972.695.4776
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>101 W. RENNER RD.
<STREET2>SUITE 280
<CITY>RICHARDSON
<STATE>TX
<ZIP>75082
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>JJ&R Ventures, Inc.
<DATE-CHANGED>20070515
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>SCHMAL DENNIS
<CIK>0001265119
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>000-53981
<FILM-NUMBER>161483458
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>600 CALIFORNIA STREET, 9TH FLOOR
<CITY>SAN FRANCISCO
<STATE>CA
<ZIP>94108
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>form3-schmal030316.xml
<DESCRIPTION>OWNERSHIP DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2015-05-19</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001399587</issuerCik>
        <issuerName>BLUE CALYPSO, INC.</issuerName>
        <issuerTradingSymbol>BCYP</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001265119</rptOwnerCik>
            <rptOwnerName>SCHMAL DENNIS</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>101 W. RENNER RD., SUITE 200</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>RICHARDSON</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75082</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <ownerSignature>
        <signatureName>/s/ Dennis G. Schmal</signatureName>
        <signatureDate>2016-03-03</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
