<SUBMISSION>
<ACCESSION-NUMBER>0001213900-13-003566
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20130422
<FILING-DATE>20130712
<DATE-OF-FILING-DATE-CHANGE>20130712
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>BOLDFACE GROUP, INC.
<CIK>0001423107
<ASSIGNED-SIC>7389
<IRS-NUMBER>020811868
<STATE-OF-INCORPORATION>NV
<FISCAL-YEAR-END>0930
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>50 BROMPTON ROAD
<STREET2>APT 1X
<CITY>GREAT NECK
<STATE>NY
<ZIP>11201
<PHONE>646 303-6840
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>50 BROMPTON ROAD
<STREET2>APT 1X
<CITY>GREAT NECK
<STATE>NY
<ZIP>11201
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>Max Cash Media Inc
<DATE-CHANGED>20080108
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Rensing Emil
<CIK>0001581136
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>000-54935
<FILM-NUMBER>13965036
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>C/O BOLDFACE GROUP, INC.
<STREET2>1309 PICO BOULEVARD, SUITE A
<CITY>SANTA MONICA
<STATE>CA
<ZIP>90405
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>f3emil_boldface.xml
<DESCRIPTION>OWNERSHIP DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2013-04-22</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001423107</issuerCik>
        <issuerName>BOLDFACE GROUP, INC.</issuerName>
        <issuerTradingSymbol>BLBK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001581136</rptOwnerCik>
            <rptOwnerName>Rensing Emil</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>BOLDFACE GROUP, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>1309 PICO BLVD., SUITE A</rptOwnerStreet2>
            <rptOwnerCity>SANTA MONICA</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90405</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Director Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.24</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2012-11-21</value>
            </exerciseDate>
            <expirationDate>
                <value>2022-11-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>500000</value>
                    <footnoteId id="F1"/>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">This option was issued to the Reporting Person under the Issuer's 2012 Equity Incentive Plan (the &quot;Plan&quot;) in connection with the Reporting Person's appointment as a director of the Issuer on November 21, 2012.  Subject to certain exceptions, the option will vest annually at a rate of 33% beginning on November 21, 2013 and is subject to the Reporting Person continuing to serve as a director of the Issuer or any of its subsidiaries on each annual vesting date.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Emil Rensing</signatureName>
        <signatureDate>2013-07-09</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
