<SUBMISSION>
<ACCESSION-NUMBER>0001213900-13-004239
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20130712
<FILING-DATE>20130813
<DATE-OF-FILING-DATE-CHANGE>20130813
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>BOLDFACE GROUP, INC.
<CIK>0001423107
<ASSIGNED-SIC>7389
<IRS-NUMBER>020811868
<STATE-OF-INCORPORATION>NV
<FISCAL-YEAR-END>0930
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>50 BROMPTON ROAD
<STREET2>APT 1X
<CITY>GREAT NECK
<STATE>NY
<ZIP>11201
<PHONE>646 303-6840
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>50 BROMPTON ROAD
<STREET2>APT 1X
<CITY>GREAT NECK
<STATE>NY
<ZIP>11201
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>Max Cash Media Inc
<DATE-CHANGED>20080108
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Ostoya Nicole
<CIK>0001575841
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>000-54935
<FILM-NUMBER>131034726
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>C/O BOLDFACE GROUP, INC.
<STREET2>1309 PICO BOULEVARD, SUITE A
<CITY>SANTA MONICA
<STATE>CA
<ZIP>90405
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>f4071213ostoya_boldface.xml
<DESCRIPTION>OWNERSHIP DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2013-07-12</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001423107</issuerCik>
        <issuerName>BOLDFACE GROUP, INC.</issuerName>
        <issuerTradingSymbol>BLBK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001575841</rptOwnerCik>
            <rptOwnerName>Ostoya Nicole</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O BOLDFACE GROUP, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>1309 PICO BOULEVARD, SUITE A</rptOwnerStreet2>
            <rptOwnerCity>SANTA MONICA</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90405</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>CEO and President</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.06</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2013-07-12</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>5700000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.06</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2018-07-12</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>5700000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5700000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The stock option will vest annually at a rate of 33% beginning July 12, 2014 and is based upon satisfaction of certain performance criteria determined by the board of the directors of the Issuer and the continued employment of the Reporting Person by the Issuer or any of its subsidiaries on each annual vesting date.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Nicole Ostoya</signatureName>
        <signatureDate>2013-08-13</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
