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<ACCESSION-NUMBER>0001213900-13-002338
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<PERIOD>20130509
<ITEMS>7.01
<FILING-DATE>20130510
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<CONFORMED-NAME>BOLDFACE GROUP, INC.
<CIK>0001423107
<ASSIGNED-SIC>7389
<IRS-NUMBER>020811868
<STATE-OF-INCORPORATION>NV
<FISCAL-YEAR-END>0930
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<BUSINESS-ADDRESS>
<STREET1>50 BROMPTON ROAD
<STREET2>APT 1X
<CITY>GREAT NECK
<STATE>NY
<ZIP>11201
<PHONE>646 303-6840
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<STREET1>50 BROMPTON ROAD
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<FORMER-CONFORMED-NAME>Max Cash Media Inc
<DATE-CHANGED>20080108
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<TYPE>8-K
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<FILENAME>f8k050913_boldface.htm
<DESCRIPTION>CURRENT REPORT
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<div style="TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; FONT-WEIGHT: bold">SECURITIES AND EXCHANGE COMMISSION&#160;</font></div>

<div style="TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; FONT-WEIGHT: bold">Washington, D.C. 20549</font></div>

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<div style="TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="left"><a name="part_1_2_1"><!--EFPlaceholder--></a><a name="item_1_26_1"><!--EFPlaceholder--></a><br>
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<div style="TEXT-ALIGN: justify; TEXT-INDENT: 45pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt"><font style="DISPLAY: inline; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt">The Company will continue to create innovative and high quality beauty products under the new &#8220;Kardashian Beauty&#8221; name.&#160;&#160;The &#8220;Kardashian Beauty&#8221; brand will continue to include a range of high performance color cosmetics and will continue to be available at the following retailers: Ulta, CVS, Duane Reade, Ricky's, Walgreens, Meijer, Fred Meyer, Harmon, HEB, beauty.com and other beauty retailers.&#160;&#160;As previously reported by the Company, the trademark issue did not require the Company to recall or otherwise pull any shipped products from shelves in any store.&#160;&#160;The Company will make future product shipments under the &#8220;Kardashian Beauty&#8221; brand name and continue its advertising and marketing of the new name.</font></div>

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<div style="TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-FAMILY: Times New Roman; FONT-SIZE: 10pt; FONT-WEIGHT: bold"><a name="part_1_2_6"><!--EFPlaceholder--></a>SIGNATURES</font></div>

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