v2.4.0.6
Document and Entity Information (USD $)
12 Months Ended
Mar. 31, 2012
Jun. 25, 2012
Sep. 30, 2011
Document And Entity Information      
Entity Registrant Name As Seen On TV, Inc.    
Entity Central Index Key 0001432967    
Document Type 10-K    
Document Period End Date Mar. 31, 2012    
Amendment Flag false    
Current Fiscal Year End Date --03-31    
Is Entity a Well-known Seasoned Issuer? No    
Is Entity a Voluntary Filer? No    
Is Entity's Reporting Status Current? Yes    
Entity Filer Category Smaller Reporting Company    
Entity Public Float     $ 6,989,000
Entity Common Stock, Shares Outstanding   32,120,784  
Document Fiscal Period Focus FY    
Document Fiscal Year Focus 2012