v2.4.0.6
Document and Entity Information
9 Months Ended
Dec. 31, 2011
Feb. 14, 2012
Document And Entity Information    
Entity Registrant Name As Seen On TV, Inc.  
Entity Central Index Key 0001432967  
Document Type 10-Q  
Document Period End Date Dec. 31, 2011  
Amendment Flag false  
Current Fiscal Year End Date --03-31  
Is Entity a Well-known Seasoned Issuer? No  
Is Entity a Voluntary Filer? No  
Is Entity's Reporting Status Current? Yes  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   31,970,784
Document Fiscal Period Focus Q3  
Document Fiscal Year Focus 2012