Description of Our Business	3 Months Ended
Jun. 30, 2012
Description of Our Business [Abstract]
Description of Our Business	*Note 1.* *Description of Our Business* As Seen On TV, Inc., a Florida corporation (the "Company" or "ASTV"), was organized in November 2006. ASTV and its operating subsidiaries (collectively referred to as the "Company") market and distribute products and services through direct response channels. Our operations are conducted principally through our wholly-owned subsidiary, TV Goods, Inc., a Florida corporation organized in October 2009 ("TVG"). Our primary channels of distribution are through television via infomercials (28.5 minute shows), short form spots (30 seconds to 5 minutes) and via shopping channels such as QVC and HSN. Our business model is to initially test the potential commercial viability of a product or service with a limited media campaign to determine if a full-scale marketing campaign would be justified. If preliminary marketing results appear to justify an expanded campaign, we will develop and launch an expanded program. Secondary channels of distribution include the Internet, retail, catalog, radio and print media. Our executive offices are located in Clearwater, Florida. Due to the similar nature of the underlying business and the overlap of our operations, we view and manage these operations as one business; accordingly, we do not report as segments.

Description of Our Business

3 Months Ended

Jun. 30, 2012

Description of Our Business [Abstract]

Note 1.

Description of Our Business

As Seen On TV, Inc., a Florida corporation (the "Company" or "ASTV"), was organized in November 2006. ASTV and its operating subsidiaries (collectively referred to as the "Company") market and distribute products and services through direct response channels. Our operations are conducted principally through our wholly-owned subsidiary, TV Goods, Inc., a Florida corporation organized in October 2009 ("TVG").

Our primary channels of distribution are through television via infomercials (28.5 minute shows), short form spots (30 seconds to 5 minutes) and via shopping channels such as QVC and HSN. Our business model is to initially test the potential commercial viability of a product or service with a limited media campaign to determine if a full-scale marketing campaign would be justified. If preliminary marketing results appear to justify an expanded campaign, we will develop and launch an expanded program. Secondary channels of distribution include the Internet, retail, catalog, radio and print media.

Our executive offices are located in Clearwater, Florida.

Due to the similar nature of the underlying business and the overlap of our operations, we view and manage these operations as one business; accordingly, we do not report as segments.