v2.4.0.6

Subsequent Events (Details) (USD $) | 0 Months Ended | 6 Months Ended |  |  | 0 Months Ended |
--- | --- | --- | --- | --- | --- | ---
Nov. 18, 2011 | Oct. 28, 2011 | Jun. 15, 2011 | Sep. 30, 2012 | Sep. 30, 2012 Warrant [Member] | Jun. 22, 2011 Warrant [Member] | Jun. 02, 2011 Warrant [Member] | Nov. 18, 2011 Common Stock [Member] | Oct. 28, 2011 Common Stock [Member] | Nov. 14, 2012 Seen On TV LLC [Member] | Nov. 14, 2012 November 2012 Offering Private Placement [Member] | Nov. 14, 2012 November 2012 Offering Private Placement [Member] Warrant [Member] | Nov. 14, 2012 November 2012 Offering Private Placement [Member] Common Stock [Member] | Nov. 14, 2012 12% Senior Secured Convertible Notes [Member] Warrant [Member] | Nov. 14, 2012 12% Senior Secured Convertible Notes [Member] Common Stock [Member] | Nov. 14, 2012 2012 Bridge Warrants [Member] Warrant [Member] | Nov. 14, 2012 2012 Bridge Warrants [Member] Common Stock [Member] | Aug. 09, 2012 EDiet Dot Com [Member] | Sep. 07, 2012 EDiet Dot Com [Member]
Subsequent Event [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of shares issued for business acquisition |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 19,077,252 |
Percent of securities acquired |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 100.00% |
Debt instrument, face amount |  |  |  |  |  |  |  |  |  | $ 1,500,000 |  |  |  |  |  |  |  |  | $ 500,000
Interest rate |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 12.00%
Units issued, quantity | 6.9 | 243.1 |  |  |  |  |  |  |  |  | 61 |  |  |  |  |  |  |  |
Number of equity instruments within units |  |  |  |  |  |  |  |  |  |  |  | 35,750 | 71,500 |  |  |  |  |  |
Exercise price of warrants |  | $ 1.0 |  |  |  | $ 0.82 | $ 3.15 |  |  |  |  | $ 0.8 |  | $ 0.8 |  | $ 0.595 |  |  |
Units issued, per unit value |  | 50,000 |  |  |  |  |  |  |  |  | 50,050 |  |  |  |  |  |  |  |
Units issued conversion quantity of shares |  |  |  |  |  |  |  | 431,250 | 62,500 |  |  |  |  |  |  |  |  |  |
Proceeds from stock issuance, gross | $ 345,000 | $ 12,155,000 | $ 1,170,000 | $ 12,500,000 |  |  |  |  |  |  | $ 3,053,085 |  |  |  |  |  |  |  |
Stock issued during the period, shares |  |  |  |  |  |  |  |  | 15,194,695 | 190,068 |  | 2,180,775 | 4,631,550 | 1,095,070 | 2,190,140 |  |  |  |
Warrants issuance |  |  | 585,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Period of time for exercising |  |  |  |  | 5 years |  |  |  |  |  |  |  |  | 3 years |  |  |  |  |
Additional shares due to trigger |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 13,343,138 | 5,735,149 |  |

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