v2.4.0.6

Summary of Significant Accounting Policies (Details) (USD $) | 3 Months Ended | 6 Months Ended | 12 Months Ended |  |  | 3 Months Ended | 6 Months Ended | 3 Months Ended | 6 Months Ended | 3 Months Ended | 6 Months Ended | 3 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended
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Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011 | Mar. 31, 2012 | Sep. 30, 2012 Accounts Receivable [Member] | Sep. 07, 2012 eDiet.com [Member] | Sep. 30, 2012 Stock Options [Member] | Sep. 30, 2011 Stock Options [Member] | Sep. 30, 2012 Stock Options [Member] | Sep. 30, 2011 Stock Options [Member] | Sep. 30, 2012 Warrant [Member] | Sep. 30, 2011 Warrant [Member] | Sep. 30, 2012 Warrant [Member] | Sep. 30, 2011 Warrant [Member] | Sep. 30, 2012 Convertible Notes [Member] | Sep. 30, 2011 Convertible Notes [Member] | Sep. 30, 2012 Convertible Notes [Member] | Sep. 30, 2011 Convertible Notes [Member] | Sep. 30, 2012 Related Party Convertible Note [Member] | Sep. 30, 2011 Related Party Convertible Note [Member] | Sep. 30, 2012 Related Party Convertible Note [Member] | Sep. 30, 2011 Related Party Convertible Note [Member] | Sep. 30, 2012 Computer Equipment [Member] | Mar. 31, 2012 Computer Equipment [Member] | Sep. 30, 2012 Office Equipment [Member] | Mar. 31, 2012 Office Equipment [Member] | Sep. 30, 2012 Leasehold Improvements [Member] | Mar. 31, 2012 Leasehold Improvements [Member]
Accounting Estimates |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Allowance for estimated sales returns |  |  | $ 209,858 |  | $ 275,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Inventories and Advances on Inventory Purchases |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Inventories | 3,080,952 |  | 3,080,952 |  | 1,561,314 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Deposits on inventory purchases | 667,090 |  | 667,090 |  | 304,702 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Property, Plant and Equipment [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Estimated Useful Lives |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3 | 3 |  |  |  |
Estimated Useful Lives, minimum |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5 | 5 | 1 | 1
Estimated Useful Lives, maximum |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 7 | 7 | 3 | 3
Property, plant and equipment, gross | 216,306 |  | 216,306 |  | 212,679 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 67,751 | 64,724 | 85,945 | 85,345 | 62,610 | 62,610
Less: accumulated depreciation and amortization | (98,118) |  | (98,118) |  | (72,679) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Property, plant and equipment, net | 118,188 |  | 118,188 |  | 140,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Depreciation and amortization expense | 13,943 | 11,037 | 25,439 | 21,322 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Anti-dilutive securities | 31,959,314 | 30,396,814 | 30,396,814 | 24,789,002 |  |  |  | 1,055,000 | 1,250,000 | 1,250,000 | 1,250,000 | 30,904,314 | 22,163,064 | 29,341,814 | 22,163,064 |  | 1,242,188 |  | 1,242,188 |  | 133,750 |  | 133,750 |  |  |  |  |  |
Share-Based Payments |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of options vesting after 6 months |  |  | 50.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of options vesting after 12 months |  |  | 25.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Percent of options vesting after 18 months |  |  | 25.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Estimated forfeiture rate |  |  | 10.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Marketing and Advertising Costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Marketing, advertising and promotional costs | 31,046 | 11,729 | 54,018 | 15,716 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Business Acquisition, Equity Interests Issued or Issuable [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Debt instrument, face amount |  |  |  |  |  |  | 500,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest rate |  |  |  |  |  |  | 12.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Receivables |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Accounts receivables, net of allowances | 736,735 |  | 736,735 |  | 2,055,132 | 736,775 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Allowance for doubtful accounts | $ 6,000 |  | $ 6,000 |  | $ 75,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |

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- Definition The minimum useful life of long lived, physical assets used in the normal conduct of business and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. + References No definition available. + Details
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- Details
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- Definition The aggregate refunds recognized during an accounting period due to goods returned by customers (other than under warranty provisions). Returns are a deduction from gross revenue in arriving at net revenue. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Article 5 -Section 03 -Paragraph 1 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1(a)) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 + Details
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- Details
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