v2.4.0.6

Subsequent Events (Details) (USD $)	0 Months Ended			6 Months Ended				0 Months Ended
	Nov. 18, 2011	Oct. 28, 2011	Jun. 15, 2011	Sep. 30, 2012	Sep. 30, 2012 Warrant [Member]	Jun. 22, 2011 Warrant [Member]	Jun. 02, 2011 Warrant [Member]	Nov. 18, 2011 Common Stock [Member]	Oct. 28, 2011 Common Stock [Member]	Nov. 14, 2012 Seen On TV LLC [Member]	Nov. 14, 2012 November 2012 Offering Private Placement [Member]	Nov. 14, 2012 November 2012 Offering Private Placement [Member] Warrant [Member]	Nov. 14, 2012 November 2012 Offering Private Placement [Member] Common Stock [Member]	Nov. 14, 2012 12% Senior Secured Convertible Notes [Member] Warrant [Member]	Nov. 14, 2012 12% Senior Secured Convertible Notes [Member] Common Stock [Member]	Nov. 14, 2012 2012 Bridge Warrants [Member] Warrant [Member]	Nov. 14, 2012 2012 Bridge Warrants [Member] Common Stock [Member]	Aug. 09, 2012 EDiet Dot Com [Member]	Sep. 07, 2012 EDiet Dot Com [Member]
Subsequent Event [Line Items]
Number of shares issued for business acquisition																		19,077,252
Percent of securities acquired																		100.00%
Debt instrument, face amount										$ 1,500,000									$ 500,000
Interest rate																			12.00%
Units issued, quantity	6.9	243.1									61
Number of equity instruments within units												35,750	71,500
Exercise price of warrants		$ 1.0				$ 0.82	$ 3.15					$ 0.8		$ 0.8		$ 0.595
Units issued, per unit value		50,000									50,050
Units issued conversion quantity of shares								431,250	62,500
Proceeds from stock issuance, gross	$ 345,000	$ 12,155,000	$ 1,170,000	$ 12,500,000							$ 3,053,085
Stock issued during the period, shares									15,194,695	190,068		2,180,775	4,631,550	1,095,070	2,190,140
Warrants issuance			585,000
Period of time for exercising					5 years									3 years
Additional shares due to trigger																13,343,138	5,735,149

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