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<ACCESSION-NUMBER>0000943440-12-000209
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20120301
<ITEMS>5.02
<FILING-DATE>20120306
<DATE-OF-FILING-DATE-CHANGE>20120306
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>7812
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>0331
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>12669282
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>astv_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
<!doctype html public "-//IETF//DTD HTML//EN">
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<HEAD>
<TITLE>Current Report</TITLE>
<META NAME="author" CONTENT="BPearlman">
<META NAME="date" CONTENT="03/05/2012">
</HEAD>
<BODY style="margin-top:0;font-family:Times New Roman; font-size:10pt; color:#000000">
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px; font-family:Times New Roman Bold,Times New Roman; font-size:12pt" align=center><B>UNITED STATES<BR>
</B>SECURITIES AND EXCHANGE COMMISSION</P>
<P style="margin:0px; font-size:12pt" align=center><B>Washington, D.C. 20549</B></P>
<P style="margin:0px; font-size:12pt" align=center>&nbsp;</P>
<P style="margin:0px; font-family:Times New Roman Bold,Times New Roman; font-size:12pt" align=center><B>FORM 8-K</B></P>
<P style="margin:0px; font-size:12pt" align=center>&nbsp;</P>
<P style="margin:0px; font-family:Times New Roman Bold,Times New Roman; font-size:12pt" align=center><B>CURRENT REPORT PURSUANT<BR>
</B>TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934</P>
<P style="margin:0px; font-size:12pt" align=center>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:16px; font-size:12pt" align=center><B>Date of Report (Date of earliest event reported): March 1, 2012</B></P>
<P style="margin:0px; font-size:12pt" align=center>&nbsp;</P>
<P style="margin:0px; font-family:Times New Roman Bold,Times New Roman; font-size:12pt" align=center><B>AS SEEN ON TV, INC.</B></P>
<P style="margin-top:0px; margin-bottom:13.333px" align=center>(Exact name of registrant as specified in its charter)</P>
<P style="margin:0px; font-size:12pt" align=center>&nbsp;</P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=180 /><TD width=276 /><TD width=159.467 /></TR>
<TR><TD style="margin-top:0px" valign=bottom width=180><P style="margin:0px; font-size:12pt" align=center><B>Florida</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=276><P style="margin:0px; font-size:12pt" align=center><B>000-53539</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=159.467><P style="margin:0px; font-size:12pt" align=center><B>80-0149096</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=180><P style="margin:0px; padding-right:7.333px" align=center>(State or other jurisdiction of incorporation)</P>
</TD><TD style="margin-top:0px" valign=top width=276><P style="margin:0px; padding-right:7.333px" align=center>(Commission File Number)</P>
</TD><TD style="margin-top:0px" valign=top width=159.467><P style="margin:0px; padding-right:7.333px" align=center>(IRS Employer Identification No.)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=180><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=276><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=159.467><P style="margin:0px; padding-right:7.333px; font-size:12pt" align=center>&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=180><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=276><P style="margin:0px; padding-right:7.333px; font-size:12pt" align=center>&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=159.467><P style="margin:0px; padding-right:7.333px; font-size:12pt" align=center>&nbsp;</P>
</TD></TR>
</TABLE>
<P style="margin:0px; font-size:12pt" align=center>&nbsp;&nbsp;</P>
<P style="margin:0px; font-size:12pt" align=center><B>14044 Icot Boulevard</B></P>
<P style="margin:0px; font-size:12pt" align=center><B>Clearwater, Florida 33768</B></P>
<P style="margin-top:0px; margin-bottom:13.333px" align=center>(Address of principal executive offices) (Zip Code)</P>
<P style="margin:0px; font-size:12pt" align=center>727.288.2738</P>
<P style="margin-top:0px; margin-bottom:13.333px" align=center>Registrant&#146;s telephone number, including area code</P>
<P style="margin-top:7.333px; margin-bottom:7.333px; font-size:12pt">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>
<P style=margin-top:7.333px;margin-bottom:-1pt;font-size:1pt /><P style="margin-top:0px; margin-bottom:-2px; width:24px; font-family:Wingdings; font-size:12pt; float:left">&#168;</P>
<P style="margin-top:0px; margin-bottom:7.333px; text-indent:-2px; font-size:12pt">Written communications pursuant to Rule&nbsp;425 under the Securities Act (17 CFR 230.425)</P>
<P style=margin-top:7.333px;margin-bottom:-1pt;font-size:1pt /><P style="margin-top:0px; margin-bottom:-2px; width:24px; font-family:Wingdings; font-size:12pt; clear:left; float:left">&#168;</P>
<P style="margin-top:0px; margin-bottom:7.333px; text-indent:-2px; font-size:12pt">Soliciting material pursuant to Rule&nbsp;14a-12 under the Exchange Act (17 CFR 240.14a-12(b))</P>
<P style=margin-top:7.333px;margin-bottom:-1pt;font-size:1pt /><P style="margin-top:0px; margin-bottom:-2px; width:24px; font-family:Wingdings; font-size:12pt; clear:left; float:left">&#168;</P>
<P style="margin-top:0px; margin-bottom:7.333px; text-indent:-2px; font-size:12pt">Pre-commencement communications pursuant to Rule&nbsp;14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
<P style=margin-top:7.333px;margin-bottom:-1pt;font-size:1pt /><P style="margin-top:0px; margin-bottom:-2px; width:24px; font-family:Wingdings; font-size:12pt; clear:left; float:left">&#168;</P>
<P style="margin-top:0px; margin-bottom:7.333px; text-indent:-2px; font-size:12pt">Pre-commencement communications pursuant to Rule&nbsp;13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
<A NAME="part_1_2_1"></A><A NAME="item_1_38_1"></A><P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:1.333px solid #000000; clear:left">&nbsp;&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:4px solid #000000">&nbsp;</P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px; font-size:7.5pt" align=center><B>&nbsp;</B></P>
<P style="margin:0px" align=center><BR>
<BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin:0px; page-break-before:always" align=center><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; width:96px; font-size:12pt; float:left"><B>Item 5.02 </B></P>
<P style="margin:0px; text-indent:-2px; font-size:12pt" align=justify><B>Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. </B></P>
<P style="margin:0px; font-size:12pt; clear:left" align=justify>&nbsp;&nbsp;&nbsp;&nbsp;</P>
<P style="margin:0px; font-size:12pt" align=justify>On March 1, 2012, Jeffrey Schwartz, a member of the Company<font style='font-family:Arial Unicode MS,Times New Roman'>&#8217;</font>s Board of Directors, advised the Company that he was resigning from the board of directors, effectively immediately.</P>
<A NAME="part_1_2_2"></A><A NAME="item_1_47_1"></A><A NAME="part_1_2_3"></A><P style="margin:0px" align=justify><BR></P>
<P style="margin:0px" align=center><BR>
<BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin:0px; font-size:12pt; page-break-before:always" align=center><B>Signatures</B></P>
<P style="margin:0px; font-size:12pt" align=justify>&nbsp;</P>
<P style="margin:0px; font-size:12pt" align=justify>Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.</P>
<P style="margin:0px; font-size:12pt" align=justify>&nbsp;</P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 width=100%><TR height=0 style="font-size:0"><TD /><TD width=39.933 /><TD width=199.933 /><TD width=71.267 /></TR>
<TR><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=239.867 colspan=2><P style="margin:0px; font-size:12pt">AS SEEN ON TV, INC.</P>
</TD><TD style="margin-top:0px" valign=top width=71.267><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top><P style="margin:0px; font-size:12pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=39.933><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=199.933><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=71.267><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=39.933><P style="margin:0px; font-size:12pt">By:</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=199.933><P style="margin:0px; font-size:12pt"><U>/</U>s/ Steve Rogai</P>
</TD><TD style="margin-top:0px" valign=top width=71.267><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=39.933><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=199.933><P style="margin:0px; font-size:12pt">Steve Rogai</P>
</TD><TD style="margin-top:0px" valign=top width=71.267><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=39.933><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=199.933><P style="margin:0px; font-size:12pt">Chief Executive Officer </P>
</TD><TD style="margin-top:0px" valign=top width=71.267><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
</TABLE>
<P style="margin:0px" align=justify><BR></P>
<P style="margin:0px; font-size:12pt" align=justify>Date: March 2, 2012</P>
<P style="margin:0px; font-size:8pt">&nbsp;<A NAME="doc_1_2"></A><A NAME="ex161"></A></P>
<P style="margin:0px"><BR></P>
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