<SEC-DOCUMENT>9999999995-12-001228.txt : 20120430
<SEC-HEADER>9999999995-12-001228.hdr.sgml : 20120430
<ACCEPTANCE-DATETIME>20120430001521
ACCESSION NUMBER:		9999999995-12-001228
CONFORMED SUBMISSION TYPE:	EFFECT
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20120427
DATE AS OF CHANGE:		20120430
EFFECTIVENESS DATE:		20120427

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			As Seen On TV, Inc.
		CENTRAL INDEX KEY:			0001432967
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-MOTION PICTURE & VIDEO TAPE PRODUCTION [7812]
		IRS NUMBER:				800149096
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			0331

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-170778
		FILM NUMBER:		12791874

	BUSINESS ADDRESS:	
		STREET 1:		14044 ICOT BLVD.
		CITY:			CLEARWATER
		STATE:			FL
		ZIP:			33760
		BUSINESS PHONE:		727-288-2738

	MAIL ADDRESS:	
		STREET 1:		14044 ICOT BLVD.
		CITY:			CLEARWATER
		STATE:			FL
		ZIP:			33760

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	H & H Imports, Inc.
		DATE OF NAME CHANGE:	20080421
</SEC-HEADER>
<DOCUMENT>
<TYPE>EFFECT
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
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<edgarSubmission>

    <schemaVersion>X0101</schemaVersion>

    <submissionType>EFFECT</submissionType>

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    <testOrLive>LIVE</testOrLive>

    <effectiveData>
        <finalEffectivenessDispDate>2012-04-27</finalEffectivenessDispDate>
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        <form>S-1</form>
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            <cik>0001432967</cik>
            <entityName>As Seen On TV, Inc.</entityName>
            <fileNumber>333-170778</fileNumber>
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