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<ACCESSION-NUMBER>0000943440-12-001238
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20121128
<ITEMS>1.01
<ITEMS>3.02
<ITEMS>9.01
<FILING-DATE>20121204
<DATE-OF-FILING-DATE-CHANGE>20121204
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>7812
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>0331
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>121241462
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<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
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<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
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<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>astv_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
<!doctype html public "-//IETF//DTD HTML//EN">
<HTML>
<HEAD>
<TITLE>Current Report</TITLE>
<META NAME="author" CONTENT="BP">
<META NAME="date" CONTENT="07/05/2012">
</HEAD>
<BODY style="margin-top:0;font-family:Times New Roman; font-size:10pt; color:#000000">
<P style="margin:0px" align=center><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; font-size:12pt" align=center><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B></P>
<P style="margin:0px; font-size:12pt" align=center><B>Washington, D.C. 20549</B></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin-top:21.333px; margin-bottom:0px; font-size:16pt" align=center><B>FORM 8-K</B></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin-top:17.8px; margin-bottom:6.667px" align=center><B>CURRENT REPORT</B></P>
<P style="margin:0px" align=center><B>Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934</B></P>
<P style="margin-top:17.8px; margin-bottom:0px" align=center>Date of Report (Date of earliest event reported):<B> &nbsp;November 28, 2012</B></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin-top:14.2px; margin-bottom:0px; font-family:Times New Roman Bold,Times New Roman; font-size:18pt" align=center><B>AS SEEN ON TV, INC.</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>(Exact name of registrant as specified in its charter)</I></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin:3.533px" align=center><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=176 /><TD width=48 /><TD width=176 /><TD width=48 /><TD width=176 /></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=176><P style="margin:0px" align=center><B>Florida</B></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px" align=center><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=176><P style="margin:0px" align=center><B>000-53539</B></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px" align=center><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=176><P style="margin:0px" align=center><B>80-149096</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=176><P style="margin:0px; font-size:8pt" align=center><I>(State or other jurisdiction<BR>
of incorporation)</I></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px; padding:0px; font-size:8pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=176><P style="margin:0px; font-size:8pt" align=center><I>(Commission<BR>
File Number)</I></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px; padding:0px; font-size:8pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=176><P style="margin:0px; font-size:8pt" align=center><I>(I.R.S. Employer<BR>
Identification No.)</I></P>
</TD></TR>
</TABLE>
<P style="margin-top:13.333px; margin-bottom:0px" align=center><B>14044 Icot Blvd., Clearwater, Florida 33760</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>(Address of principal executive offices) (Zip Code)</I></P>
<P style="margin-top:10.667px; margin-bottom:0px" align=center><B>727-288-2738</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>Registrant&#146;s telephone number, including area code</I></P>
<P style="margin-top:17.8px; margin-bottom:0px" align=center><B>________________________________________</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>(Former name or former address, if changed since last report)</I></P>
<P style="margin-top:8.867px; margin-bottom:0px">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (<U>see</U> General Instruction A.2. below):</P>
<P style="margin:0px"><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0><TR height=0 style="font-size:0"><TD width=15.733 /><TD width=608.6 /></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
</TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:1.333px solid #000000">&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:4px solid #000000">&nbsp;</P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR>
<BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin:0px; page-break-before:always"><BR></P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 1.01</B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px"><B>Entry Into a Material Definitive Agreement</B></P>
<P style="margin:0px; clear:left"><BR></P>
<P style="margin:0px; text-indent:48px" align=justify>On November 28, 2012, As Seen On TV, Inc. (the &#147;Registrant&#148;) entered into a Binding Memorandum of Terms Agreement (the &#147;Agreement&#148;) with Eight Entertainment, LLC (&#147;Eight Entertainment&#148;) and Primary Wave Talent Management, LLC (&#147;Primary Wave&#148;). Pursuant to the Agreement, Eight Entertainment and Primary Wave have granted Registrant and eDiets.com, Inc. (&#147;eDiets&#148;) a license (&#147;License&#148;) to use CeeLo Green&#146;s name and likeness in connection with his endorsement of eDiets personalized weight-loss-oriented meal delivery products (&#147;Products&#148;) and services. The term of the Agreement is for a period of two years. </P>
<P style="margin:0px"><BR></P>
<P style="margin:0px; text-indent:48px" align=justify>During the term of the Agreement, CeeLo Green has agreed to appear for and participate in the filming and production of video footage and photography and to make personal appearances and utilize social media (the &#147;Services&#148;) to endorse, promote and sell eDiets Products and Services.</P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin:0px; text-indent:48px" align=justify>In consideration for granting the License and performing the Services, Registrant has agreed to compensate Eight Entertainment and Primary Wave with a package consisting of cash, a royalty and warrants.</P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 3.02</B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px"><B>Unregistered Sales of Equity Securities</B></P>
<P style="margin:0px; clear:left" align=justify><BR></P>
<P style="margin:0px; text-indent:48px" align=justify>See Item 1.01 of this Current Report on Form 8-K, which item is incorporated by reference, in connection with the agreement and the securities issued in connection therewith. The consideration includes the issuance of warrants to purchase 6,500,000 shares of the Registrant&#146;s common stock, subject to achieving certain milestones, at exercise prices from $.01 to $2.00 per share. The securities issued above were issued under the exemption from registration provided by Section 4(a)(2) of the Securities Act of 1933, as amended. The securities contain a legend restricting transferability absent registration or applicable exemption.</P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 9.01</B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px" align=justify><B>Financial Statements and Exhibits.</B></P>
<P style="margin:0px; clear:left" align=justify><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; text-indent:48px; width:96px; float:left">(d)</P>
<P style="margin:0px; text-indent:-2px" align=justify>Exhibits.</P>
<P style="margin:0px; clear:left" align=justify><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 width=100%><TR height=0 style="font-size:0"><TD width=92.933 /><TD width=29.733 /><TD /></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=92.933><P style="margin:0px" align=center><B>Exhibit&nbsp;No.</B></P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top><P style="margin:0px"><B>Description</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=92.933><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=92.933><P style="margin:0px; text-indent:26.667px">10.1</P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px">Binding Memorandum of Terms Agreement*</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=92.933><P style="margin:0px"><BR></P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
</TABLE>
<P style="margin:0px">* &nbsp;To be filed by amendment</P>
<P style="margin:12.2px" align=center><BR>
<BR></P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin:0px; page-break-before:always"><BR></P>
<P style="margin:0px"><BR></P>
<P style="margin-top:11.133px; margin-bottom:11.133px" align=center><B>SIGNATURES</B></P>
<P style="margin-top:0px; margin-bottom:11.133px; text-indent:48px" align=justify>Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=333.333 /><TD width=48.267 /><TD width=245.133 /></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=293.4 colspan=2><P style="margin:0px"><B>As Seen On TV, Inc.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=245.133><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px">By:</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=245.133><P style="margin:0px">/s/ S<FONT style="font-size:6pt">TEVE</FONT> R<FONT style="font-size:6pt">OGAI</FONT></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px">Name:</P>
</TD><TD style="margin-top:0px" valign=top width=245.133><P style="margin:0px">Steve Rogai</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px">Title:</P>
</TD><TD style="margin-top:0px" valign=top width=245.133><P style="margin:0px">Chief Executive Officer and President</P>
</TD></TR>
</TABLE>
<P style="margin:0px">Dated: December 4, 2012</P>
<P style="margin:0px"><BR>
<BR></P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR></P>
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