<SUBMISSION>
<ACCESSION-NUMBER>0000943440-12-001259
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20121212
<ITEMS>1.02
<ITEMS>9.01
<FILING-DATE>20121213
<DATE-OF-FILING-DATE-CHANGE>20121213
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>7812
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>0331
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>121261621
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>astv_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
<!doctype html public "-//IETF//DTD HTML//EN">
<HTML>
<HEAD>
<TITLE>Current Report</TITLE>
<META NAME="author" CONTENT="BP">
<META NAME="date" CONTENT="07/05/2012">
</HEAD>
<BODY style="margin-top:0;font-family:Times New Roman; font-size:10pt; color:#000000">
<P style="margin:0px" align=center><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; font-size:12pt" align=center><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B></P>
<P style="margin:0px; font-size:12pt" align=center><B>Washington, D.C. 20549</B></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin-top:21.333px; margin-bottom:0px; font-size:16pt" align=center><B>FORM 8-K</B></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin-top:17.8px; margin-bottom:6.667px" align=center><B>CURRENT REPORT</B></P>
<P style="margin:0px" align=center><B>Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934</B></P>
<P style="margin-top:17.8px; margin-bottom:0px" align=center>Date of Report (Date of earliest event reported):<B> &nbsp;December 12, 2012</B></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin-top:14.2px; margin-bottom:0px; font-family:Times New Roman Bold,Times New Roman; font-size:18pt" align=center><B>AS SEEN ON TV, INC.</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>(Exact name of registrant as specified in its charter)</I></P>
<P style="margin-top:3.533px; margin-bottom:3.533px; font-size:10.5pt" align=center><B><SUP>______________</SUP></B></P>
<P style="margin:3.533px" align=center><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=176 /><TD width=48 /><TD width=176 /><TD width=48 /><TD width=176 /></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=176><P style="margin:0px" align=center><B>Florida</B></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px" align=center><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=176><P style="margin:0px" align=center><B>000-53539</B></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px" align=center><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=176><P style="margin:0px" align=center><B>80-149096</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=176><P style="margin:0px; font-size:8pt" align=center><I>(State or other jurisdiction<BR>
of incorporation)</I></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px; padding:0px; font-size:8pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=176><P style="margin:0px; font-size:8pt" align=center><I>(Commission<BR>
File Number)</I></P>
</TD><TD style="margin-top:0px" valign=top width=48><P style="margin:0px; padding:0px; font-size:8pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=176><P style="margin:0px; font-size:8pt" align=center><I>(I.R.S. Employer<BR>
Identification No.)</I></P>
</TD></TR>
</TABLE>
<P style="margin-top:13.333px; margin-bottom:0px" align=center><B>14044 Icot Blvd., Clearwater, Florida 33760</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>(Address of principal executive offices) (Zip Code)</I></P>
<P style="margin-top:10.667px; margin-bottom:0px" align=center><B>727-288-2738</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>Registrant&#146;s telephone number, including area code</I></P>
<P style="margin-top:17.8px; margin-bottom:0px" align=center><B>________________________________________</B></P>
<P style="margin:0px; font-size:8pt" align=center><I>(Former name or former address, if changed since last report)</I></P>
<P style="margin-top:8.867px; margin-bottom:0px">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (<U>see</U> General Instruction A.2. below):</P>
<P style="margin:0px"><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0><TR height=0 style="font-size:0"><TD width=15.733 /><TD width=608.6 /></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=15.733><P style="margin:0px; font-family:Wingdings">&#168;</P>
</TD><TD style="margin-top:0px" valign=top width=608.6><P style="margin:0px">&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
</TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:1.333px solid #000000">&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:4px solid #000000">&nbsp;</P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR>
<BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin:0px; page-break-before:always"><BR></P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 1.02</B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px"><B>Termination of a Material Definitive Agreement.</B></P>
<P style="margin:0px; clear:left"><BR></P>
<P style="margin:0px; text-indent:48px" align=justify>Effective December 12, 2012, As Seen On TV, Inc. terminated its independent contractor agreement by and between its wholly owned subsidiary, TV Goods, Inc., and Stratcon Partners, LLC dated December 6, 2011, in accordance with the provisions therein.</P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 9.01</B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px" align=justify><B>Financial Statements and Exhibits.</B></P>
<P style="margin:0px; clear:left" align=justify><BR></P>
<P style="margin-top:0px; margin-bottom:-2px; text-indent:48px; width:96px; float:left">(d)</P>
<P style="margin:0px; text-indent:-2px" align=justify>Exhibits.</P>
<P style="margin:0px; clear:left" align=justify><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 width=100%><TR height=0 style="font-size:0"><TD width=92.933 /><TD width=29.733 /><TD /></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=92.933><P style="margin:0px" align=center><B>Exhibit&nbsp;No.</B></P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top><P style="margin:0px"><B>Description</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=92.933><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=92.933><P style="margin:0px; text-indent:26.667px">10.1</P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px">Stratcon Partners, LLC Agreement (previously filed on Form 8-K dated December 6, 2011)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=92.933><P style="margin:0px"><BR></P>
</TD><TD style="margin-top:0px" valign=top width=29.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<P style="margin:12.2px" align=center><BR>
<BR></P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin:0px; page-break-before:always"><BR></P>
<P style="margin:0px"><BR></P>
<P style="margin-top:11.133px; margin-bottom:11.133px" align=center><B>SIGNATURES</B></P>
<P style="margin-top:0px; margin-bottom:11.133px; text-indent:48px" align=justify>Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=333.333 /><TD width=48.267 /><TD width=245.133 /></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=293.4 colspan=2><P style="margin:0px"><B>As Seen On TV, Inc.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=245.133><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px">By:</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=245.133><P style="margin:0px">/s/ S<FONT style="font-size:6pt">TEVEN</FONT> R<FONT style="font-size:6pt">OGAI</FONT></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px">Name:</P>
</TD><TD style="margin-top:0px" valign=top width=245.133><P style="margin:0px">Steven Rogai</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=333.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=48.267><P style="margin:0px">Title:</P>
</TD><TD style="margin-top:0px" valign=top width=245.133><P style="margin:0px">Chief Executive Officer and President</P>
</TD></TR>
</TABLE>
<P style="margin:0px">Dated: December 12, 2012</P>
<P style="margin:0px"><BR>
<BR></P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR></P>
</BODY>
<!-- EDGAR Validation Code: 1A41830A -->
</HTML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
