v2.4.0.6

Subsequent Events (Details) (USD $) | 0 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended |  |  | 0 Months Ended |
--- | --- | --- | --- | --- | --- | --- | --- | ---
Nov. 18, 2011 | Oct. 28, 2011 | Jun. 15, 2011 | Sep. 30, 2012 | Mar. 31, 2012 | Mar. 31, 2011 | Sep. 30, 2012 Warrant [Member] | Jun. 22, 2011 Warrant [Member] | Jun. 02, 2011 Warrant [Member] | Nov. 18, 2011 Common Stock [Member] | Oct. 28, 2011 Common Stock [Member] | Nov. 14, 2012 Seen On TV LLC [Member] | Nov. 14, 2012 November 2012 Offering Private Placement [Member] | Nov. 14, 2012 November 2012 Offering Private Placement [Member] Warrant [Member] | Nov. 14, 2012 November 2012 Offering Private Placement [Member] Common Stock [Member] | Nov. 14, 2012 12% Senior Secured Convertible Notes [Member] Warrant [Member] | Nov. 14, 2012 12% Senior Secured Convertible Notes [Member] Common Stock [Member] | Nov. 14, 2012 2012 Bridge Warrants [Member] Warrant [Member] | Nov. 14, 2012 2012 Bridge Warrants [Member] Common Stock [Member] | Aug. 09, 2012 EDiet Dot Com [Member] | Sep. 07, 2012 EDiet Dot Com [Member]
Subsequent Event [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of shares issued for business acquisition |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 19,077,252 |
Percent of securities acquired |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 100.00% |
Debt instrument, face amount |  |  |  |  |  |  |  |  |  |  |  | $ 1,500,000 |  |  |  |  |  |  |  |  | $ 500,000
Interest rate |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 12.00%
Units issued, quantity | 6.9 | 243.1 |  |  |  |  |  |  |  |  |  |  | 61 |  |  |  |  |  |  |  |
Number of equity instruments within units |  |  |  |  |  |  |  |  |  |  |  |  |  | 35,750 | 71,500 |  |  |  |  |  |
Exercise price of warrants |  | 1.0 |  |  |  |  |  | 0.82 | 3.15 |  |  |  |  | 0.8 |  | 0.8 |  | 0.595 |  |  |
Units issued, per unit value |  | 50,000 |  |  |  |  |  |  |  |  |  |  | 50,050 |  |  |  |  |  |  |  |
Units issued conversion quantity of shares |  |  |  |  |  |  |  |  |  | 431,250 | 62,500 |  |  |  |  |  |  |  |  |  |
Proceeds from stock issuance, gross | $ 345,000 | $ 12,155,000 | $ 1,170,000 | $ 12,500,000 |  |  |  |  |  |  |  |  | $ 3,053,085 |  |  |  |  |  |  |  |
Stock issued during the period, shares |  |  |  |  | 914,100 | 4,085,563 |  |  |  |  | 15,194,695 | 190,068 |  | 2,180,775 | 4,631,550 | 1,095,070 | 2,190,140 |  |  |  |
Warrants issuance |  |  | 585,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Period of time for exercising |  |  |  |  |  |  | 5 years |  |  |  |  |  |  |  |  | 3 years |  |  |  |  |
Additional shares due to trigger |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 13,343,138 | 5,735,149 |  |

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- Definition Number of shares of equity interests issued or issuable to acquire entity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 141 -Paragraph 51 -Subparagraph d -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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