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Summary of Significant Accounting Policies (Details) (USD $)
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3 Months Ended | 6 Months Ended | 12 Months Ended | 3 Months Ended | 6 Months Ended | 3 Months Ended | 6 Months Ended | 3 Months Ended | 6 Months Ended | 3 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 12 Months Ended | ||||||||||||||
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Sep. 30, 2012
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Sep. 30, 2011
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Sep. 30, 2012
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Sep. 30, 2011
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Mar. 31, 2012
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Mar. 31, 2011
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Sep. 30, 2012
Accounts Receivable [Member]
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Sep. 07, 2012
eDiet.com [Member]
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Sep. 30, 2012
Stock Options [Member]
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Sep. 30, 2011
Stock Options [Member]
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Sep. 30, 2012
Stock Options [Member]
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Sep. 30, 2011
Stock Options [Member]
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Sep. 30, 2012
Warrant [Member]
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Sep. 30, 2011
Warrant [Member]
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Sep. 30, 2012
Warrant [Member]
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Sep. 30, 2011
Warrant [Member]
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Sep. 30, 2012
Convertible Notes [Member]
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Sep. 30, 2011
Convertible Notes [Member]
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Sep. 30, 2012
Convertible Notes [Member]
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Sep. 30, 2011
Convertible Notes [Member]
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Sep. 30, 2012
Related Party Convertible Note [Member]
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Sep. 30, 2011
Related Party Convertible Note [Member]
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Sep. 30, 2012
Related Party Convertible Note [Member]
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Sep. 30, 2011
Related Party Convertible Note [Member]
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Sep. 30, 2012
Computer Equipment [Member]
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Mar. 31, 2012
Computer Equipment [Member]
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Sep. 30, 2012
Office Equipment [Member]
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Mar. 31, 2012
Office Equipment [Member]
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Sep. 30, 2012
Leasehold Improvements [Member]
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Mar. 31, 2012
Leasehold Improvements [Member]
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| Accounting Estimates | ||||||||||||||||||||||||||||||
| Allowance for estimated sales returns | $ 209,858 | $ 275,000 | ||||||||||||||||||||||||||||
| Inventories and Advances on Inventory Purchases | ||||||||||||||||||||||||||||||
| Inventories | 3,080,952 | 3,080,952 | 1,561,314 | 1,107 | ||||||||||||||||||||||||||
| Deposits on inventory purchases | 667,090 | 667,090 | 304,702 | |||||||||||||||||||||||||||
| Property, Plant and Equipment [Line Items] | ||||||||||||||||||||||||||||||
| Estimated Useful Lives | 3 | 3 | ||||||||||||||||||||||||||||
| Estimated Useful Lives, minimum | 5 | 5 | 1 | 1 | ||||||||||||||||||||||||||
| Estimated Useful Lives, maximum | 7 | 7 | 3 | 3 | ||||||||||||||||||||||||||
| Property, plant and equipment, gross | 216,306 | 216,306 | 212,679 | 67,751 | 64,724 | 85,945 | 85,345 | 62,610 | 62,610 | |||||||||||||||||||||
| Less: accumulated depreciation and amortization | (98,118) | (98,118) | (72,679) | |||||||||||||||||||||||||||
| Property, plant and equipment, net | 118,188 | 118,188 | 140,000 | 92,732 | ||||||||||||||||||||||||||
| Depreciation and amortization expense | 13,943 | 11,037 | 25,439 | 21,322 | ||||||||||||||||||||||||||
| Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] | ||||||||||||||||||||||||||||||
| Anti-dilutive securities | 31,959,314 | 30,396,814 | 30,396,814 | 24,789,002 | 1,055,000 | 1,250,000 | 1,250,000 | 1,250,000 | 30,904,314 | 22,163,064 | 29,341,814 | 22,163,064 | 1,242,188 | 1,242,188 | 133,750 | 133,750 | ||||||||||||||
| Share-Based Payments | ||||||||||||||||||||||||||||||
| Percent of options vesting after 6 months | 50.00% | |||||||||||||||||||||||||||||
| Percent of options vesting after 12 months | 25.00% | |||||||||||||||||||||||||||||
| Percent of options vesting after 18 months | 25.00% | |||||||||||||||||||||||||||||
| Estimated forfeiture rate | 10.00% | |||||||||||||||||||||||||||||
| Marketing and Advertising Costs | ||||||||||||||||||||||||||||||
| Marketing, advertising and promotional costs | 31,046 | 11,729 | 54,018 | 15,716 | ||||||||||||||||||||||||||
| Business Acquisition, Equity Interests Issued or Issuable [Line Items] | ||||||||||||||||||||||||||||||
| Debt instrument, face amount | 500,000 | |||||||||||||||||||||||||||||
| Interest rate | 12.00% | |||||||||||||||||||||||||||||
| Receivables | ||||||||||||||||||||||||||||||
| Accounts receivables, net of allowances | 736,735 | 736,735 | 2,055,132 | 736,775 | ||||||||||||||||||||||||||
| Allowance for doubtful accounts | $ 6,000 | $ 6,000 | $ 75,000 | |||||||||||||||||||||||||||