Prepaid expenses and other current assets (Details) (USD $)	Sep. 30, 2012	Mar. 31, 2012	Mar. 31, 2011
Prepaid expenses and other current assets [Abstract]
Prepaid production costs	$ 353,527	$ 93,100
Prepaid royalties	65,000	20,000
Prepaid license fees	33,866	37,549
Prepaid insurance	84,497	45,385
Prepaid investor relations fees		45,000
Prepaid media expenses	28,658
Prepaid expenses - other	37,892	21,129
Prepaid expenses and other current assets	$ 603,440	$ 262,163	$ 46,370

The total of the amounts paid in advance for capitalized costs that will be expensed with the passage of time or the occurrence of a triggering event, and will be charged against earnings within one year or the normal operating cycle, if longer, and the aggregate carrying amount of current assets, as of the balance sheet date, not separately presented elsewhere in the balance sheet. Current assets are expected to be realized or consumed within one year (or the normal operating cycle, if longer).

+ References+ Details

Carrying amount as of the balance sheet date of unamortized costs of insurance coverage, which will be charged against earnings ratably over the period in which contractually agreed upon coverage's will be in effect; such periods expire within one year or the normal operating cycle, if longer.

+ References+ Details

- Definition

Carrying amount as of the balance sheet date of amounts paid for royalties in advance of when the expense is to be recognized, which will occur within one year or in the normal operating cycle, if longer.

+ References+ Details