v2.4.0.6
Subsequent Events (Details) (USD $)
0 Months Ended 6 Months Ended 12 Months Ended 6 Months Ended 0 Months Ended
Nov. 18, 2011
Oct. 28, 2011
Jun. 15, 2011
Sep. 30, 2012
Mar. 31, 2012
Mar. 31, 2011
Sep. 30, 2012
Warrant [Member]
Jun. 22, 2011
Warrant [Member]
Jun. 02, 2011
Warrant [Member]
Nov. 18, 2011
Common Stock [Member]
Oct. 28, 2011
Common Stock [Member]
Nov. 14, 2012
Seen On TV LLC [Member]
Nov. 14, 2012
November 2012 Offering Private Placement [Member]
Nov. 14, 2012
November 2012 Offering Private Placement [Member]
Warrant [Member]
Nov. 14, 2012
November 2012 Offering Private Placement [Member]
Common Stock [Member]
Nov. 14, 2012
12% Senior Secured Convertible Notes [Member]
Warrant [Member]
Nov. 14, 2012
12% Senior Secured Convertible Notes [Member]
Common Stock [Member]
Nov. 14, 2012
2012 Bridge Warrants [Member]
Warrant [Member]
Nov. 14, 2012
2012 Bridge Warrants [Member]
Common Stock [Member]
Aug. 09, 2012
EDiet Dot Com [Member]
Sep. 07, 2012
EDiet Dot Com [Member]
Subsequent Event [Line Items]                                          
Number of shares issued for business acquisition                                       19,077,252  
Percent of securities acquired                                       100.00%  
Debt instrument, face amount                       $ 1,500,000                 $ 500,000
Interest rate                                         12.00%
Units issued, quantity 6.9 243.1                     61                
Number of equity instruments within units                           35,750 71,500            
Exercise price of warrants   1.0           0.82 3.15         0.8   0.8   0.595      
Units issued, per unit value   50,000                     50,050                
Units issued conversion quantity of shares                   431,250 62,500                    
Proceeds from stock issuance, gross $ 345,000 $ 12,155,000 $ 1,170,000 $ 12,500,000                 $ 3,053,085                
Stock issued during the period, shares         914,100 4,085,563         15,194,695 190,068   2,180,775 4,631,550 1,095,070 2,190,140        
Warrants issuance     585,000                                    
Period of time for exercising             5 years                 3 years          
Additional shares due to trigger                                   13,343,138 5,735,149