|
Subsequent Events (Details) (USD $)
|
0 Months Ended | 6 Months Ended | 12 Months Ended | 6 Months Ended | 0 Months Ended | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Nov. 18, 2011
|
Oct. 28, 2011
|
Jun. 15, 2011
|
Sep. 30, 2012
|
Mar. 31, 2012
|
Mar. 31, 2011
|
Sep. 30, 2012
Warrant [Member]
|
Jun. 22, 2011
Warrant [Member]
|
Jun. 02, 2011
Warrant [Member]
|
Nov. 18, 2011
Common Stock [Member]
|
Oct. 28, 2011
Common Stock [Member]
|
Nov. 14, 2012
Seen On TV LLC [Member]
|
Nov. 14, 2012
November 2012 Offering Private Placement [Member]
|
Nov. 14, 2012
November 2012 Offering Private Placement [Member]
Warrant [Member]
|
Nov. 14, 2012
November 2012 Offering Private Placement [Member]
Common Stock [Member]
|
Nov. 14, 2012
12% Senior Secured Convertible Notes [Member]
Warrant [Member]
|
Nov. 14, 2012
12% Senior Secured Convertible Notes [Member]
Common Stock [Member]
|
Nov. 14, 2012
2012 Bridge Warrants [Member]
Warrant [Member]
|
Nov. 14, 2012
2012 Bridge Warrants [Member]
Common Stock [Member]
|
Aug. 09, 2012
EDiet Dot Com [Member]
|
Sep. 07, 2012
EDiet Dot Com [Member]
|
|
| Subsequent Event [Line Items] | |||||||||||||||||||||
| Number of shares issued for business acquisition | 19,077,252 | ||||||||||||||||||||
| Percent of securities acquired | 100.00% | ||||||||||||||||||||
| Debt instrument, face amount | $ 1,500,000 | $ 500,000 | |||||||||||||||||||
| Interest rate | 12.00% | ||||||||||||||||||||
| Units issued, quantity | 6.9 | 243.1 | 61 | ||||||||||||||||||
| Number of equity instruments within units | 35,750 | 71,500 | |||||||||||||||||||
| Exercise price of warrants | 1.0 | 0.82 | 3.15 | 0.8 | 0.8 | 0.595 | |||||||||||||||
| Units issued, per unit value | 50,000 | 50,050 | |||||||||||||||||||
| Units issued conversion quantity of shares | 431,250 | 62,500 | |||||||||||||||||||
| Proceeds from stock issuance, gross | $ 345,000 | $ 12,155,000 | $ 1,170,000 | $ 12,500,000 | $ 3,053,085 | ||||||||||||||||
| Stock issued during the period, shares | 914,100 | 4,085,563 | 15,194,695 | 190,068 | 2,180,775 | 4,631,550 | 1,095,070 | 2,190,140 | |||||||||||||
| Warrants issuance | 585,000 | ||||||||||||||||||||
| Period of time for exercising | 5 years | 3 years | |||||||||||||||||||
| Additional shares due to trigger | 13,343,138 | 5,735,149 | |||||||||||||||||||