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Business Combinations (Narrative) (Details) (USD $) | 3 Months Ended | 6 Months Ended |  | 0 Months Ended | 3 Months Ended | 6 Months Ended |  | 1 Months Ended |  | 1 Months Ended
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Jun. 30, 2014 | Jun. 30, 2013 | Jun. 30, 2014 | Jun. 30, 2013 | Dec. 31, 2013 | Apr. 02, 2014 As Seen On TV, Inc. [Member] | Jun. 30, 2014 As Seen On TV, Inc. [Member] | Jun. 30, 2014 As Seen On TV, Inc. [Member] | Apr. 02, 2014 As Seen On TV, Inc. [Member] Customer Relationships [Member] | Apr. 02, 2014 As Seen On TV, Inc. [Member] Internet Domain Names [Member] | Apr. 02, 2014 As Seen On TV, Inc. [Member] Trade Names [Member] | Mar. 06, 2014 Ronco [Member] | Mar. 06, 2014 Ronco [Member] Trademarks [Member] | Mar. 06, 2014 Ronco [Member] Patents [Member]
Business Combination, Description [Abstract] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Number of shares issued for business acquisition |  |  |  |  |  | 452,960,490 |  |  |  |  |  |  |  |  |
Percent of equity acquired |  |  |  |  |  | 85.20% |  |  |  |  |  |  |  |  |
Ownership interest, fully diluted |  |  |  |  |  | 75.00% |  |  |  |  |  |  |  |  |
Share price on date of acquisition |  |  |  |  |  | $ 0.09 |  |  |  |  |  |  |  |  |
Intangible assets |  |  |  |  |  | $ 7,950,000 |  |  |  |  |  |  | $ 3,700,000 |  |
Finite-lived intangible assets acquired |  |  |  |  |  | 3,150,000 |  |  |  | 1,200,000 | 1,100,000 | 850,000 |  | 1,700,000 | 2,000,000
Estimated life |  |  |  |  |  | 5 years |  |  |  |  |  |  |  |  | 9 years
URL acquired |  |  |  |  |  | 4,800,000 |  |  |  |  |  |  |  |  |
Goodwill | 16,421,922 |  | 16,421,922 |  |  | 514,097 |  |  |  |  |  |  | 15,907,825 |  |
Payments made |  |  |  |  |  |  |  |  |  |  |  |  | 2,000,000 |  |
Amount of deferred payment |  |  |  |  |  |  |  |  |  |  |  |  | 2,350,000 |  |
Revenues | 3,385,371 | 3,813,904 | 6,580,947 | 9,190,171 |  |  |  | 189,000 | 189,000 |  |  |  |  |  |
Net loss | 2,179,513 | 652,785 | 3,288,963 | 1,231,791 |  |  |  | 600,000 | 600,000 |  |  |  |  |  |
Fair Value of the ASTV common shares |  |  |  |  |  | 6,456,713 | [1] |  |  |  |  |  |  |  |
Less: Reduction in note payable to IBI |  |  |  |  |  | (450,000) | [2] |  |  |  |  |  |  |  |
Less: Interest accrued on IBI note payable |  |  |  |  |  | (9,237) | [3] |  |  |  |  |  |  |  |
Consideration effectively transferred |  |  |  |  |  | $ 5,997,476 |  |  |  |  |  |  |  |  |
Total number of common shares used to estimate fair value of shares provided as consideration in merger |  |  |  |  |  | 71,741,250 |  |  |  |  |  |  |  |  |
Stock price |  |  |  |  |  | $ 0.09 |  |  |  |  |  |  |  |  |
Interest rate |  |  |  |  |  | 12.00% |  |  |  |  |  |  |  |  |
[1] | Based on 71,741,250 common shares with a fair value of $0.09 per share, the closing price of As Seen On TV, Inc. common shares on April 2, 2014, the transaction closing date.
[2] | Represents a series of notes issued by ASTV to IBI between December 23, 2013 and March 14, 2014 used for general working capital purposes. In the event the merger transaction was not completed by June 30, 2014, all principal and related accrued interest became payable, which was forgiven when the transaction closed.
[3] | Accrued interest related to the IBI notes, accrued at 12% per annum.

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