v2.4.0.8

Business Combinations (Schedule of the Fair Value of Assets Acquired and Liabilities Assumed) (Details) (USD $) | Jun. 30, 2014 | Dec. 31, 2013 | Apr. 02, 2014 As Seen On TV, Inc. [Member] | Apr. 02, 2014 As Seen On TV, Inc. [Member] Trade Accounts Receivable [Member] | Apr. 02, 2014 As Seen On TV, Inc. [Member] Notes Receivable [Member] | Mar. 06, 2014 Ronco [Member]
--- | --- | --- | --- | --- | --- | ---
Business Acquisition [Line Items] |  |  |  |  |  |
Cash and cash equivalents |  |  | $ 53,966 |  |  | $ 96,432
Receivables |  |  |  | 4,560 | 225,000 | 752,172
Inventories |  |  |  |  |  | 1,517,374
Prepaid expenses and other current assets |  |  | 271,804 |  |  | 332,613
Restricted cash - non current |  |  | 83,462 |  |  |
Note receivable - non current |  |  | 675,000 |  |  |
Property and equipment |  |  | 43,798 |  |  | 179,672
Goodwill | 16,421,922 |  | 514,097 |  |  | 15,907,825
Intangible assets |  |  | 7,950,000 |  |  | 3,700,000
Deposits |  |  | 2,185 |  |  |
Total assets acquired |  |  | 9,823,872 |  |  | 22,486,088
Accounts payable |  |  | (625,413) |  |  | (2,443,917)
Accrued expenses and other current liabilities |  |  | (361,471) |  |  | (2,238,531)
Notes payable - current portion |  |  | (230,486) |  |  | (10,165,040)
Notes payable - related party - current portion |  |  |  |  |  | (3,016,228)
Warrant liability |  |  | (1,668,795) |  |  |
Current liabilities of discontinued operations |  |  | (904,788) |  |  |
Notes payable - non current |  |  | (35,443) |  |  | (1,922,372)
Redeemable preferred stock |  |  |  |  |  | (2,700,000)
Total liabilities assumed and temporary equity |  |  | (3,826,396) |  |  | (22,486,088)
Net assets acquired |  |  | $ 5,997,476 |  |  |

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