v2.4.0.8

CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIENCY) (USD $) | Total | Common Shares, $.0001 Par Value Per Share [Member] | Additional Paid-In Capital [Member] | Accumulated Deficit [Member] | Total ASTV Stockholders' Deficit [Member] | Defict Related to Noncontrolling Interest in Ronco [Member]
--- | --- | --- | --- | --- | --- | ---
Balance at Dec. 31, 2013 | $ (21,207,891) | $ 7,174 | $ 6,476,565 | $ (27,691,630) | $ (21,207,891) |
Balance, shares at Dec. 31, 2013 | 71,741,250 | 71,741,250 |  |  |  |
Share based compensation | 253,792 |  | 253,792 |  | 253,792 |
Affiliate capital contribution | 10,181,201 |  | 10,181,201 |  | 10,181,201 |
Shares issued in connection with reverse acquisition | 5,997,476 | 45,296 | 5,952,180 |  | 5,997,476 |
Shares issued in connection with reverse acquisition, shares |  | 452,960,490 |  |  |  |
Shares issued under repricing agreement |  | 712 | (712) |  |  |
Shares issued under repricing agreement, shares |  | 7,113,375 |  |  |  |
Warrants issued for services | 24,951 |  | 24,951 |  | 24,951 |
Net loss attributable to noncontrolling interest | (1,141,666) |  |  |  |  | (1,141,666)
Net loss attributable to As Seen On TV, Inc. | (3,288,963) |  |  | (3,288,963) | (3,288,963) |
Balance at Jun. 30, 2014 | $ (9,181,100) | $ 53,182 | $ 22,887,977 | $ (30,980,593) | $ (8,039,434) | $ (1,141,666)
Balance, shares at Jun. 30, 2014 | 531,815,115 | 531,815,115 |  |  |  |

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