v2.4.0.8

Prepaid expenses and other current assets (Tables)

6 Months Ended

Jun. 30, 2014

Prepaid expenses and other current assets [Abstract]

Schedule of Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consist of the following:

		June 30,				December 31,
		2014				2013
Advances on inventory		$	988,871			$	-
Debt issuance costs			338,665				-
Prepaid campaign production costs			499,700				-
Prepaid expenses - other			140,456				72,106
Prepaid insurance			369,341				24,720
		$	2,337,033			$	96,826

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- Definition

Tabular disclosure of the amounts paid in advance for capitalized costs that will be expensed with the passage of time or the occurrence of a triggering event, and will be charged against earnings within one year or the normal operating cycle, if longer; the aggregate carrying amount of current assets, not separately presented elsewhere in the balance sheet; and other deferred costs.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.17)

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

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