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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
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3 Months Ended | 6 Months Ended | ||
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Jun. 30, 2014
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Jun. 30, 2013
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Jun. 30, 2014
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Jun. 30, 2013
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| CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract] | ||||
| Revenues | $ 3,385,371 | $ 3,813,904 | $ 6,580,947 | $ 9,190,171 |
| Cost of revenues | 2,037,233 | 2,747,362 | 4,077,838 | 6,671,863 |
| Gross profit | 1,348,138 | 1,066,542 | 2,503,109 | 2,518,308 |
| Operating expenses: | ||||
| Selling and marketing expenses | 1,912,497 | 362,950 | 2,511,442 | 886,775 |
| General and administrative expenses | 2,993,567 | 1,285,166 | 4,536,731 | 2,692,626 |
| Loss from operations | (3,557,926) | (581,574) | (4,545,064) | (1,061,093) |
| Other (income) expense: | ||||
| Gain on warrant revaluation | (1,702,841) | (1,702,841) | ||
| Interest income | (32,365) | (37,045) | ||
| Interest expense | 1,375,108 | 73,242 | 1,617,834 | 169,269 |
| Other (income) expense | (1,912) | (2,031) | 7,617 | 1,429 |
| Net other (income) expense | (362,010) | 71,211 | (114,435) | 170,698 |
| Loss before provision for income taxes | (3,195,916) | (652,785) | (4,430,629) | (1,231,791) |
| Provision for income taxes | ||||
| Net loss | (3,195,916) | (652,785) | (4,430,629) | (1,231,791) |
| Less: Net loss attributed to noncontrolling interest in Ronco Holdings, Inc. | 1,016,403 | 1,141,666 | ||
| Net loss attributable to As Seen On TV, Inc. | $ (2,179,513) | $ (652,785) | $ (3,288,963) | $ (1,231,791) |
| Basic and diluted loss per share | $ 0.00 | $ (0.01) | $ (0.01) | $ (0.02) |
| Basic and diluted weighted-average number of common shares outstanding | 526,759,358 | 71,282,482 | 300,507,260 | 64,807,761 |
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- Definition
The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. No definition available.
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- Definition
Amount of expense (income) related to adjustment to fair value of warrant liability. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
This element represents the income or loss from continuing operations attributable to the economic entity which may also be defined as revenue less expenses from ongoing operations, after income or loss from equity method investments, but before income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition
Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount before accretion (amortization) of purchase discount (premium) of interest income on nonoperating securities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of Net Income (Loss) attributable to noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Details
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- Definition
The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- Definition
The net amount of other income and expense amounts, the components of which are not separately disclosed on the income statement, resulting from ancillary business-related activities (that is, excluding major activities considered part of the normal operations of the business) also known as other nonoperating income (expense) recognized for the period. Such amounts may include: (a) dividends, (b) interest on securities, (c) net gains or losses on securities, (d) unusual costs, (e) gains or losses on foreign exchange transactions, and (f) miscellaneous other income and expense items. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition
Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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