v2.4.0.8
Business Combinations (Narrative) (Details) (USD $)
 3 Months Ended 6 Months Ended 0 Months Ended 3 Months Ended 6 Months Ended 1 Months Ended 1 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Dec. 31, 2013
Apr. 02, 2014
As Seen On TV, Inc. [Member]
Jun. 30, 2014
As Seen On TV, Inc. [Member]
Jun. 30, 2014
As Seen On TV, Inc. [Member]
Apr. 02, 2014
As Seen On TV, Inc. [Member]
Customer Relationships [Member]
Apr. 02, 2014
As Seen On TV, Inc. [Member]
Internet Domain Names [Member]
Apr. 02, 2014
As Seen On TV, Inc. [Member]
Trade Names [Member]
Mar. 06, 2014
Ronco [Member]
Mar. 06, 2014
Ronco [Member]
Trademarks [Member]
Mar. 06, 2014
Ronco [Member]
Patents [Member]
Business Combination, Description [Abstract]                            
Number of shares issued for business acquisition           452,960,490                
Percent of equity acquired           85.20%                
Ownership interest, fully diluted           75.00%                
Share price on date of acquisition           $ 0.09                
Intangible assets           $ 7,950,000           $ 3,700,000    
Finite-lived intangible assets acquired           3,150,000     1,200,000 1,100,000 850,000   1,700,000 2,000,000
Estimated life           5 years               9 years
URL acquired           4,800,000                
Goodwill 16,421,922   16,421,922      514,097           15,907,825    
Payments made                       2,000,000    
Amount of deferred payment                       2,350,000    
Revenues 3,385,371 3,813,904 6,580,947 9,190,171     189,000 189,000            
Net loss 2,179,513 652,785 3,288,963 1,231,791     600,000 600,000            
Fair Value of the ASTV common shares           6,456,713 [1]                
Less: Reduction in note payable to IBI           (450,000) [2]                
Less: Interest accrued on IBI note payable           (9,237) [3]                
Consideration effectively transferred           $ 5,997,476                
Total number of common shares used to estimate fair value of shares provided as consideration in merger           71,741,250                
Stock price           $ 0.09                
Interest rate           12.00%                
[1] Based on 71,741,250 common shares with a fair value of $0.09 per share, the closing price of As Seen On TV, Inc. common shares on April 2, 2014, the transaction closing date.
[2] Represents a series of notes issued by ASTV to IBI between December 23, 2013 and March 14, 2014 used for general working capital purposes. In the event the merger transaction was not completed by June 30, 2014, all principal and related accrued interest became payable, which was forgiven when the transaction closed.
[3] Accrued interest related to the IBI notes, accrued at 12% per annum.