v2.4.0.8
CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIENCY) (USD $)
Total
Common Shares, $.0001 Par Value Per Share [Member]
Additional Paid-In Capital [Member]
Accumulated Deficit [Member]
Total ASTV Stockholders' Deficit [Member]
Defict Related to Noncontrolling Interest in Ronco [Member]
Balance at Dec. 31, 2013 $ (21,207,891) $ 7,174 $ 6,476,565 $ (27,691,630) $ (21,207,891)   
Balance, shares at Dec. 31, 2013 71,741,250 71,741,250        
Share based compensation 253,792   253,792   253,792  
Affiliate capital contribution 10,181,201   10,181,201   10,181,201  
Shares issued in connection with reverse acquisition 5,997,476 45,296 5,952,180   5,997,476  
Shares issued in connection with reverse acquisition, shares   452,960,490        
Shares issued under repricing agreement    712 (712)      
Shares issued under repricing agreement, shares   7,113,375        
Warrants issued for services 24,951   24,951   24,951  
Net loss attributable to noncontrolling interest (1,141,666)         (1,141,666)
Net loss attributable to As Seen On TV, Inc. (3,288,963)     (3,288,963) (3,288,963)  
Balance at Jun. 30, 2014 $ (9,181,100) $ 53,182 $ 22,887,977 $ (30,980,593) $ (8,039,434) $ (1,141,666)
Balance, shares at Jun. 30, 2014 531,815,115 531,815,115