v2.4.0.8

Notes Payable (Schedule of Notes) (Details) (USD $)	6 Months Ended														6 Months Ended												6 Months Ended		0 Months Ended	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014 Current Notes Payable [Member]	Jun. 30, 2013 Current Notes Payable [Member]	Jun. 30, 2014 Noncurrent Notes Payable [Member]	Jun. 30, 2013 Noncurrent Notes Payable [Member]	Jun. 30, 2014 Assumption Agreement [Member]	Jun. 30, 2014 Assumption Agreement [Member] Current Notes Payable [Member]	Jun. 30, 2014 Assumption Agreement [Member] Noncurrent Notes Payable [Member]	Jun. 30, 2014 Ronco [Member]	Jun. 30, 2014 Ronco [Member] Current Notes Payable [Member]	Jun. 30, 2014 Ronco [Member] Noncurrent Notes Payable [Member]	Jun. 30, 2014 As Seen On TV, Inc. [Member]	Apr. 02, 2014 As Seen On TV, Inc. [Member]	Jun. 30, 2014 As Seen On TV, Inc. [Member] Current Notes Payable [Member]	Jun. 30, 2014 As Seen On TV, Inc. [Member] Noncurrent Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] 16% Promissory Note - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] 6% Senior Secured Debenture - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] Assumption Agreement [Member] 16% Promissory Note - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] Assumption Agreement [Member] 6% Senior Secured Debenture - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] Ronco [Member] 16% Promissory Note - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] Ronco [Member] 6% Senior Secured Debenture - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] As Seen On TV, Inc. [Member] 16% Promissory Note - Related Party [Member]	Jun. 30, 2014 Notes Payable - Related Party [Member] As Seen On TV, Inc. [Member] 6% Senior Secured Debenture - Related Party [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 14% Senior Secured Promissory Note [Member]	Apr. 03, 2014 Notes Payable - Third Party [Member] 14% Senior Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 1.5% Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 18% Promissory Note [Member]	Sep. 26, 2013 Notes Payable - Third Party [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 3.68% to 8.39% Premium Financing Agreements [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 10% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Current Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 0% Contingent Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Noncurrent Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 14% Senior Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 1.5% Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 3.68% to 8.39% Premium Financing Agreements [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 10% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] Current Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 0% Contingent Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Assumption Agreement [Member] Noncurrent Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 14% Senior Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 1.5% Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 3.68% to 8.39% Premium Financing Agreements [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 10% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] Current Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 0% Contingent Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] Ronco [Member] Noncurrent Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 14% Senior Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 1.5% Secured Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 18% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 3.68% to 8.39% Premium Financing Agreements [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 10% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] Current Notes Payable [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 0% Contingent Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] 0% Promissory Note [Member]	Jun. 30, 2014 Notes Payable - Third Party [Member] As Seen On TV, Inc. [Member] Noncurrent Notes Payable [Member]
Debt Instrument [Line Items]
Beginning balance, net of discount
Beginning balance, gross
Assumed							11,000,000		11,000,000	15,103,640	13,181,268	1,922,372	265,929		230,486	35,443				11,000,000	3,016,228																																			8,620,000	1,100,000	445,040						10,165,040	3,770,000			1,922,372					18,426		102,060	100,000	10,000	230,486		25,443	10,000	35,443
Issuances	6,831,354		6,619,792		211,562													211,562							10,180,000				250,000		138,139	102,500				6,619,792
Payments	(45,321)		(45,321)																												(45,321)					(45,321)
Ending balance, net of discount	34,002,860		20,715,305		13,287,555																															17,699,077				2,075,993
Ending balance, gross	38,804,077																3,016,228	11,211,562							10,180,000		8,620,000	1,100,000		445,040	111,244	102,500	102,060	100,000	10,000		3,770,000	25,443	10,000
Less: discount:
Beginning balance																										(3,800,000)
Assumed																																																																	(1,847,628)
Issuances																									(3,800,847)
Accretion	847,259		729,080		118,178																				729,080											729,080	118,178			118,178
Ending balance																									$ (3,071,767)	$ (3,800,000)											$ (1,729,450)
Other information:
Interest rate														12.00%			16.00%	6.00%							14.00%	14.00%	1.50%	18.00%		18.00%		0.00%	0.00%	10.00%	0.00%		0.00%	0.00%	0.00%
Interest rate, minimum																															3.68%
Interest rate, maximum																															8.39%

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Debt Instrument, Unamortized Discount (Premium), Net, Assumed During Period.

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Amount of noncash expense included in interest expense to amortize debt discount and premium associated with the related debt instruments. Excludes amortization of financing costs. Alternate captions include noncash interest expense.

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Amount of long-term debt before deduction of unamortized discount or premium. Includes, but is not limited to, notes payable, bonds payable, commercial loans, mortgage loans, convertible debt, subordinated debt and other types of debt, with initial maturities beyond one year or the normal operating cycle, if longer.

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Net increase or decrease in the carrying amount of the debt instrument for the period for reasons other than accrued but unpaid interest, additional borrowings, forgiveness and repayments.

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Contractual interest rate for funds borrowed, under the debt agreement.

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Maximum contractual interest rate for funds borrowed, under the debt agreement.

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The amount of debt discount (net of debt premium) that was originally recognized at the issuance of the instrument that has yet to be amortized.

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Carrying amount of long-term debt, net of unamortized discount or premium, including current and noncurrent amounts. Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

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