v2.4.0.8
Segment Reporting (Schedule of Results of Operations) (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Dec. 31, 2013
Segment Reporting Information [Line Items]          
Total revenue $ 3,385,371 $ 3,813,904 $ 6,580,947 $ 9,190,171  
Net (loss) gain (3,195,916) (652,785) (4,430,629) (1,231,791)  
Depreciation and amortization     285,456 19,940  
Interest expense 1,375,108 73,242 1,617,834 169,269  
Total assets held 39,834,263 2,295,191 39,834,263 2,295,191 2,295,191
Operating Segments [Member]
         
Segment Reporting Information [Line Items]          
Total revenue 3,385,371 3,813,904 6,580,947 9,190,171  
Net (loss) gain (3,150,916) (652,785) (4,430,629) (1,231,791)  
Depreciation and amortization 249,160 8,689 285,456 19,940  
Interest expense 1,375,108 73,242 1,617,834 169,269  
Total assets held 48,716,300 2,295,191 48,716,300 2,295,191  
Power Tools & Cleaning [Member] | Operating Segments [Member]
         
Segment Reporting Information [Line Items]          
Total revenue 1,525,104 3,813,904 4,106,533 9,190,171  
Net (loss) gain (2,178,871) (581,574) (3,153,258) (1,061,093)  
Depreciation and amortization 16,208 8,689 28,995 19,940  
Interest expense              
Total assets held 5,650,111 2,295,191 5,650,111 2,295,191  
Housewares [Member] | Operating Segments [Member]
         
Segment Reporting Information [Line Items]          
Total revenue 1,671,145    2,285,290     
Net (loss) gain (1,016,403)    (1,141,668)     
Depreciation and amortization 70,529    94,038     
Interest expense 345,445    457,956     
Total assets held 23,245,131    23,245,131     
eCommerce [Member] | Operating Segments [Member]
         
Segment Reporting Information [Line Items]          
Total revenue 189,122    189,124     
Net (loss) gain (734,121)    (734,121)     
Depreciation and amortization 162,423    162,423     
Interest expense              
Total assets held 9,606,683    9,606,683     
Corporate [Member] | Operating Segments [Member]
         
Segment Reporting Information [Line Items]          
Total revenue              
Net (loss) gain 733,749 (71,211) 598,416 (170,698)  
Depreciation and amortization              
Interest expense 1,029,663 73,242 1,159,878 169,269  
Total assets held $ 10,214,375    $ 10,214,375