<SUBMISSION>
<ACCESSION-NUMBER>0001553350-14-001181
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20140930
<ITEMS>3.03
<ITEMS>9.01
<FILING-DATE>20141003
<DATE-OF-FILING-DATE-CHANGE>20141003
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>5900
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>141140918
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>astv_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
<!doctype html public "-//IETF//DTD HTML//EN">
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<HEAD>
<TITLE>Current Report</TITLE>
<META NAME="author" CONTENT="WMB">
<META NAME="date" CONTENT="09/30/2014">
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<A NAME="Verdatum"></A><P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px" align=center><B>UNITED STATES</B></P>
<P style="margin:0px" align=center><B>SECURITIES AND EXCHANGE COMMISSION</B></P>
<P style="margin:0px" align=center><B>WASHINGTON, DC 20549</B></P>
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<P style="margin:0px" align=center>&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
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<P style="margin:0px; font-size:14pt" align=center><B>FORM 8-K</B></P>
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<P style="margin:0px" align=center><B>CURRENT REPORT</B></P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px" align=center><B>Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934</B></P>
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<P style="margin:0px" align=center><B>Date of Report (Date of earliest event reported): &nbsp;&nbsp;</B><FONT style="font-family:CG Times,Times New Roman"><B>September 30, 2014</B></FONT></P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=194.467 /><TD width=20.2 /><TD width=194.467 /><TD width=20.2 /><TD width=194.667 /></TR>
<TR><TD style="margin-top:0px" valign=bottom width=624 colspan=5><P style="margin:0px; font-size:16pt" align=center><B>AS SEEN ON TV, INC.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=624 colspan=5><P style="margin:0px" align=center><I>(Exact name of registrant as specified in its charter)</I></P>
<P style="margin:0px" align=center><I>&nbsp;</I></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:11pt" align=center><B>Florida</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:11pt" align=center><B>000-53539</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.667><P style="margin:0px; font-size:11pt" align=center><B>80-0149096</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:9pt" align=center><I>(State or other jurisdiction <BR>
of incorporation)</I></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:9pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=194.467><P style="margin:0px; font-size:9pt" align=center><I>(Commission File Number)</I></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:9pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=194.667><P style="margin:0px; font-size:9pt" align=center><I>(IRS Employer Identification No.)</I></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:12pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.667><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=624 colspan=5><P style="margin:0px" align=center><B>14044 Icot Boulevard<BR>
Clearwater, Florida 33760<BR>
</B><FONT style="font-size:9pt"><I>(Address of principal executive offices) (Zip Code)<BR>
</I></FONT>&nbsp;</P>
<P style="margin:0px" align=center><B>(727) 230-1031<BR>
</B><FONT style="font-size:9pt"><I>Registrant&#146;s telephone number, including area code</I></FONT></P>
</TD></TR>
</TABLE>
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<P style="line-height:13pt; margin:0px" align=justify>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 width=100%><TR height=0 style="font-size:0"><TD width=23.733 /><TD /></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>
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<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
</TD></TR>
</TABLE>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; font-family:CG Times,Times New Roman; border-bottom:1.333px solid #000000">&nbsp;</P>
<P style="margin:0px; padding-top:4px; font-family:CG Times,Times New Roman; border-top:4px solid #000000">&nbsp;</P>
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<P style="margin:0px"><B>Item 3.03 Material Modification to Rights of Security Holders.</B></P>
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<P style="margin:0px">On September 30, 2014, As Seen On TV, Inc. (the &#147;Company&#148;) extended by an additional 2 months the expiration dates of previously extended warrants to purchase up to an aggregate of 9,954,939 shares of Common Stock with an exercise price of $0.64 per share (the &#147;Warrants&#148;). As a result of the extension, the expiration date of the Warrants has been changed to November 30, 2014 from September 30, 2014. The Warrants were originally issued by the Company on August 29, 2011 to six purchasers of the Company&#146;s securities under a Securities Purchase Agreement dated August 29, 2011 (the &#147;Offering&#148;) and a registered broker dealer that acted as placement agent for the Offering. A form of the notice confirming the extension of the Warrants is included as Exhibit 4.2 to this Current Report on Form 8-K and is incorporated herein by reference.<FONT style="font-size:12pt"> </FONT></P>
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<P style="margin:0px" align=justify><B>Item 9.01 Financial Statements and Exhibits. </B></P>
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<P style="margin:0px">(d) Exhibits. </P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0><TR height=0 style="font-size:0"><TD width=77 /><TD width=12 /><TD width=537.6 /></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" width=77><P style="margin:0px">Exhibit</P>
<P style="margin:0px">Number &nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=12><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=bottom width=537.6><P style="margin:0px">Description</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=77><P style="margin:0px">4.1</P>
</TD><TD style="margin-top:0px" valign=top width=12><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=537.6><P style="margin:0px">Form of Warrant originally issued August 29, 2011 (previously filed as Exhibit 4.2 to Form 8-K filed on August 31, 2011).</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=77><P style="margin:0px">4.2</P>
</TD><TD style="margin-top:0px" valign=top width=12><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=537.6><P style="margin:0px">Form of Notice regarding the extension of the expiration date of Warrants originally issued on August 29, 2011 (previously filed as Exhibit 4.2 to Form 8-K filed on September 3, 2014).</P>
</TD></TR>
</TABLE>
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<P style="margin:0px" align=center><BR>
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<P style="margin:0px; font-family:CG Times,Times New Roman" align=center>2</P>
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<P style="margin:0px" align=center><B>SIGNATURES</B></P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin:0px; text-indent:48px" align=justify>Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.</P>
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<DIV align=right><TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0><TR height=0 style="font-size:0"><TD width=32.6 /><TD width=6.533 /><TD width=259.867 /></TR>
<TR><TD style="margin-top:0px" width=32.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=259.867><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=299 colspan=3><P style="margin:0px"><B>As Seen On TV, Inc.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" width=32.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=266.4 colspan=2><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=32.6><P style="margin:0px">By:</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=bottom width=259.867><P style="margin:0px">/s/ Robert DeCecco</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=32.6><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=259.867><P style="margin:0px">Robert DeCecco</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=32.6><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=259.867><P style="margin:0px">Chief Executive Officer</P>
</TD></TR>
</TABLE></DIV>
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<P style="margin:0px">Date: October 3, 2014</P>
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<P style="margin:0px; font-family:CG Times,Times New Roman" align=center>3</P>
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