<SUBMISSION>
<ACCESSION-NUMBER>0001553350-14-001405
<TYPE>NT 10-Q
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20140930
<FILING-DATE>20141117
<DATE-OF-FILING-DATE-CHANGE>20141117
<EFFECTIVENESS-DATE>20141117
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>5900
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>NT 10-Q
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>141227882
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>NT 10-Q
<SEQUENCE>1
<FILENAME>astv_12b25.htm
<DESCRIPTION>NOTIFICATION OF LATE FILING
<TEXT>
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<TITLE>As Seen On TV, Inc. (Form: NT 10-Q, Received: 08/15/2014 14:25:32)</TITLE>
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<A NAME="eolPage1"></A><A NAME="FIS_TOP_OF_DOCUMENT"></A><A NAME="ASTV_12B25_HTM"></A><A NAME="FIS_FORM"></A><A NAME="FIS_UNIDENTIFIED_TABLE"></A><P style="margin:0px"><BR></P>
<P style="line-height:0.05pt; margin:0px" align=center><BR></P>
<P style="margin:0px" align=center><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B></P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px; font-size:14pt" align=center><B>FORM 12b-25</B></P>
<P style="margin:0px" align=center><B>NOTIFICATION OF LATE FILING</B></P>
<P style="margin-top:11.133px; margin-bottom:0px" align=center><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=76.2 /><TD width=2.133 /><TD width=18.733 /><TD width=75.6 /><TD width=18.867 /><TD width=75.733 /><TD width=10 /><TD width=9.8 /><TD width=75.6 /><TD width=18.6 /><TD width=75.867 /><TD width=18.4 /><TD width=76 /><TD width=18.4 /><TD width=92.333 /><TD width=18 /><TD width=87.733 /></TR>
<TR><TD style="margin-top:0px" width=76.2><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=2.133><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=18.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=75.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=18.867><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=75.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=10><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=9.8><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=75.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=18.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=75.867><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=18.4><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=76><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=18.4><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=92.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=18><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=87.733><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=76.2><P style="margin:0px; padding-right:1.067px"><I>(Check&nbsp;one):</I></P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=20.867 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=75.6><P style="margin:0px; padding-right:1.067px">&nbsp;Form 10-K&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.867><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=75.733><P style="margin:0px; padding-right:1.067px">&nbsp;Form 20-F&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=19.8 colspan=2><P style="margin:0px; padding-right:2.4px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=75.6><P style="margin:0px; padding-right:1.067px">&nbsp;Form 11-K&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.6><P style="margin:0px; padding-right:1.067px; font-family:Wingdings" align=center>&#252;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=75.867><P style="margin:0px; padding-right:1.067px">&nbsp;Form 10-Q&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.4><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=76><P style="margin:0px; padding-right:1.067px">&nbsp;Form 10-D&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.4><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=92.333><P style="margin:0px; padding-right:1.067px">&nbsp;Form N-SAR&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=87.733><P style="margin:0px; padding-right:1.067px">&nbsp;Form N-CSR</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=17><P style="margin:0px; padding-right:22.333px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=113.2 colspan=3><P style="margin:0px; padding-right:3.667px">For Period Ended:</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=576.467 colspan=12><P style="margin:0px; padding-right:15.733px">&nbsp;&nbsp;September 30, 2014</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=113.2 colspan=3><P style="margin:0px; padding-right:3.667px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=576.467 colspan=12><P style="margin:0px; padding-right:15.733px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px">&nbsp;Transition Report on Form 10-K</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px; font-size:5pt">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px">&nbsp;Transition Report on Form 20-F</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px; font-size:5pt">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px">&nbsp;Transition Report on Form 11-K</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px; font-size:5pt">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px">&nbsp;Transition Report on Form 10-Q</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px; font-size:5pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px; font-size:5pt">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=18.733><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px">&nbsp;Transition Report on Form N-SAR</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px; font-size:6pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=18.733><P style="margin:0px; padding-right:1px; font-size:6pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=670.933 colspan=14><P style="margin:0px; padding-right:18.4px; font-size:6pt">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=198.933 colspan=5><P style="margin:0px; padding-right:6.333px">For the Transition Period Ended:</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=490.733 colspan=10><P style="margin:0px; padding-right:13.067px">&nbsp;&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=78.333 colspan=2><P style="margin:0px; padding-right:2.333px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=198.933 colspan=5><P style="margin:0px; padding-right:6.333px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=490.733 colspan=10><P style="margin:0px; padding-right:13.067px">&nbsp;</P>
</TD></TR>
</TABLE>
<P style="margin:0px" align=center><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=768 /></TR>
<TR><TD style="margin-top:0px" width=768><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px; border-left:1px solid #000000; border-top:1px solid #000000; border-right:1px solid #000000" valign=top width=768><P style="margin:0px; padding-left:1px" align=center><B><I>Read Instructions (on back page) Before Preparing Form. Please Print or Type.</I></B></P>
</TD></TR>
<TR><TD style="margin-top:0px; border-left:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=768><P style="margin:0px; padding-left:1px" align=center><B>Nothing in this form shall be construed to imply that the Commission has verified any information contained herein.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">If the notification relates to a portion of the filing checked above, identify the Item(s) to which the notification relates:</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px"><B>PART I &#151; REGISTRANT INFORMATION</B></P>
</TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=768 /></TR>
<TR><TD style="margin-top:0px" width=768><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=768><P style="margin:0px; padding-right:1.067px; font-size:12pt"><B>As Seen On TV, Inc.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">Full Name of Registrant.</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">Former Name if Applicable</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=768><P style="margin:0px; padding-right:1.067px; font-size:12pt"><B>14044 Icot Blvd.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">Address of Principal Executive Office <I>(Street and Number)</I> &nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=768><P style="margin:0px; padding-right:1.067px; font-size:12pt"><B>Clearwater, Florida 33760</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">City, State and Zip Code:</P>
</TD><A NAME="eolPage2"></A></TR>
</TABLE>
<P style="margin-top:11.133px; margin-bottom:0px"><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=768 /></TR>
<TR><TD style="margin-top:0px" width=768><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px"><B>PART II &#151; RULES 12b-25(b) AND (c)</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px"><B>&nbsp;</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule&nbsp;12b-25(b), the following should be completed. (Check box if appropriate)</P>
</TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=38.533 /><TD width=10.733 /><TD width=29.2 /><TD width=689.533 /></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=38.533><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=10.733><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=29.2><P style="margin:0px; padding-right:1.067px">(a)</P>
</TD><TD style="margin-top:0px" valign=top width=689.533><P style="margin:0px; padding-right:1.067px">The reason described in reasonable detail in Part III of this form could not be eliminated without unreasonable effort or expense;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" width=38.533><P style="margin:0px; font-family:Wingdings; font-size:16pt">&#254;</P>
</TD><TD style="margin-top:0px" valign=top width=10.733><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=29.2><P style="margin:0px; padding-right:1.067px">(b)</P>
</TD><TD style="margin-top:0px" valign=top width=689.533><P style="margin:0px; padding-right:1.067px">The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR or Form N-CSR, or portion thereof, will be filed on or before the fifteenth calendar day following the prescribed due date; or the subject quarterly report or transition report on Form 10-Q or subject distribution report on Form 10-D, or portion thereof, will be filed on or before the fifth calendar day following the prescribed due date; and</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=38.533><P style="margin:0px; font-size:16pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=10.733><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=29.2><P style="margin:0px; padding-right:1.067px">(c)</P>
</TD><TD style="margin-top:0px" valign=top width=689.533><P style="margin:0px; padding-right:1.067px">The accountant&#146;s statement or other exhibit required by Rule 12b-25(c) has been attached if applicable.</P>
</TD></TR>
</TABLE>
<P style="margin-top:11.133px; margin-bottom:0px"><BR></P>
<P style="margin-top:11.133px; margin-bottom:0px"><BR>
<BR></P>
<HR style="margin-bottom:9.6px; padding-top:9.6px" noshade size=1.333>
<P style="margin-top:11.133px; margin-bottom:0px; page-break-before:always"><BR></P>
<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=768 /></TR>
<TR><TD style="margin-top:0px" width=768><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px"><B>PART III &#151; NARRATIVE</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, 10-D, N-SAR, N-CSR, or the transition report or portion thereof, could not be filed within the prescribed time period. (Attach extra Sheets if Needed)</P>
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<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
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<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px">Certain financial and other information necessary for an accurate and full completion of the Report could not be provided within the prescribed time period without unreasonable effort or expense.</P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=768 /></TR>
<TR><TD style="margin-top:0px" width=768><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768><P style="margin:0px; padding-right:1.067px"><B>PART IV &#151; OTHER INFORMATION</B></P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=27.667 /><TD width=383.667 /><TD width=12.467 /><TD width=184.333 /><TD width=12.133 /><TD width=35 /><TD width=19.667 /><TD width=38.067 /><TD width=21.067 /><TD width=33.933 /></TR>
<TR><TD style="margin-top:0px" width=27.667><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=383.667><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=12.467><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=184.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=12.133><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=35><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=19.667><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=38.067><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=21.067><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=33.933><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">(1)</P>
</TD><TD style="margin-top:0px" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px">Name and telephone number of person to contact in regard to this notification</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=10><P style="margin:0px; padding-right:13px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=383.667><P style="margin:0px; padding-right:1px" align=center><B>Robert DeCecco</B></P>
</TD><TD style="margin-top:0px" valign=top width=12.467><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=184.333><P style="margin:0px; padding-right:1px" align=center><B>727</B></P>
</TD><TD style="margin-top:0px" valign=top width=12.133><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=147.733 colspan=5><P style="margin:0px; padding-right:6.333px" align=center><B>230-1031</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=383.667><P style="margin:0px; padding-right:1px" align=center>(Name)</P>
</TD><TD style="margin-top:0px" valign=top width=12.467><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=184.333><P style="margin:0px; padding-right:1px" align=center>(Area Code)</P>
</TD><TD style="margin-top:0px" valign=top width=12.133><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=147.733 colspan=5><P style="margin:0px; padding-right:6.333px" align=center>(Telephone Number)</P>
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<TR><TD style="margin-top:0px" valign=top width=768 colspan=10><P style="margin:0px; padding-right:13px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">(2)</P>
</TD><TD style="margin-top:0px" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px">Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed? If answer is no, identify report(s).</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=655.267 colspan=6><P style="margin:0px; padding-right:7.667px" align=right>Yes&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=19.667><P style="margin:0px; padding-right:1.067px; font-family:Wingdings" align=center>&#252;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=38.067><P style="margin:0px; padding-right:1.067px" align=right>No&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=21.067><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=33.933><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=10><P style="margin:0px; padding-right:13px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">(3)</P>
</TD><TD style="margin-top:0px" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px">Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof?</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=655.267 colspan=6><P style="margin:0px; padding-right:7.667px" align=right>Yes&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=19.667><P style="margin:0px; padding-right:1.067px; font-family:Wingdings" align=center>&#252;</P>
</TD><TD style="margin-top:0px; border-right:1px solid #000000" valign=top width=38.067><P style="margin:0px; padding-right:1.067px" align=right>No&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000; border-right:1px solid #000000; border-bottom:1px solid #000000" valign=top width=21.067><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=33.933><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=10><P style="margin:0px; padding-right:13px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px">If so, attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=27.667><P style="margin:0px; padding-right:1px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=740.333 colspan=9><P style="margin:0px; padding-right:11.667px" align=justify>The registrant refers to its Form 8-K Current Report dated April 2, 2014 describing the agreement and plan of merger with Infusion Brands International, a Nevada corporation (&#147;IBI&#148;), Infusion Brands, Inc. (&#147;Infusion&#148;), a Nevada corporation and a wholly-owned subsidiary of IBI and ASTV Merger Sub, Inc., a Nevada corporation and wholly-owned subsidiary of the registrant. Due to the acquisition of Infusion, the registrant anticipates the Form 10-Q for the period ending September 30, 2014 will reflect a change in the results of its operations and due to reverse acquisition accounting, a change in the results of operations in its historical operations.</P>
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<TR><TD style="margin-top:0px; border-bottom:2px solid #000000" valign=top width=768 colspan=10><P style="margin:0px; padding-right:13px">&nbsp;</P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=47 /><TD width=286.333 /><TD width=26.4 /><TD width=35.8 /><TD width=372.467 /></TR>
<TR><TD style="margin-top:0px" width=47><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=286.333><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=26.4><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=35.8><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=372.467><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=5><P style="margin:0px; padding-right:6.4px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=768 colspan=5><P style="margin:0px; padding-right:6.4px; font-size:12pt" align=center><B>AS SEEN ON TV, INC.</B></P>
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<TR><TD style="margin-top:0px" valign=top width=768 colspan=5><P style="margin:0px; padding-right:6.4px" align=center>(Name of Registrant as Specified in Charter)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=5><P style="margin:0px; padding-right:6.4px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=5><P style="margin:0px; padding-right:6.4px">has caused this notification to be signed on its behalf by the undersigned hereunto duly authorized.</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=768 colspan=5><P style="margin:0px; padding-right:6.4px">&nbsp;</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=47><P style="margin:0px; padding-right:1.067px">Date:</P>
</TD><TD style="margin-top:0px" valign=top width=286.333><P style="margin:0px; padding-right:1.067px">November 14, 2014</P>
</TD><TD style="margin-top:0px" valign=top width=26.4><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=35.8><P style="margin:0px; padding-right:1.067px">By:</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=top width=372.467><P style="margin:0px; padding-right:1.067px">/s/ Robert DeCecco</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=47><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-top:1px solid #000000" valign=top width=286.333><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=26.4><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=35.8><P style="margin:0px; padding-right:1.067px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=top width=372.467><P style="margin:0px; padding-right:1.067px">Robert DeCecco, Chief Executive Officer</P>
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