<SUBMISSION>
<ACCESSION-NUMBER>0001553350-14-001436
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20141118
<ITEMS>5.02
<FILING-DATE>20141124
<DATE-OF-FILING-DATE-CHANGE>20141124
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>5900
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>141246384
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>astv_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
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<TITLE>Current Report</TITLE>
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<META NAME="date" CONTENT="11/24/2014">
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<A NAME="Verdatum"></A><P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px" align=center><B>UNITED STATES</B></P>
<P style="margin:0px" align=center><B>SECURITIES AND EXCHANGE COMMISSION</B></P>
<P style="margin:0px" align=center><B>WASHINGTON, DC 20549</B></P>
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<P style="margin:0px" align=center>&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
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<P style="margin:0px; font-size:14pt" align=center><B>FORM 8-K</B></P>
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<P style="margin:0px" align=center><B>CURRENT REPORT</B></P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px" align=center><B>Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934</B></P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin:0px" align=center><B>Date of Report (Date of earliest event reported): &nbsp;&nbsp;</B><FONT style="font-family:CG Times,Times New Roman"><B>November 18, 2014</B></FONT></P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=194.467 /><TD width=20.2 /><TD width=194.467 /><TD width=20.2 /><TD width=194.667 /></TR>
<TR><TD style="margin-top:0px" valign=bottom width=624 colspan=5><P style="margin:0px; font-size:16pt" align=center><B>AS SEEN ON TV, INC.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=624 colspan=5><P style="margin:0px" align=center><I>(Exact name of registrant as specified in its charter)</I></P>
<P style="margin:0px" align=center><I>&nbsp;</I></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:11pt" align=center><B>Florida</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:11pt" align=center><B>000-53539</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.667><P style="margin:0px; font-size:11pt" align=center><B>80-0149096</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:9pt" align=center><I>(State or other jurisdiction <BR>
of incorporation)</I></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:9pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=194.467><P style="margin:0px; font-size:9pt" align=center><I>(Commission File Number)</I></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:9pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=194.667><P style="margin:0px; font-size:9pt" align=center><I>(IRS Employer Identification No.)</I></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:12pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.667><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=624 colspan=5><P style="margin:0px" align=center><B>14044 Icot Boulevard<BR>
Clearwater, Florida 33760<BR>
</B><FONT style="font-size:9pt"><I>(Address of principal executive offices) (Zip Code)<BR>
</I></FONT>&nbsp;</P>
<P style="margin:0px" align=center><B>(727) 230-1031<BR>
</B><FONT style="font-size:9pt"><I>Registrant&#146;s telephone number, including area code</I></FONT></P>
</TD></TR>
</TABLE>
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<P style="line-height:13pt; margin:0px" align=justify>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 width=100%><TR height=0 style="font-size:0"><TD width=23.733 /><TD /></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>
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<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
</TD></TR>
</TABLE>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; font-family:CG Times,Times New Roman; border-bottom:1.333px solid #000000">&nbsp;</P>
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<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 5.02 </B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px"><B>Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.</B></P>
<P style="margin:0px; clear:left"><BR></P>
<P style="margin:0px; text-indent:48px">On November 18, 2014, Mary Mather resigned from the board of directors of the Company and its subsidiaries effective November 18, 2014, and resigned as an employee (and as an officer) of the Company and its subsidiaries effective November 30, 2014. Pursuant to Ms. Mather&#146;s resignation the Company agreed to waive her non-competition and non-solicitation covenants.</P>
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<P style="margin:0px" align=center>2</P>
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<P style="margin:0px" align=center><B>SIGNATURES</B></P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin-top:0px; margin-bottom:13.333px; text-indent:48px">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.</P>
<DIV align=right><TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0><TR height=0 style="font-size:0"><TD width=32.6 /><TD width=6.533 /><TD width=259.867 /></TR>
<TR><TD style="margin-top:0px" width=32.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=259.867><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=299 colspan=3><P style="margin:0px"><B>AS SEEN ON TV, INC.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" width=32.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=266.4 colspan=2><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=32.6><P style="margin:0px">By:</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=bottom width=259.867><P style="margin:0px">/s/ Robert DeCecco</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=32.6><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=259.867><P style="margin:0px">Robert DeCecco</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=32.6><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=259.867><P style="margin:0px">Chief Executive Officer</P>
</TD></TR>
</TABLE></DIV>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px">Date: November 19, 2014</P>
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<P style="margin:0px" align=center>3</P>
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</SUBMISSION>
