<SUBMISSION>
<ACCESSION-NUMBER>0001553350-14-001481
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20141205
<ITEMS>5.02
<FILING-DATE>20141210
<DATE-OF-FILING-DATE-CHANGE>20141210
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>As Seen On TV, Inc.
<CIK>0001432967
<ASSIGNED-SIC>5900
<IRS-NUMBER>800149096
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-53539
<FILM-NUMBER>141276833
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
<PHONE>727-288-2738
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>14044 ICOT BLVD.
<CITY>CLEARWATER
<STATE>FL
<ZIP>33760
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>H & H Imports, Inc.
<DATE-CHANGED>20080421
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>astv_8k.htm
<DESCRIPTION>CURRENT REPORT
<TEXT>
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<TITLE>Current Report</TITLE>
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<META NAME="date" CONTENT="11/24/2014">
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<A NAME="Verdatum"></A><P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px" align=center><B>UNITED STATES</B></P>
<P style="margin:0px" align=center><B>SECURITIES AND EXCHANGE COMMISSION</B></P>
<P style="margin:0px" align=center><B>WASHINGTON, DC 20549</B></P>
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<P style="margin:0px" align=center>&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
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<P style="margin:0px; font-size:14pt" align=center><B>FORM 8-K</B></P>
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<P style="margin:0px" align=center><B>CURRENT REPORT</B></P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px" align=center><B>Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934</B></P>
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<P style="margin:0px" align=center><B>Date of Report (Date of earliest event reported): &nbsp;&nbsp;</B><FONT style="font-family:CG Times,Times New Roman"><B>December 5, 2014</B></FONT></P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=194.467 /><TD width=20.2 /><TD width=194.467 /><TD width=20.2 /><TD width=194.667 /></TR>
<TR><TD style="margin-top:0px" valign=bottom width=624 colspan=5><P style="margin:0px; font-size:16pt" align=center><B>AS SEEN ON TV, INC.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=624 colspan=5><P style="margin:0px" align=center><I>(Exact name of registrant as specified in its charter)</I></P>
<P style="margin:0px" align=center><I>&nbsp;</I></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:11pt" align=center><B>Florida</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:11pt" align=center><B>000-53539</B></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:11pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.667><P style="margin:0px; font-size:11pt" align=center><B>80-0149096</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:9pt" align=center><I>(State or other jurisdiction <BR>
of incorporation)</I></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:9pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=194.467><P style="margin:0px; font-size:9pt" align=center><I>(Commission File Number)</I></P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:9pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=top width=194.667><P style="margin:0px; font-size:9pt" align=center><I>(IRS Employer Identification No.)</I></P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.467><P style="margin:0px; font-size:12pt">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=20.2><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=194.667><P style="margin:0px; padding:0px; font-size:12pt">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=624 colspan=5><P style="margin:0px" align=center><B>14044 Icot Boulevard<BR>
Clearwater, Florida 33760<BR>
</B><FONT style="font-size:9pt"><I>(Address of principal executive offices) (Zip Code)<BR>
</I></FONT>&nbsp;</P>
<P style="margin:0px" align=center><B>(727) 230-1031<BR>
</B><FONT style="font-size:9pt"><I>Registrant&#146;s telephone number, including area code</I></FONT></P>
</TD></TR>
</TABLE>
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<P style="line-height:13pt; margin:0px" align=justify>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>
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<TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0 width=100%><TR height=0 style="font-size:0"><TD width=23.733 /><TD /></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>
</TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>
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<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
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<TR><TD style="margin-top:0px" valign=top width=23.733><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=top><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=23.733><P style="line-height:13pt; margin:0px; font-family:Wingdings" align=justify>o</P>
</TD><TD style="margin-top:0px" valign=top><P style="line-height:13pt; margin:0px" align=justify>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
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</TABLE>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; font-family:CG Times,Times New Roman; border-bottom:1.333px solid #000000">&nbsp;</P>
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<P style="margin-top:0px; margin-bottom:-2px; width:72px; float:left"><B>Item 5.02 </B></P>
<P style="margin:0px; padding-left:72px; text-indent:-2px"><B>Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.</B></P>
<P style="margin:0px; clear:left"><BR></P>
<P style="margin:0px; text-indent:48px">On December 5, 2014, Robert DeCecco resigned as an officer and from the board of directors of the Company and its subsidiaries. Pursuant to Mr. DeCecco&#146;s resignation he is not entitled to any payments or benefits subsequent to his date of resignation.</P>
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<P style="margin:0px" align=center>2</P>
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<P style="margin:0px" align=center><B>SIGNATURES</B></P>
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<P style="margin-top:0px; margin-bottom:13.333px; text-indent:48px">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.</P>
<DIV align=right><TABLE style="margin-top:0px; font-size:10pt" cellpadding=0 cellspacing=0><TR height=0 style="font-size:0"><TD width=32.6 /><TD width=6.533 /><TD width=259.867 /></TR>
<TR><TD style="margin-top:0px" width=32.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=259.867><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=bottom width=299 colspan=3><P style="margin:0px"><B>AS SEEN ON TV, INC.</B></P>
</TD></TR>
<TR><TD style="margin-top:0px" width=32.6><P style="margin:0px; padding:0px">&nbsp;</P></TD><TD style="margin-top:0px" width=266.4 colspan=2><P style="margin:0px; padding:0px">&nbsp;</P></TD></TR>
<TR><TD style="margin-top:0px" valign=top width=32.6><P style="margin:0px">By:</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px; border-bottom:1px solid #000000" valign=bottom width=259.867><P style="margin:0px">/s/ <FONT style="font-family:CG Times,Times New Roman">Mark Ethier</FONT></P>
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<TR><TD style="margin-top:0px" valign=bottom width=32.6><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=259.867><P style="margin:0px; font-family:CG Times,Times New Roman">Mark Ethier</P>
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<TR><TD style="margin-top:0px" valign=bottom width=32.6><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=6.533><P style="margin:0px">&nbsp;</P>
</TD><TD style="margin-top:0px" valign=bottom width=259.867><P style="margin:0px; font-family:CG Times,Times New Roman">Chief Operating Officer</P>
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<P style="margin:0px; font-family:CG Times,Times New Roman">Date: December 10, 201<A NAME="doc_1_2"></A><A NAME="ex161"></A>4</P>
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<P style="margin:0px" align=center>3</P>
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</SUBMISSION>
