v3.4.0.3

4. Business Combinations (Tables) | 9 Months Ended
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Sep. 30, 2014
Business Acquisition [Line Items] |
Schedule of the Estimate of Consideration Paid by Company in Merger |
Fair Value of the ASTV common shares |  | (A) |  | $ | 6,456,713 |
Less: |  |  |  |  |  |
Reduction in note payable to IBI |  | (B) |  |  | (450,000 | )
Interest accrued on IBI note payable |  | (C) |  |  | (9,237 | )
Consideration effectively transferred |  |  |  | $ | 5,997,476 |
Schedule of Pro Forma Information |
|  | Nine Months Ended September 30, |
|  | 2014 |  |  | 2013 |
Net revenues |  | $ | 11,431,126 |  |  | $ | 22,440,793 |
Net income (loss) attributable to As Seen On TV, Inc. stockholders |  |  | (9,029,410 | ) |  |  | 18,035,853 |
Net loss per share |  |  |  |  |  |  |  |
Basic |  | $ | (0.02 | ) |  | $ | 0.03 |
Diluted |  | $ | (0.02 | ) |  | $ | 0.03 |
Weighted-average number of common shares outstanding: |  |  |  |  |  |  |  |
Basic |  |  | 531,815,115 |  |  |  | 527,187,938 |
Diluted |  |  | 531,815,115 |  |  |  | 528,312,938 |
Ronco Holdings Inc [Member] |
Business Acquisition [Line Items] |
Schedule of the Fair Value of Assets Acquired and Liabilities Assumed |
Cash and cash equivalents |  | $ | 96,432 |
Accounts receivable |  |  | 735,442 |
Inventories |  |  | 1,517,374 |
Prepaid expenses and other current assets |  |  | 130,671 |
Property and equipment |  |  | 246,815 |
Goodwill |  |  | 15,963,074 |
Intangible assets |  |  | 3,700,000 |
Total assets |  |  | 22,389,808 |
Accounts payable |  |  | (2,190,090 | )
Accrued expenses and other current liabilities |  |  | (2,396,078 | )
Notes payable - current portion |  |  | (10,165,040 | )
Notes payable - related party - current portion |  |  | (3,016,227 | )
Notes payable - Non current portion |  |  | (1,922,373 | )
Redeemable preferred stock |  |  | (2,700,000 | )
Total liabilities and temporary equity |  |  | (22,389,808 | )
Consideration paid |  |  | – |
As Seen On TV, Inc. [Member] |
Business Acquisition [Line Items] |
Schedule of the Fair Value of Assets Acquired and Liabilities Assumed |
Cash and cash equivalents |  | $ | 53,966 |
Accounts receivable |  |  | 4,560 |
Prepaid expenses and other current assets |  |  | 271,804 |
Restricted cash – non current |  |  | 83,462 |
Property and equipment |  |  | 43,798 |
Goodwill |  |  | 3,214,097 |
Intangible assets |  |  | 6,150,000 |
Deposits |  |  | 2,185 |
Total assets acquired |  |  | 9,823,872 |
Accounts payable |  |  | (625,413 | )
Accrued expenses and other current liabilities |  |  | (361,471 | )
Notes payable – current portion |  |  | (230,486 | )
Warrant liability |  |  | (1,668,795 | )
Current liabilities of discontinued operations |  |  | (904,788 | )
Notes payable – non current |  |  | (35,443 | )
Total liabilities assumed |  |  | (3,826,396 | )
Net assets acquired |  | $ | 5,997,476 |

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