v3.4.0.3

5. Prepaid expenses and other current assets (Tables) | 9 Months Ended
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Sep. 30, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] |
Schedule of Prepaid Expenses and Other Current Assets |
|  | September 30, |  |  | December 31, |
|  | 2014 |  |  | 2013 |
Advances on inventory |  | $ | 328,773 |  |  | $ | – |
Prepaid campaign production costs |  |  | 463,024 |  |  |  | – |
Prepaid insurance |  |  | 266,342 |  |  |  | 72,106 |
Debt issuance costs |  |  | 226,262 |  |  |  | – |
Prepaid expenses - other |  |  | 61,755 |  |  |  | 24,720 |
Other current assets |  |  | 23,054 |  |  |  | – |
|  | $ | 1,369,210 |  |  | $ | 96,826 |

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- Definition Tabular disclosure of the amounts paid in advance for capitalized costs that will be expensed with the passage of time or the occurrence of a triggering event, and will be charged against earnings within one year or the normal operating cycle, if longer; the aggregate carrying amount of current assets, not separately presented elsewhere in the balance sheet; and other deferred costs. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.17) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
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