v3.4.0.3

5. Prepaid expenses and other current assets (Details) - USD ($) | Sep. 30, 2014 | Dec. 31, 2013
--- | --- | ---
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] |  |
Advances on inventory | $ 328,773 | $ 0
Prepaid campaign production costs | 463,024 | 0
Prepaid insurance | 266,342 | 72,106
Debt issuance costs | 226,262 | 0
Prepaid expenses - other | 61,755 | 24,720
Other current assets | 23,054 | 0
Prepaid expenses and other current assets | $ 1,369,210 | $ 96,826

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- Definition Amount, after accumulated amortization, of debt issuance costs classified as current. Includes, but is not limited to, legal, accounting, underwriting, printing, and registration costs. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.8) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 835 -SubTopic 30 -Section 45 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=64930785&loc=d3e28555-108399 + Details
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- Definition Amount of current assets classified as other. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.8) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
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