v3.4.0.3

7. Intangible Assets and Goodwill (Details - Intangible Assets) - USD ($) | Sep. 30, 2014 | Dec. 31, 2013
--- | --- | ---
Finite lived intangibles, gross | $ 5,150,000 | $ 0
Indefinite lived intangibles, gross | 4,700,000 | 0
Accumulated amortization | (444,629) | 0
Impairment loss | (2,793,415) | 0
Finite lived intangibles, net | 1,911,956 | 0
Indefinite lived intangibles, net | 6,611,956 | 0
Total intangibles, net | 9,850,000 | $ 0
Trademarks [Member] |  |
Indefinite lived intangibles, gross | 1,700,000 |
asseenontv.com URL [Member] |  |
Indefinite lived intangibles, gross | 3,000,000 |
Patents [Member] |  |
Finite lived intangibles, gross | 2,000,000 |
Accumulated amortization | (129,629) |
Impairment loss | 0 |
Finite lived intangibles, net | 1,870,371 |
Customer Relationships [Member] |  |
Finite lived intangibles, gross | 1,200,000 |
Accumulated amortization | (120,000) |
Impairment loss | (1,038,415) |
Finite lived intangibles, net | 41,585 |
Domain Names [Member] |  |
Finite lived intangibles, gross | 1,100,000 |
Accumulated amortization | (110,000) |
Impairment loss | (990,000) |
Finite lived intangibles, net | 0 |
Trade Names [Member] |  |
Finite lived intangibles, gross | 850,000 |
Accumulated amortization | (85,000) |
Impairment loss | (765,000) |
Finite lived intangibles, net | 0 |
Participation Agreement [Member] |  |
Finite lived intangibles, gross | 2,000,000 |
Indefinite lived intangibles, gross | 1,700,000 |
Total intangibles, net | 3,700,000 |
Participation Agreement [Member] | Trademarks [Member] |  |
Indefinite lived intangibles, gross | 1,700,000 |
Participation Agreement [Member] | asseenontv.com URL [Member] |  |
Indefinite lived intangibles, gross | 0 |
Participation Agreement [Member] | Patents [Member] |  |
Finite lived intangibles, gross | 2,000,000 |
Participation Agreement [Member] | Customer Relationships [Member] |  |
Finite lived intangibles, gross | 0 |
Participation Agreement [Member] | Domain Names [Member] |  |
Finite lived intangibles, gross | 0 |
Participation Agreement [Member] | Trade Names [Member] |  |
Finite lived intangibles, gross | 0 |
Merger [Member] |  |
Finite lived intangibles, gross | 3,150,000 |
Indefinite lived intangibles, gross | 3,000,000 |
Total intangibles, net | 6,150,000 |
Merger [Member] | Trademarks [Member] |  |
Indefinite lived intangibles, gross | 0 |
Merger [Member] | asseenontv.com URL [Member] |  |
Indefinite lived intangibles, gross | 3,000,000 |
Merger [Member] | Patents [Member] |  |
Finite lived intangibles, gross | 0 |
Merger [Member] | Customer Relationships [Member] |  |
Finite lived intangibles, gross | 1,200,000 |
Merger [Member] | Domain Names [Member] |  |
Finite lived intangibles, gross | 1,100,000 |
Merger [Member] | Trade Names [Member] |  |
Finite lived intangibles, gross | $ 850,000 |

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- Definition Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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