v3.4.0.3

7. Intangible Assets and Goodwill (Tables) | 9 Months Ended
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Sep. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Intangible Assets |
Intangible Asset | December 31, 2013 |  | Participation Agreement |  | Reverse Merger |  | Post Combination |  | Total |  | Accumulated Amortization |  | Impairment Loss |  | Carrying Value |
Finite lived intangibles: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Patents | $ | – |  | $ | 2,000,000 |  | $ | – |  | $ | – |  | $ | 2,000,000 |  | $ | (129,629 | ) | $ | – |  | $ | 1,870,371 |
Customer relationships |  | – |  |  | – |  |  | 1,200,000 |  |  | – |  |  | 1,200,000 |  |  | (120,000 | ) |  | (1,038,415 | ) |  | 41,585 |
Domain names |  | – |  |  | – |  |  | 1,100,000 |  |  | – |  |  | 1,100,000 |  |  | (110,000 | ) |  | (990,000 | ) |  | – |
Trade names |  | – |  |  | – |  |  | 850,000 |  |  | – |  |  | 850,000 |  |  | (85,000 | ) |  | (765,000 | ) |  | – |
|  | – |  |  | 2,000,000 |  |  | 3,150,000 |  |  | – |  |  | 5,150,000 |  |  | (444,629 | ) |  | (2,793,415 | ) |  | 1,911,956 |
Indefinite lived intangibles: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Trademarks |  | – |  |  | 1,700,000 |  |  | – |  |  | – |  |  | 1,700,000 |  |  | – |  |  | – |  |  | 1,700,000 |
asseenontv.com URL |  | – |  |  | – |  |  | 3,000,000 |  |  | – |  |  | 3,000,000 |  |  | – |  |  | – |  |  | 3,000,000 |
|  | – |  |  | 1,700,000 |  |  | 3,000,000 |  |  | – |  |  | 4,700,000 |  |  | – |  |  | – |  |  | 4,700,000 |
Intangible, net | $ | – |  | $ | 3,700,000 |  | $ | 6,150,000 |  | $ | – |  | $ | 9,850,000 |  | $ | (444,629 | ) | $ | (2,793,415 | ) | $ | 6,611,956 |
Schedule of Future Amortization Expense |
Year 1 |  | $ | 222,222 |
Year 2 |  |  | 222,222 |
Year 3 |  |  | 222,222 |
Year 4 |  |  | 222,222 |
Year 5 |  |  | 222,222 |
Thereafter |  |  | 759,261 |
|  | $ | 1,870,371 |

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