v3.4.0.3
5. Prepaid expenses and other current assets
 9 Months Ended
Sep. 30, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
Prepaid expenses and other current assets

Prepaid expenses and other current assets consist of the following:

 

   September 30,   December 31, 
   2014   2013 
Advances on inventory  $328,773   $– 
Prepaid campaign production costs   463,024    – 
Prepaid insurance   266,342    72,106 
Debt issuance costs   226,262    – 
Prepaid expenses - other   61,755    24,720 
Other current assets   23,054    – 
   $1,369,210   $96,826