v3.4.0.3
4. Business Combinations (Tables)
9 Months Ended
Sep. 30, 2014
Business Acquisition [Line Items]  
Schedule of the Estimate of Consideration Paid by Company in Merger
Fair Value of the ASTV common shares  (A)  $6,456,713 
Less:        
Reduction in note payable to IBI  (B)   (450,000)
Interest accrued on IBI note payable  (C)   (9,237)
Consideration effectively transferred     $5,997,476 
Schedule of Pro Forma Information
  Nine Months Ended
September 30,
 
   2014   2013 
Net revenues  $11,431,126   $22,440,793 
Net income (loss) attributable to As Seen On TV, Inc. stockholders   (9,029,410)   18,035,853 
Net loss per share          
Basic  $(0.02)  $0.03 
Diluted  $(0.02)  $0.03 
Weighted-average number of common shares outstanding:          
Basic   531,815,115    527,187,938 
Diluted   531,815,115    528,312,938 
Ronco Holdings Inc [Member]  
Business Acquisition [Line Items]  
Schedule of the Fair Value of Assets Acquired and Liabilities Assumed
Cash and cash equivalents  $96,432 
Accounts receivable   735,442 
Inventories   1,517,374 
Prepaid expenses and other current assets   130,671 
Property and equipment   246,815 
Goodwill   15,963,074 
Intangible assets   3,700,000 
Total assets   22,389,808 
      
Accounts payable   (2,190,090)
Accrued expenses and other current liabilities   (2,396,078)
Notes payable - current portion   (10,165,040)
Notes payable - related party - current portion   (3,016,227)
Notes payable - Non current portion   (1,922,373)
Redeemable preferred stock   (2,700,000)
Total liabilities and temporary equity   (22,389,808)
Consideration paid    
As Seen On TV, Inc. [Member]  
Business Acquisition [Line Items]  
Schedule of the Fair Value of Assets Acquired and Liabilities Assumed
Cash and cash equivalents  $53,966 
Accounts receivable   4,560 
Prepaid expenses and other current assets   271,804 
Restricted cash – non current   83,462 
Property and equipment   43,798 
Goodwill   3,214,097 
Intangible assets   6,150,000 
Deposits   2,185 
Total assets acquired   9,823,872 
      
Accounts payable   (625,413)
Accrued expenses and other current liabilities   (361,471)
Notes payable – current portion   (230,486)
Warrant liability   (1,668,795)
Current liabilities of discontinued operations   (904,788)
Notes payable – non current   (35,443)
Total liabilities assumed   (3,826,396)
Net assets acquired  $5,997,476