v3.4.0.3

7. Intangible Assets and Goodwill (Tables)

9 Months Ended

Sep. 30, 2014

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets

Intangible Asset	December 31, 2013			Participation Agreement			Reverse Merger			Post Combination			Total			Accumulated Amortization			Impairment Loss			Carrying Value
Finite lived intangibles:
Patents	$	–		$	2,000,000		$	–		$	–		$	2,000,000		$	(129,629	)	$	–		$	1,870,371
Customer relationships		–			–			1,200,000			–			1,200,000			(120,000	)		(1,038,415	)		41,585
Domain names		–			–			1,100,000			–			1,100,000			(110,000	)		(990,000	)		–
Trade names		–			–			850,000			–			850,000			(85,000	)		(765,000	)		–
		–			2,000,000			3,150,000			–			5,150,000			(444,629	)		(2,793,415	)		1,911,956
Indefinite lived intangibles:
Trademarks		–			1,700,000			–			–			1,700,000			–			–			1,700,000
asseenontv.com URL		–			–			3,000,000			–			3,000,000			–			–			3,000,000
		–			1,700,000			3,000,000			–			4,700,000			–			–			4,700,000
Intangible, net	$	–		$	3,700,000		$	6,150,000		$	–		$	9,850,000		$	(444,629	)	$	(2,793,415	)	$	6,611,956

Schedule of Future Amortization Expense

Year 1		$	222,222
Year 2			222,222
Year 3			222,222
Year 4			222,222
Year 5			222,222
Thereafter			759,261
		$	1,870,371

X

- References

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- Definition

Tabular disclosure of goodwill and intangible assets, which may be broken down by segment or major class.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267

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- Definition

Tabular disclosure of the amount of amortization expense expected to be recorded in succeeding fiscal years for finite-lived intangible assets.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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