v3.4.0.3

16. Segment Reporting (Tables)

9 Months Ended

Sep. 30, 2014

Segment Reporting [Abstract]

Schedule of Business Segments

		Three Months Ended September 30, 2014
														Corporate
														&
		Hardware				Home Goods				eCommerce				Other				Total
Total revenue		$	1,115,815			$	2,753,173			$	155,366			$	–			$	4,024,354
Net loss		$	(3,273,373	)		$	(18,242,393	)		$	(6,640,857	)		$	(2,947,680	)		$	(31,104,303	)
Depreciation and amortization		$	17,529			$	107,802			$	162,522			$	–			$	287,853
Interest expense		$	–			$	–			$	–			$	1,035,256			$	(1,035,256	)

		Three Months Ended September 30, 2013
														Corporate
														&
		Hardware				Home Goods				eCommerce				Other				Total
Total revenue		$	765,690			$	–			$	–			$	–			$	765,690
Net loss		$	(1,032,650	)		$	–			$	–			$	(230,527	)		$	(1,263,177	)
Depreciation and amortization		$	8,689			$	–			$	–			$	–			$	8,689
Interest expense		$	–			$	–			$	–			$	238,185			$	238,185

Reconciliation of Assets to Consolidated Assets

Summarized financial information concerning the Company's reportable segments for the nine months ended September 30, 2014 and 2013 are shown in the following tables, followed by a reconciliation of assets to consolidated assets is as follows:

		Nine Months Ended September 30, 2014
														Corporate
														&
		Hardware				Home Goods				eCommerce				Other				Total
Total revenue		$	5,223,319			$	5,038,462			$	343,820			$	–			$	10,605,601
Net loss		$	(5,464,365	)		$	(20,420,109	)		$	(7,328,018	)		$	(2,399,256	)		$	(35,611,748	)
Depreciation and amortization		$	46,524			$	230,532			$	324,844			$	–			$	601,900
Interest expense		$	–			$	(1,456,391	)		$	–			$	2,491,647			$	1,035,256
Total assets held		$	4,890,469			$	8,960,441			$	4,748,416			$	44,738,534			$	63,337,860

		Nine Months Ended September 30, 2013
														Corporate
														&
		Hardware				Home Goods				eCommerce				Other				Total
Total revenue		$	9,955,861			$	–			$	–			$	–			$	9,955,861
Net loss		$	(2,093,739	)		$	–			$	–			$	(231,956	)		$	(2,325,695	)
Depreciation and amortization		$	25,137			$	–			$	–			$	–			$	25,137
Interest expense		$	–			$	–			$	–			$	238,185			$	238,185
Total assets held		$	2,025,334			$	–			$	–			$	–			$	2,025,334

		For the Nine Months Ended September 30,
		2014				2013
Assets
Total assets for reportable segments		$	63,337,860			$	25,137
Elimination of intersegment funding receivables			(46,654,020	)			–
Elimination of intersegment notes receivable			(851,237	)			–
Elimination of intersegment interest receivable			(34,828	)			–
Elimination of intersegment deferred financing fee			(16,250	)			–
Elimination of intersegment accrued fees			(40,062	)			–
Total consolidated assets		$	15,741,463			$	25,137

X

- Definition

Tabular disclosure of all significant reconciling items in the reconciliation of total assets from reportable segments to the entity's consolidated assets.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Subparagraph (c)
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 31
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8924-108599

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8813-108599

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
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-Section 50
-Paragraph 21
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8721-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
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-Section 50
-Paragraph 22
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8736-108599

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