v3.4.0.3
3. Variable Interest Entity (Details) - USD ($)
Sep. 30, 2014
Dec. 31, 2013
Sep. 30, 2013
Dec. 31, 2012
ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:        
Cash $ 98,182 $ 91,397 $ 83 $ 288,779
Inventories 5,345,341 879,178    
Property and equipment 538,119 100,732    
Intangible assets 6,611,956 0    
Total assets 15,741,463 2,295,191 $ 25,137  
LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIENCY)        
Total liabilities 53,319,458 $ 23,503,082    
Ronco [Member]        
ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:        
Cash 64,922      
Accounts receivable 1,111,499      
Inventories 3,865,050      
Prepaid expenses and other assets 31,979      
Property and equipment 300,373      
Intangible assets 3,570,371      
Total assets 8,944,194      
LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIENCY)        
Accounts payable 4,944,040      
Accrued expenses 3,399,398      
Notes payable 16,157,495      
Total liabilities $ 24,500,933