CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) |
3 Months Ended | 9 Months Ended | ||
|---|---|---|---|---|
Sep. 30, 2014 |
Sep. 30, 2013 |
Sep. 30, 2014 |
Sep. 30, 2013 |
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| Income Statement [Abstract] | ||||
| Revenues | $ 4,024,354 | $ 765,690 | $ 10,605,601 | $ 9,955,861 |
| Cost of revenues | 5,141,020 | 595,979 | 11,100,277 | 7,998,801 |
| Gross profit | (1,116,666) | 169,711 | (494,676) | 1,957,060 |
| Operating expenses: | ||||
| Selling and marketing expenses | 730,576 | 174,863 | 1,344,463 | 351,875 |
| General and administrative expenses | 3,765,144 | 1,027,498 | 8,341,287 | 3,698,924 |
| Impairment loss on goodwill | 19,177,171 | 0 | 19,177,171 | 0 |
| Impairment loss on other intangible assets | 2,793,415 | 0 | 2,793,415 | 0 |
| Loss from operations | (27,582,972) | (1,032,650) | (32,151,012) | (2,093,739) |
| Other (income) expense: | ||||
| Change in fair value of warrants | (665,733) | 0 | 1,037,108 | 0 |
| Interest expense | (1,663,199) | (238,185) | (3,294,488) | (238,185) |
| Interest income | 33,565 | 0 | 70,303 | 0 |
| Loss on inventory deposit | (200,000) | 0 | (200,000) | 0 |
| Loss on note receivable | (1,035,256) | 0 | (1,035,256) | 0 |
| Other income (expense) | 9,292 | 7,658 | (38,403) | 6,229 |
| Net other income (expense) | (3,521,331) | (230,527) | (3,460,736) | (231,956) |
| Loss before provision for income taxes | (31,104,303) | (1,263,177) | (35,611,748) | (2,325,695) |
| Provision for income taxes | 0 | 0 | 0 | 0 |
| Net loss | (31,104,303) | (1,263,177) | (35,611,748) | (2,325,695) |
| Less: Net loss attributed to noncontrolling interest in Ronco Holdings, Inc. | 17,942,343 | 0 | 19,139,054 | 0 |
| Net loss attributable to As Seen On TV, Inc. | $ (13,161,960) | $ (1,263,177) | $ (16,472,694) | $ (2,325,695) |
| Basic and diluted loss per share | $ (.02) | $ (.02) | $ (.04) | $ (.03) |
| Basic and diluted weighted-average number of common shares outstanding | 531,815,115 | 71,741,250 | 378,457,160 | 67,114,073 |
| X | ||||||||||
- Definition Loss on inventory deposit No definition available.
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- Definition Loss on note receivable No definition available.
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| X | ||||||||||
- Definition Amount of write-down of assets recognized in the income statement. Includes, but is not limited to, losses from tangible assets, intangible assets and goodwill. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. No definition available.
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- Definition Amount of expense (income) related to adjustment to fair value of warrant liability. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of loss from the write-down of an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of income (loss) from continuing operations, including income (loss) from equity method investments, before deduction of income tax expense (benefit), and income (loss) attributable to noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- References No definition available.
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- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount before accretion (amortization) of purchase discount (premium) of interest income on nonoperating securities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of Net Income (Loss) attributable to noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- References No definition available.
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- References No definition available.
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- Definition The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- Definition Amount of income (expense) related to nonoperating activities, classified as other. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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