v3.4.0.3

7. Intangible Assets and Goodwill (Details - Intangible Assets) - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Finite lived intangibles, gross	$ 5,150,000	$ 0
Indefinite lived intangibles, gross	4,700,000	0
Accumulated amortization	(444,629)	0
Impairment loss	(2,793,415)	0
Finite lived intangibles, net	1,911,956	0
Indefinite lived intangibles, net	6,611,956	0
Total intangibles, net	9,850,000	$ 0
Trademarks [Member]
Indefinite lived intangibles, gross	1,700,000
asseenontv.com URL [Member]
Indefinite lived intangibles, gross	3,000,000
Patents [Member]
Finite lived intangibles, gross	2,000,000
Accumulated amortization	(129,629)
Impairment loss	0
Finite lived intangibles, net	1,870,371
Customer Relationships [Member]
Finite lived intangibles, gross	1,200,000
Accumulated amortization	(120,000)
Impairment loss	(1,038,415)
Finite lived intangibles, net	41,585
Domain Names [Member]
Finite lived intangibles, gross	1,100,000
Accumulated amortization	(110,000)
Impairment loss	(990,000)
Finite lived intangibles, net	0
Trade Names [Member]
Finite lived intangibles, gross	850,000
Accumulated amortization	(85,000)
Impairment loss	(765,000)
Finite lived intangibles, net	0
Participation Agreement [Member]
Finite lived intangibles, gross	2,000,000
Indefinite lived intangibles, gross	1,700,000
Total intangibles, net	3,700,000
Participation Agreement [Member] | Trademarks [Member]
Indefinite lived intangibles, gross	1,700,000
Participation Agreement [Member] | asseenontv.com URL [Member]
Indefinite lived intangibles, gross	0
Participation Agreement [Member] | Patents [Member]
Finite lived intangibles, gross	2,000,000
Participation Agreement [Member] | Customer Relationships [Member]
Finite lived intangibles, gross	0
Participation Agreement [Member] | Domain Names [Member]
Finite lived intangibles, gross	0
Participation Agreement [Member] | Trade Names [Member]
Finite lived intangibles, gross	0
Merger [Member]
Finite lived intangibles, gross	3,150,000
Indefinite lived intangibles, gross	3,000,000
Total intangibles, net	6,150,000
Merger [Member] | Trademarks [Member]
Indefinite lived intangibles, gross	0
Merger [Member] | asseenontv.com URL [Member]
Indefinite lived intangibles, gross	3,000,000
Merger [Member] | Patents [Member]
Finite lived intangibles, gross	0
Merger [Member] | Customer Relationships [Member]
Finite lived intangibles, gross	1,200,000
Merger [Member] | Domain Names [Member]
Finite lived intangibles, gross	1,100,000
Merger [Member] | Trade Names [Member]
Finite lived intangibles, gross	$ 850,000

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- References

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- Definition

Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
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- Definition

Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
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Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
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Amount of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (b)
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- Definition

Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 45
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16212-109274

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-Name Accounting Standards Codification
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-Section 50
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Carrying amount of finite-lived intangible assets, indefinite-lived intangible assets and goodwill. Goodwill is an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. Intangible assets are assets, not including financial assets, lacking physical substance.

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