v3.4.0.3
CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIENCY) - 9 months ended Sep. 30, 2014 - USD ($)
Common Stock [Member]
Additional Paid-In Capital [Member]
Retained Earnings [Member]
Parent [Member]
Noncontrolling Interest [Member]
Total
Beginning balance, shares at Dec. 31, 2013 71,741,250          
Beginning balance, value at Dec. 31, 2013 $ 7,174 $ 6,476,565 $ (27,691,630) $ (21,207,891) $ 0 $ (21,207,891)
Share based compensation   362,966   362,966    
Affiliate capital contribution   10,181,201   10,181,201    
Shares issued in connection with ASTV merger, shares 452,960,490          
Shares issued in connection with ASTV merger, value $ 45,296 5,952,180   5,997,476    
Shares issued under re-pricing agreement, shares 7,113,375          
Shares issued under re-pricing agreement, value $ 712 (712)        
Net loss attributable to noncontrolling interest         (19,139,054) (19,139,054)
Net loss attributable to As Seen On TV, Inc.     (16,472,694) (16,472,694)   (16,472,694)
Ending balance, shares at Sep. 30, 2014 531,815,115          
Ending balance, value at Sep. 30, 2014 $ 53,182 $ 22,972,201 $ (44,164,324) $ (21,138,941) $ (19,139,054) $ (40,277,995)