2. Summary of Significant Accounting Policies (Details Narrative) - USD ($) |
12 Months Ended | |
|---|---|---|
Dec. 31, 2014 |
Dec. 31, 2013 |
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| Allowance for doubtful accounts | $ 712,000 | $ 224,000 |
| Inventory write down | 924,435 | 35,000 |
| Impairment of goodwill | 20,007,174 | 0 |
| Advertising costs | $ 5,252,000 | $ 568,000 |
| Sales Revenue, Net [Member] | One customer [Member] | ||
| Concentration percentage | 13.00% | |
| Sales Revenue, Net [Member] | Two customers [Member] | ||
| Concentration percentage | 59.00% | |
| Equipment [Member] | ||
| Estimated useful lives of property and equipment | 3 years | |
| Furniture and Fixtures [Member] | ||
| Estimated useful lives of property and equipment | 3 years | |
| Land Improvements [Member] | ||
| Estimated useful lives of property and equipment | 10 years | |
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition A valuation allowance for trade and other receivables due to an Entity within one year (or the normal operating cycle, whichever is longer) that are expected to be uncollectible. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of loss from the write-down of an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of loss from reductions in inventory due to subsequent measurement adjustments, including, but not limited to, physical deterioration, obsolescence, or changes in price levels. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. No definition available.
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