v3.5.0.2
Consolidated Statements of Operations - USD ($)
 12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Income Statement [Abstract]    
Revenues $ 18,903,353 $ 14,731,837
Cost of revenues 13,362,657 11,257,676
Gross profit 5,540,696 3,474,161
Operating expenses:    
Selling and marketing expenses 10,771,989 2,174,375
General and administrative expenses 11,194,954 4,979,688
Impairment loss on goodwill 20,007,174 0
Impairment loss on other intangible assets 5,401,136 0
Loss on related party receivable 488,457 0
Loss from operations (42,323,014) (3,679,902)
Other (income) expense:    
Change in fair value of warrants 2,043,230 0
Interest expense (5,304,839) (330,793)
Interest income 60,303 0
Loss on write off note receivable - related party (1,036,465) 0
Other income (expense) (4,945) 14,642
Net other income (expense) (4,242,716) (316,151)
Loss before provision for income taxes (46,565,730) (3,996,053)
Income tax benefit 189,799 0
Net loss (46,375,931) (3,996,053)
Less: Net loss attributed to noncontrolling interest in Ronco Holdings, Inc. 24,502,544 0
Net loss attributable to As Seen On TV, Inc. $ (21,873,387) $ (3,996,053)
Basic and diluted loss per share $ (.04) $ (.01)
Basic and diluted weighted-average number of common shares outstanding 537,898,875 452,960,490