Consolidated Statements of Stockholders' Deficit - USD ($) |
Common Stock [Member] |
Additional Paid-In Capital [Member] |
Retained Earnings [Member] |
Parent [Member] |
Noncontrolling Interest [Member] |
Total |
|---|---|---|---|---|---|---|
| Beginning balance, shares at Dec. 31, 2012 | 452,960,490 | |||||
| Beginning balance, value at Dec. 31, 2012 | $ 45,296 | $ 5,761,252 | $ (23,695,577) | $ (17,889,029) | $ 0 | $ (17,889,029) |
| Share based compensation | 677,191 | 677,191 | 677,191 | |||
| Net loss attributable to noncontrolling interest | 0 | |||||
| Net loss attributable to As Seen On TV, Inc. | (3,996,053) | (3,996,053) | (3,996,053) | |||
| Ending balance, shares at Dec. 31, 2013 | 452,960,490 | |||||
| Ending balance, value at Dec. 31, 2013 | $ 45,296 | 6,437,443 | (27,691,630) | (21,207,891) | 0 | (21,207,891) |
| Share based compensation | 575,686 | 575,686 | 575,686 | |||
| Affiliate capital contribution | 10,181,201 | 10,181,201 | 10,181,201 | |||
| Shares issued for acquisition, shares | 71,741,250 | |||||
| Shares issued for acquisition, value | $ 7,174 | 5,990,302 | 5,997,476 | 5,997,476 | ||
| Shares issued under re-pricing agreement, shares | 7,113,375 | |||||
| Shares issued under re-pricing agreement, value | $ 712 | 639,492 | 640,204 | 640,204 | ||
| Net loss attributable to noncontrolling interest | (24,502,544) | (24,502,544) | ||||
| Net loss attributable to As Seen On TV, Inc. | (21,873,387) | (21,873,387) | (21,873,387) | |||
| Ending balance, shares at Dec. 31, 2014 | 531,815,115 | |||||
| Ending balance, value at Dec. 31, 2014 | $ 53,182 | $ 23,825,124 | $ (49,565,017) | $ (25,686,711) | $ (24,502,544) | $ (50,189,255) |