v2.4.0.8

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) | 6 Months Ended | 12 Months Ended |  |
--- | --- | --- | --- | ---
Jun. 30, 2014 USD ($) | Jun. 30, 2013 USD ($) | Dec. 31, 2013 USD ($) | Jun. 30, 2014 Loans Payable, Six [Member] USD ($) | Jun. 30, 2014 Loans Payable, Six [Member] CNY | Dec. 31, 2013 Loans Payable, Six [Member] USD ($)
Summary Of Significant Accounting Policies [Line Items] |  |  |  |  |  |
Current Fiscal Year End Date | --12-31 |  |  |  |  |
Former Fiscal Year End Date | --05-31 |  |  |  |  |
Advertising Expense | $ 211,382 | $ 128,897 |  |  |  |
Restricted cash | 16,120 |  | 16,519 |  |  |
Short-term loan | 7,284,480 |  | 7,464,856 | 14,508 | 90,000 | 14,867
Allowance for Doubtful Accounts Receivable | 1,811,646 |  | 984,717 |  |  |
Inventory Valuation Reserves | 140,604 |  | 4,603,929 |  |  |
Impairment of Long-Lived Assets Held-for-use | 766,912 |  | 740,102 |  |  |
Impairment of Intangible Assets, Finite-lived | 6,513,780 |  | 6,675,073 |  |  |
Allowance for Doubtful Accounts Receivable, Write-offs | $ 441,664 | $ 0 |  |  |  |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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