<SUBMISSION>
<ACCESSION-NUMBER>0001065949-17-000043
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>5
<PERIOD>20170112
<ITEMS>7.01
<ITEMS>9.01
<FILING-DATE>20170328
<DATE-OF-FILING-DATE-CHANGE>20170328
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>RICH CIGARS INC
<CIK>0001582962
<ASSIGNED-SIC>2100
<IRS-NUMBER>463289369
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>333-199452
<FILM-NUMBER>17716837
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>5100 SW 103RD STREET
<CITY>OCALA
<STATE>FL
<ZIP>34476
<PHONE>3104980255
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>5100 SW 103RD STREET
<CITY>OCALA
<STATE>FL
<ZIP>34476
</MAIL-ADDRESS>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>richcigars8kmarch2017.htm
<TEXT>
<html>



<body lang=EN-US>





<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>UNITED STATES</p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>SECURITIES AND EXCHANGE
COMMISSION</p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>WASHINGTON, DC 20549</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none'><b>FORM 8-K</b></p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none'>CURRENT REPORT PURSUANT
TO SECTION 13 OR 15(D) OF THE<br>
SECURITIES EXCHANGE ACT OF 1934</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none'>Date of report (Date of
earliest event reported): January 12, 2017</p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>
<u><b>Rich Cigars</b></u><b><u>, Inc.</u></b></p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>(Exact name of
Registrant as specified in its charter)</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%" id="AutoNumber1">
  <tr>
    <td width="38%" align="center">Florida</td>
    <td width="28%" align="center">333-199452</td>
    <td width="34%" align="center">46-3289369</td>
  </tr>
  <tr>
    <td width="38%" align="center" style="border-top-style: solid; border-top-width: 1">
    (State or Other Jurisdiction of Incorporation or Organization)</td>
    <td width="28%" align="center" style="border-top-style: solid; border-top-width: 1">
    (Commission File Number)</td>
    <td width="34%" align="center" style="border-top-style: solid; border-top-width: 1">
    (I.R.S. Employer Identification No.)</td>
  </tr>
  <tr>
    <td width="38%">&nbsp;</td>
    <td width="28%">&nbsp;</td>
    <td width="34%">&nbsp;</td>
  </tr>
</table>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>
<u>5100 SW 103rd Street, Ocala, Florida 34476</u></p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>(Address of Principal
Executive Offices)</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'><u>(305)
998-1973</u></p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>(Registrant's Telephone
Number, Including Area Code)</p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>&nbsp;</p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>___________________________________________________________________</p>

<p class=MsoNormal align=center style='text-align:center;text-autospace:none; margin-top:0; margin-bottom:0'>(Former Name or Former
Address, if Changed Since Last Report)</p>



<p class=MsoNormal style='text-autospace:none'>Check the appropriate box below if the Form 8-K
filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions (see General Instruction A.2.
below):</p>



<p class=MsoNormal style='text-autospace:none'>[_] Written communications pursuant to Rule 425
under the Securities Act (17 CFR 230.425)</p>



<p class=MsoNormal style='text-autospace:none'>[_] Soliciting material pursuant to Rule 14a-12
under the Exchange Act (17 CFR 240.14a-12)</p>



<p class=MsoNormal style='text-autospace:none'>[_] Pre-commencement communications pursuant to
Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</p>



<p class=MsoNormal style='text-autospace:none'>[_] Pre-commencement communications pursuant to
Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</p>


<hr color="#000080">
<br clear=all
style='page-break-before:always'>




<p style='text-align:center'><b>SECTION 7 - REGULATION FD</b></p><p><b>&nbsp;</b></p>
<p><b>Item 7.01 Regulation FD Disclosure.</b></p>

<p class=MsoNormal style='text-align:justify'><i>Press Release</i></p>



<p class=MsoNormal style='text-align:justify'>The information in this Item 7.01 of this
Current Report is furnished pursuant to Item 7.01 and shall not be deemed
&quot;filed&quot; for any purpose, including for the purposes of Section 18 of
the Exchange Act, or otherwise subject to the liabilities of that Section. The
information in this Current Report on Form 8-K shall not be deemed incorporated
by reference into any filing under the Securities Act or the Exchange Act
regardless of any general incorporation language in such filing.</p>



<p class=MsoNormal style='text-align:justify'>On January 12, 2017, Rich Cigars,
Inc. made a press release announcing <i>Rich Cigars
Debuts Trading Under RCGR Entering Highly Profitable Tobacco Market With Luxury
Brand</i>.&nbsp; The text of the press release is attached hereto as Exhibit
99.1.</p>



<p class=MsoNormal style='text-align:justify'>On January 20, 2017, Rich Cigars,
Inc. made a press release announcing <i>RICH Cigars Begins Expansion of Wholesale and
Retail State Distribution</i>.&nbsp; The text of the press release is attached
hereto as Exhibit 99.2.</p>



<p class=MsoNormal style='text-align:justify'>On February 17, 2017, Rich Cigars,
Inc. made a press release announcing <i>RICH Cigars Set to Vend and Host
Events at NBA All-Star Weekend</i>.&nbsp; The text of the press release is
attached hereto as Exhibit 99.3.</p>



<p class=MsoNormal style='text-align:justify'>On February 17, 2017, Rich Cigars,
Inc. made a press release announcing <i>RICH Cigars Will Host All-Star Weekend Festivities and Vend
Legendary Private Party</i>.&nbsp; The text of the press release is attached
hereto as Exhibit 99.4.</p>

<p class=MsoNormal align=center style='text-align:center'><b>SECTION 9 - FINANCIAL
STATEMENTS AND EXHIBITS</b></p>



<p class=MsoNormal><b>Item
9.01 Financial Statements and Exhibits</b></p>



<p class=MsoNormal>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (d)&nbsp;
Exhibits.&nbsp; The following is a complete list of exhibits filed as part of this
Report. Exhibit numbers correspond to the numbers in the exhibit table of Item
601of Regulation S-K.</p>



<p class=MsoNormal>&nbsp;&nbsp;
</p>

<table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0
 style='border-collapse:collapse'>
 <tr>
  <td width=213 valign=top style='width:159.6pt;border:none;border-bottom:solid windowtext 1.0pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal align=center style='text-align:center'><b>Exhibit No.</b></p>
  </td>
  <td width=22 valign=top style='width:16.8pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal align=center style='text-align:center'><b>&nbsp;</b></p>
  </td>
  <td width=403 valign=top style='width:4.2in;border:none;border-bottom:solid windowtext 1.0pt;
  padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal align=center style='text-align:center'><b>Description</b></p>
  </td>
 </tr>
 <tr>
  <td width=213 valign=top style='width:159.6pt;border:none;padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal>99.1</p>
  </td>
  <td width=22 valign=top style='width:16.8pt;padding:0in 5.4pt 0in 5.4pt'>

  </td>
  <td width=403 valign=top style='width:4.2in;border:none;padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal>Press Release dated January 12, 2017</p>
  </td>
 </tr>
 <tr>
  <td width=213 valign=top style='width:159.6pt;padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal>99.2</p>
  </td>
  <td width=22 valign=top style='width:16.8pt;padding:0in 5.4pt 0in 5.4pt'>

  </td>
  <td width=403 valign=top style='width:4.2in;padding:0in 5.4pt 0in 5.4pt'>
  <p class=MsoNormal>Press Release dated January 20, 2017</p>
  </td>
 </tr>
 <tr style='height:3.5pt'>
  <td width=213 valign=top style='width:159.6pt;padding:0in 5.4pt 0in 5.4pt;
  height:3.5pt'>
  <p class=MsoNormal>99.3</p>
  </td>
  <td width=22 valign=top style='width:16.8pt;padding:0in 5.4pt 0in 5.4pt;
  height:3.5pt'>

  </td>
  <td width=403 valign=top style='width:4.2in;padding:0in 5.4pt 0in 5.4pt;
  height:3.5pt'>
  <p class=MsoNormal>Press Release dated February 17, 2017</p>
  </td>
 </tr>
 <tr style='height:3.5pt'>
  <td width=213 valign=top style='width:159.6pt;padding:0in 5.4pt 0in 5.4pt;
  height:3.5pt'>
  99.4</td>
  <td width=22 valign=top style='width:16.8pt;padding:0in 5.4pt 0in 5.4pt;
  height:3.5pt'>

  &nbsp;</td>
  <td width=403 valign=top style='width:4.2in;padding:0in 5.4pt 0in 5.4pt;
  height:3.5pt'>
  <p class=MsoNormal>Press Release dated February 17, 2017</p>
  </td>
 </tr>
</table>


<p align="center">-1- </p>
<hr color="#000080">
<br clear=all
style='page-break-before:always'>


<p align="left">&nbsp;</p>

<p align="center">&nbsp;</p>



<p class=MsoNormal align=center style='text-align:center;text-autospace:none'><b>SIGNATURES</b></p>



<p class=MsoNormal style='text-autospace:none'>Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.</p>



<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'><b>RICH CIGARS, INC.</b></p>



<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<p class=MsoNormal style='text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>Date: March 28, 2017</p>



<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>&nbsp;</p>



<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>By: /s/ Richard Davis</p>



<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>____________________________________</p>

<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>Richard Davis,</p>

<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>Chief Executive Officer </p>

<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>&nbsp;</p>

<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>&nbsp;</p>

<p class=MsoNormal style='margin-left:3.0in;text-indent:.5in;text-autospace:
none; margin-top:0; margin-bottom:0'>&nbsp;</p>





<p class="MsoNormal" style="text-indent: .5in; text-autospace: none; margin-left: 3.0in; margin-top: 0; margin-bottom: 0">&nbsp;</p>
<p class="MsoNormal" style="text-indent: .5in; text-autospace: none; margin-left: 3.0in; margin-top: 0; margin-bottom: 0">&nbsp;</p>
<p class="MsoNormal" style="text-indent: .5in; text-autospace: none; margin-left: 3.0in; margin-top: 0; margin-bottom: 0">&nbsp;</p>
<p class="MsoNormal" style="text-indent: .5in; text-autospace: none; margin-left: 3.0in; margin-top: 0; margin-bottom: 0">&nbsp;</p>
<p class="MsoNormal" style="text-autospace: none; margin-top: 0; margin-bottom: 0" align="center">
-2-</p>





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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>ex99.1.htm
<TEXT>
<html>
<body>



<p class=MsoNormal style='line-height:18.0pt;background:white' align="center">
EXHIBIT 99.1</p>



<p class=MsoNormal style='line-height:18.0pt;background:white' align="center">
<b>Rich Cigars
Debuts Trading Under RCGR Entering Highly Profitable Tobacco Market With Luxury
Brand</b></p>

<p class=MsoNormal style='background:white'>OCALA, Fla., Jan. 12,
2017 (GLOBE NEWSWIRE) -- Rich Cigars, Inc. (&quot;RICH&quot;), (OTCPink:RCGR), a
manufacturer of high-quality premium cigar products, proudly announced today,
that after nearly a year of diligent preparation, the Company has made its
formal debut, trading on the OTC Markets' Pink Sheets, as a Fully Reporting
Company with the Securities and Exchange Commission.</p>

<p class=MsoNormal style='background:white'>The Company completed
its first trading day on Wednesday, January 11, 2017, stronger than management
anticipated. Trading under the ticker symbol, RCGR, the Company's stock opened
for trading at $0.80.&nbsp; The stock traded a total of 16,740 shares; closing
the day up 18.8% at $0.95, with an intraday high of $1.05.</p>

<p class=MsoNormal style='background:white'>&quot;This first day of
trading was better than anticipated,&quot; said Richard Davis, CEO of Rich Cigars, Inc. &quot;By entering a highly profitable and
typically dividend generous market sector, with high-end premium cigar
products, we firmly believe the RICH brand will offer the tobacco industry a
sexier and generally more acceptable alternative, to what's generally offered
by bellwethers like Altria and Philip Morris International. Meaning, a more
exciting company and possibly, a more lucrative stock.</p>

<p class=MsoNormal style='background:white'>&quot;Even with attractive
newcomers like 'Turning Point Brands' entering the fray, RICH brand's ability
to incorporate 'Lifestyle' savoir fare, with sports and entertainment, will
likely resonate much better with investors, than most of our competitors.&quot;</p>

<p class=MsoNormal style='background:white'>Listing with the OTC
Pink Sheet market through a SEC Form S-1 registration, management believes the
Company's cap table will prove to be very attractive to early investors. This
should ultimately assist with the stability of the Company's market during the
first 6 months of trading.&nbsp; Anticipated revenue will also be a strong
contributing factor to the Company's success.</p>

<p class=MsoNormal style='background:white' align="justify">Mr. Davis concluded, &quot;We
were expecting to open at approximately $0.75. And while believing we would
ultimately see roughly $1.50 early in the quarter, we had no immediate thoughts
of hitting $1.05 yesterday - although I'm sure some of the immediate interest
is due to our associations with celebrity ambassadors like DJ Khaled (record
producer, radio personality, DJ and record label executive).&nbsp; Yesterday's
trading shows we are on the right path and could possibly exceed our price
targets quickly. And by continuing to leverage 'star power,' I'm confident that
Rich Cigars, and the RICH lifestyle brand, will find strong prosperity this
2017.&quot;</p>

<p class=MsoNormal style='background:white' align="justify"><b>ABOUT Rich Cigars, Inc.</b></p>

<p class=MsoNormal style='background:white' align="justify">Rich Cigars,
Inc.&nbsp;is the maker&nbsp;and distributer&nbsp;of&nbsp;high-quality, hand rolled,
premium cigars&nbsp;and other high-end cigar products, marketed under the
'RICH' brand. &nbsp;The Company, operating out of Ocala, Florida, manufactures
and ages its tobacco in Central America; primarily, Nicaragua. &nbsp;Iconicized<b>&nbsp;</b>by
the sports and entertainment industries,&nbsp;Rich Cigars is quickly becoming
known as a 'Lifestyle Brand,'&nbsp;transcending&nbsp;the traditional cigar
company. &nbsp;Having brand endorsements&nbsp;from major Hip-Hop entertainers
and celebrity influencers, such as&nbsp;DJ&nbsp;Khaled,&nbsp;in addition to being&nbsp;chosen
as the cigar&nbsp;vendor at events for Michael Jordan, Derek Jeter, and others,
&nbsp;Rich Cigars has been featured in music videos, print photography and
high-end sports and&nbsp;entertainment&nbsp;events. &nbsp;The
Company's&nbsp;hand-made cigars&nbsp;are currently sold nationally&nbsp;through&nbsp;local
and regional cigar&nbsp;retailers,&nbsp;as well as&nbsp;through&nbsp;direct
sales&nbsp;via the internet.</p>
<hr color="#000080">
<br clear=all
style='page-break-before:always'>

<p class=MsoNormal style='background:white' align="justify"><b><i>Forward Looking
Statements</i></b><br>
Statements in this press release that are not statements of historical or
current fact constitute &quot;forward-looking statements.&quot;&nbsp; Such
forward-looking statements involve known and unknown risks, uncertainties and
other unknown factors that could cause the Company's actual operating results
to be materially different from any historical results or from any future
results expressed or implied by such forward-looking statements.&nbsp; In
addition to statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
&quot;believes,&quot; &quot;belief,&quot; &quot;expects,&quot;
&quot;expect,&quot; &quot;intends,&quot; &quot;intend,&quot; &quot;anticipate,&quot;
&quot;anticipates,&quot; &quot;plans,&quot; &quot;plan,&quot; to be uncertain
and forward-looking.&nbsp; The forward-looking statements contained herein are
also subject generally to other risks and uncertainties that are described from
time to time in the Company's filings with the Securities and Exchange
Commission.</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0' align="justify">Contact</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0' align="justify">Rich
Cigars, Inc.</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0' align="justify">Investor
Relations</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0' align="justify">ir@RichCigars.com</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0' align="justify">(917)
409-8983</p>

</body>

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</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>3
<FILENAME>ex99.2.htm
<TEXT>
<html>
<body>




<p class=MsoNormal align="center">EXHIBIT 99.2</p>




<p class=MsoNormal align="center"><b>RICH Cigars Begins Expansion of Wholesale and
Retail State Distribution</b></p>

<p class=MsoNormal style='background:white' align="justify">OCALA, Fla., Jan. 20,
2017 (GLOBE NEWSWIRE) -- RICH Cigars, Inc. (&quot;RICH&quot;), (OTCPink:RCGR), a
manufacturer of high-quality premium cigar products, proudly announced today,
that the Company has begun an effort to expand its market by achieving various
State approvals to broaden its ability to directly wholesale to retailers the
RICH brand's core line of cigars.</p>

<p class=MsoNormal style='background:white' align="justify">&quot;We have a production of
100,000 sticks, from our core line of unique blended cigars, that will soon
make their way to the U.S. from our Nicaraguan facility,&quot; said Al Rushing, Vice
President and COO &nbsp;of RICH Cigars, Inc.&nbsp; &quot;It is important we receive
the strongest financial benefit from distribution.&nbsp; Having the ability,
particularly in key areas, to directly wholesale vs. using regional or local
'middle-men' will help accomplish this.&quot;</p>

<p class=MsoNormal style='background:white' align="justify">While the
Company's&nbsp;hand-made cigars&nbsp;are currently sold
nationally&nbsp;through&nbsp;local and regional cigar&nbsp;retailers,
management indicated the Company currently uses multiple distribution outlets
in its logistics.&nbsp; While having early distribution is a great achievement,
especially larger outfits - as management is in talks with major national
distributors - having the ability to wholesale directly, affords their product
greater value to consumers; which is inherent to the Company's success.</p>

<p class=MsoNormal style='background:white' align="justify">Mr. Rushing continued,
&quot;We currently have the ability to directly distribute 'wholesale/retail' in the
states of Louisiana, Mississippi, Florida and Pennsylvania. This gives us a
huge financial advantage in these states vs. those states where we would use a
middle-man (Independent Distributors).&nbsp; Also, the markup cost, that is
ultimately absorbed by the end consumer, is far less in the states where we are
approved for direct distribution vs. those where we are not.&nbsp;</p>

<p class=MsoNormal style='background:white' align="justify">&quot;The goal is to get the
approval of individual States - where such approval is mandated - and begin
distributing our core line directly.&nbsp; This should ultimately result in
greater sales and profitability.&quot;</p>

<p class=MsoNormal style='background:white' align="justify">Most States require a
license for a manufacturer to directly sell tobacco products in that
State.&nbsp; The Company has already filed applications in key States where the
brand's marketing is primarily targeted.&nbsp; Management believes this will
speed up the process of retailers carrying the brand's core line.</p>

<p class=MsoNormal style='background:white' align="justify">Mr. Rushing concluded,
&quot;We believe we're making headway with the States in which we have already
applied; so this is an exciting time.&nbsp; We are confident we will receive
the approvals we seek.&nbsp; Of course, we are safe knowing retailers are
anxiously waiting to carry our cigars.&quot;</p>
<hr color="#000080">
<br clear=all
style='page-break-before:always'>

<p class=MsoNormal style='background:white' align="justify"><b>ABOUT RICH Cigars, Inc.</b></p>

<p class=MsoNormal style='background:white' align="justify">RICH Cigars,
Inc.&nbsp;is the maker&nbsp;and distributor&nbsp;of&nbsp;high-quality, hand
rolled, premium cigars&nbsp;and other high-end cigar products, marketed under
the 'RICH' brand. &nbsp;The Company, operating out of Ocala, Florida,
manufactures and ages its tobacco in Central America; primarily, Nicaragua. &nbsp;Iconicized<b>&nbsp;</b>by
the sports and entertainment industries,&nbsp;RICH&nbsp;cigars is quickly
becoming known as a  Lifestyle Brand,'&nbsp;transcending&nbsp;the traditional
cigar company. &nbsp;Having brand endorsements&nbsp;from major Hip-Hop
entertainer&nbsp;and celebrity influencers, such
as&nbsp;DJ&nbsp;Khaled,&nbsp;in addition to being&nbsp;chosen as the
Cigar&nbsp;vendor at events for Michael Jordan, Derek Jeter, and others,
&nbsp;RICH&nbsp;Cigars has been featured in music videos, print photography and
high-end sport and&nbsp;entertainment&nbsp;events. &nbsp;The Company's&nbsp;hand-made
cigars&nbsp;are currently sold nationally&nbsp;through&nbsp;local and regional
cigar&nbsp;retailers,&nbsp;as well as&nbsp;through&nbsp;direct sales&nbsp;via
the internet.</p>

<p class=MsoNormal style='background:white' align="justify"><b><i>Forward Looking
Statements</i></b><br>
Statements in this press release that are not statements of historical or
current fact constitute &quot;forward-looking statements.&quot;&nbsp; Such
forward-looking statements involve known and unknown risks, uncertainties and
other unknown factors that could cause the Company's actual operating results
to be materially different from any historical results or from any future
results expressed or implied by such forward-looking statements.&nbsp; In
addition to statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
&quot;believes,&quot; &quot;belief,&quot; &quot;expects,&quot;
&quot;expect,&quot; &quot;intends,&quot; &quot;intend,&quot;
&quot;anticipate,&quot; &quot;anticipates,&quot; &quot;plans,&quot;
&quot;plan,&quot; to be uncertain and forward-looking.&nbsp; The
forward-looking statements contained herein are also subject generally to other
risks and uncertainties that are described from time to time in the Company's
filings with the Securities and Exchange Commission.</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>Contact</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>RICH
Cigars, Inc. </p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>Investor
Relations </p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>ir@RichCigars.com</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>(917)
409-8983</p>

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<DOCUMENT>
<TYPE>EX-99.3
<SEQUENCE>4
<FILENAME>ex99.3.htm
<TEXT>
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<p class=MsoNormal style='margin-top:7.5pt;margin-right:0in;margin-bottom:11.25pt;
margin-left:0in;background:white' align="center">EXHIBIT 99.3</p>




<p class=MsoNormal style='margin-top:7.5pt;margin-right:0in;margin-bottom:11.25pt;
margin-left:0in;background:white' align="center"><b>RICH Cigars Set to Vend and Host
Events at NBA All-Star Weekend </b> </p>

<p class=MsoNormal style='background:white' align="justify">OCALA, Fla., Feb. 07,
2017 (GLOBE NEWSWIRE) -- RICH Cigars, Inc. (&quot;RICH&quot;), (OTCPink:RCGR), a
manufacturer of high-quality premium cigar products, proudly announced today
that the Company will be participating in the festivities of this year's NBA
All-Star Weekend 2017; both hosting events and vending at one of the most
legendary parties of the season.</p>

<p class=MsoNormal style='background:white' align="justify">&quot;We are excited and
privileged to market our core line of premium cigars during one of sports' most
celebrated weekends,&quot; said Richard Davis, President and CEO of
RICH&nbsp;Cigars, Inc.&nbsp; &quot;Our presence there will certainly be noted as
we'll host three amazing events. The most exciting opportunity however, is
where we'll be vending at one of the season's most legendary parties.&nbsp;
This is where the RICH brand will continue to make an impact; weaving itself
into the fabric of our culture.&quot;</p>

<p class=MsoNormal style='background:white' align="justify">All-Star Weekend 2017 runs February 17<sup>th</sup>,
2017 through February 19<sup>th</sup>, 2017, in New Orleans.</p>

<p class=MsoNormal style='background:white' align="justify">Alfred Rushing, Vice
President and COO of RICH&nbsp;Cigars, Inc., indicated this is not the first
time RICH has participated in celebrity events.&nbsp; The Company has vended at
events such as the <b><u>Derek Jeter Celebrity Invitational</u></b> and the <b><u>RMC
(Revolt Music Conference 2016)</u></b>.&nbsp; What lends that special <i>'je ne
sais quoi'</i> to RICH's hosting and vending duties at this All-Star Weekend is
the Company's opportunity to introduce its brand to tens of millions of
travelers - inbound to New Orleans for both the All-Star Weekend and Mardi Gras
2017.</p>

<p class=MsoNormal style='background:white' align="justify">&quot;Our core line of RICH
premium cigars will be on display and introduced to tens of millions of
travelers from all over the World; converging on New Orleans for two highly
commercialized and historic events,&quot; said Mr. Rushing.&nbsp; &quot;This is a
phenomenal marketing and business opportunity.&quot;</p>

<p class=MsoNormal style='background:white' align="justify">Mr. Davis concluded,
&quot;What's even sexier is that RICH has secured the opportunity to vend one of the
most legendary, high profile, private - 'invite only' - parties of the
season.&nbsp; We firmly believe this event will help set the stage for the
enormous exposure our brand will experience over the next 9 to 12 months;
positively impacting the Company's value.&quot;</p>

<p class=MsoNormal style='background:white' align="justify"><b>ABOUT RICH Cigars, Inc.</b></p>

<p class=MsoNormal style='background:white' align="justify">RICH&nbsp;Cigars,
Inc.&nbsp;is the maker&nbsp;and distributer&nbsp;of&nbsp;high-quality, hand
rolled, premium cigars&nbsp;and other high-end cigar products, marketed under
the 'RICH' brand.&nbsp;The Company, operating out of Ocala, Florida,
manufactures and ages its tobacco in Central America; primarily, Nicaragua.
&nbsp;Iconicized<b>&nbsp;</b>by the sports and entertainment
industries,&nbsp;RICH Cigars is quickly becoming known as a 'Lifestyle
Brand,'&nbsp;transcending&nbsp;the traditional cigar company. &nbsp;Having
brand endorsements&nbsp;from major Hip-Hop entertainers and celebrity influencers,
such as&nbsp;DJ&nbsp;Khaled,&nbsp;in addition to being&nbsp;chosen as the
Cigar&nbsp;vendor at events for Michael Jordan, Derek Jeter, and others,
RICH&nbsp;Cigars has been featured in music videos, print photography and
high-end sport and&nbsp;entertainment&nbsp;events. &nbsp;The
Company's&nbsp;hand-made cigars&nbsp;are currently sold
nationally&nbsp;through&nbsp;local and regional cigar&nbsp;retailers,&nbsp;as
well as&nbsp;through&nbsp;direct sales&nbsp;via the internet.</p>
<hr color="#000080">
<p align="justify">
<br clear=all
style='page-break-before:always'>
</p>
<p class=MsoNormal style='background:white; margin-top:0; margin-bottom:0' align="justify"><b><i>Forward Looking
Statements</i></b></p>

<p class=MsoNormal style='background:white; margin-top:0; margin-bottom:0' align="justify"><br>
Statements in this press release that are not statements of historical or
current fact constitute &quot;forward-looking statements.&quot;&nbsp; Such
forward-looking statements involve known and unknown risks, uncertainties and
other unknown factors that could cause the Company's actual operating results
to be materially different from any historical results or from any future
results expressed or implied by such forward-looking statements.&nbsp; In
addition to statements that explicitly describe these risks and uncertainties,
readers are urged to consider statements that contain terms such as
&quot;believes,&quot; &quot;belief,&quot; &quot;expects,&quot; &quot;expect,&quot;
&quot;intends,&quot; &quot;intend,&quot; &quot;anticipate,&quot;
&quot;anticipates,&quot; &quot;plans,&quot; &quot;plan,&quot; to be uncertain
and forward-looking.&nbsp; The forward-looking statements contained herein are
also subject generally to other risks and uncertainties that are described from
time to time in the Company's filings with the Securities and Exchange
Commission.</p>

<p class=MsoNormal style='background:white; margin-top:0; margin-bottom:0'>&nbsp;</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>Contact</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>RICH
Cigars, Inc. </p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>Investor
Relations </p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>ir@RichCigars.com</p>

<p class=MsoNormal style='margin-bottom:0in;margin-bottom:0;background:white; margin-top:0'>(917)
409-8983</p>

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<DOCUMENT>
<TYPE>EX-99.4
<SEQUENCE>5
<FILENAME>ex99.4.htm
<TEXT>
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<p class=MsoNormal align="center">EXHIBIT 99.4</p>



<p class=MsoNormal align="center"><b>RICH Cigars Will Host All-Star Weekend Festivities and Vend
Legendary Private Party</b></p>



<p class=MsoNormal align="justify">OCALA, Fla., Feb. 17, 2017 (GLOBE NEWSWIRE) -- RICH Cigars,
Inc. (&quot;RICH&quot;), (OTCPink:RCGR), a manufacturer of high-quality premium cigar
products, proudly announced, that tonight, the Company will be displaying its
core line of RICH premium cigars, to an incalculable number of guests, as
management participates in four spectacular events during this year's NBA
All-Star Weekend 2017. This includes vending a private party hosted by one of
the greatest NBA players in history.</p>

<p class=MsoNormal align="justify">&quot;As a former co-owner of industry famed, Cigar Factory, I've
participated in events all over the world,&quot; stated Alfred Rushing, Vice
President and COO of Rich Cigars, Inc. &quot;Yet, the culmination of these four
events, during a time when millions of people from around the globe are
descending on New Orleans for Mardi Gras and the All-Star Weekend, is proving
to be a major marketing platform for RICH Cigars. The international exposure
and opportunity for the Company is priceless; with future distribution and
sales for RICH Cigars being firmly established for years to come.&quot;</p>

<p class=MsoNormal align="justify">It goes without saying, that aside from these high-profile
events which management will be hosting, vending at legendary ball player
Michael Jordan's high profile, private - 'invite only' - party, will be the
highlight of the evening for the RICH brand.&nbsp; Management previously
indicated, that this particular showing should set the stage for enormous
amounts of enduring exposure.&nbsp; Should this be the case, management
believes that the Company's overall value will be positively impacted.</p>

<p class=MsoNormal align="justify">This year's All-Star Weekend 2017 is in New Orleans and runs
from today, February 17th through Sunday, February 19th.&nbsp;</p>

<p class=MsoNormal align="justify">ABOUT RICH Cigars, Inc.</p>

<p class=MsoNormal align="justify">Rich Cigars, Inc.&nbsp;is the maker&nbsp;and
distributer&nbsp;of&nbsp;high-quality, hand rolled, premium cigars&nbsp;and
other high-end cigar products, marketed under the 'RICH' brand. &nbsp;The
Company, operating out of Ocala, Florida, manufactures and ages its tobacco in
Central America; primarily, Nicaragua. &nbsp;Iconicized&nbsp;by the sports and
entertainment industries,&nbsp;RICH&nbsp;cigars is quickly becoming known as a
'Lifestyle Brand,'&nbsp;transcending&nbsp;the traditional cigar company.
&nbsp;Having brand endorsements&nbsp;from major Hip-Hop entertainer&nbsp;and
celebrity influencers, such as&nbsp;DJ&nbsp;Khaled,&nbsp;in addition to
being&nbsp;chosen as the Cigar&nbsp;vendor at events for Michael Jordan, Derek
Jeter, and others, &nbsp;RICH&nbsp;Cigars has been featured in music videos,
print photography and high-end sport and&nbsp;entertainment&nbsp;events.
&nbsp;The Company's&nbsp;hand-made cigars&nbsp;are currently sold
nationally&nbsp;through&nbsp;local and regional cigar&nbsp;retailers,&nbsp;as
well as&nbsp;through&nbsp;direct sales&nbsp;via the internet.</p>

<p class=MsoNormal>Forward Looking Statements</p>

<p class=MsoNormal align="justify">Statements in this press release that are not statements of
historical or current fact constitute &quot;forward-looking
statements.&quot;&nbsp; Such forward-looking statements involve known and
unknown risks, uncertainties and other unknown factors that could cause the
Company's actual operating results to be materially different from any
historical results or from any future results expressed or implied by such
forward-looking statements.&nbsp; In addition to statements that explicitly
describe these risks and uncertainties, readers are urged to consider
statements that contain terms such as &quot;believes,&quot; &quot;belief,&quot;
&quot;expects,&quot; &quot;expect,&quot; &quot;intends,&quot;
&quot;intend,&quot; &quot;anticipate,&quot; &quot;anticipates,&quot;
&quot;plans,&quot; &quot;plan,&quot; to be uncertain and forward-looking.&nbsp;
The forward-looking statements contained herein are also subject generally to
other risks and uncertainties that are described from time to time in the
Company's filings with the Securities and Exchange Commission.</p>

<p class=MsoNormal style="margin-top: 0; margin-bottom: 0">Contact</p>

<p class=MsoNormal style="margin-top: 0; margin-bottom: 0">Rich Cigars, Inc. </p>

<p class=MsoNormal style="margin-top: 0; margin-bottom: 0">Investor Relations </p>

<p class=MsoNormal style="margin-top: 0; margin-bottom: 0">ir@RichCigars.com</p>

<p class=MsoNormal style="margin-top: 0; margin-bottom: 0">(917) 409-8983</p>





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