National Storage Mechanism | Additional information

For release: 07.00, 25 March 2025

GOOD LIFE PLUS PLC

(the "Company" or "Good Life")

TRADING UPDATE

RECORD REVENUES DRIVEN BY BRAND PARTNERSHIPS AND NEW PRODUCT LAUNCHES

Good Life Plus Plc (AQSE: GDLF), an innovator in the luxury prize draw and rewards sector, is pleased to give the following update on trading for the year ended 31 January 2025 (FY24/25).

The Company has traded strongly throughout the period and into the early part of the new financial year. Revenue for FY24/25 is expected to exceed £3.7m (HY24/25: £1.7m) with monthly recurring revenue (MMR) in January 2025 of £420,000, compared to MMR of £330,000 in July 2024. Subscriber numbers have also continued to grow and now exceed 40,000 compared to 37,000 at the half year.

Trading has continued positively into the new financial year and March 2025 is expected to be a record month with revenues exceeding £500,000 for the first time in the Company's history. This is supported by over 43,000 active subscribers.

Costs have continued to increase in line with the Company's stated strategy of investing in customer acquisition, technology and team expansion to support growth. As a result, the Company now expects to report an EBITDA loss of circa. £3.5m (compared to £1.7m at 31 July 2024) and an Operating Loss for FY24/25 of £4.28m. Much of this investment has been made in marketing activities to support and promote the Company's subscription product. Although it is still relatively early in the Company's growth journey, the investments made are driving an improvement in ROI on marketing spend. Customer acquisition costs (CAC) are decreasing and customer lifetime value (CLTV) continues to increase. This positions the Company well for future sustainable growth.

Alongside marketing spend, investment has also been made in technology infrastructure, as well as in the team with key hires across senior management. These are expected to substantially enhance the Company's capabilities in technology development, content production and business intelligence, establishing a platform, which will allow a rapid scaling of new revenue streams in both the B2C and B2B markets during FY25/26.

On the operating side, the Company has launched a number of successful new products, including its Instant Wins product in February 2025, with expectations for revenue and active player growth, improved margin and positive cash contribution.

Partnership expansion has also continued with new and existing relationships strengthening with brands such as Gambling.com, News UK, Reach Plc and a leading UK mobile network operator. Additional high-profile partnerships and media partners are currently in negotiation and further announcements are anticipated in the coming months.

All of this progress has been supported by an enhanced digital experience for customers and partners with the new website launched in January 2025, significantly improving customer engagement, conversion rates, and satisfaction, as reflected in a 4.8 out of 5 rating across 14,000 Trustpilot reviews.

Charlie Chadd, CEO of Good Life Plus, commented:

"We are making strong progress, growing the subscriber base and expanding our reach to new customers through a much wider product portfolio and partnership roster. The team is working extremely hard on several new opportunities throughout the first quarter, which we anticipate will deliver further growth and upside from Q2 onwards. Our recent partnerships and the investments made into technology and customer experience position us very favourably within our market. Our goal remains to scale quickly, whilst maintaining the best customer experience: exciting, entertaining and enriching millions of UK Households via our low-cost subscription and other innovative products."

This announcement contains information which, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended).

The Directors of the Company take responsibility for this announcement.

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For further information, please contact:

Good Life Plus Plc
Charlie Chadd, Chief Executive Officer | +44 (0)7500 929 157

AQSE Corporate Advisor
Novum Securities Limited
David Coffman / Daniel Harris / Anastassiya Eley | +44 (0)20 7399 9400

Rosewood
Financial Media and Investor Communications | +44 (0)20 7653 8702
John West / Lily Pearce goodlifeplus@rosewoodpr.co.uk