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10. Stock Options and Warrants (Tables)
12 Months Ended
Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]  
Stock options outstanding
   Weighted Avg.
Options
   Weighted Avg.
Exercise Price
 
Options, December 31, 2011   24,067,892   $0.30 
Options granted   4,858,000    0.30 
Options exercised   (776,667)   0.47 
Options forfeited   (871,127)   0.98 
Options, December 31, 2012   27,278,098   $0.27 
Options granted   207,819    1.17 
Options exercised   (115,000)   0.60 
Options forfeited   (7,061,009)   0.25 
Options, December 31, 2013   20,309,908   $0.28 
Options granted   852,122    0.80 
Options exercised   (20,000)   0.30 
Options forfeited   (90,000)   0.91 
Options, December 31, 2014   21,052,030   $0.30 
Options outstanding by Per Share Price
   Outstanding Options  Exercisable Options
Option
Exercise Price
Per Share
  Shares   Life
(Years)
  Weighted
Average Exercise
Price
  Shares   Weighted
Average Exercise
Price
$ 0.21 - $ 0.99   20,788,801   6.1  $0.29   18,229,381   $0.28
$ 1.00 - $ 1.99   263,229   5.2  $1.22   263,229   $1.28
    21,052,030      $0.30   18,492,610   $0.29
Assumptions
   2014   2013   2012 
Expected life (years)   1.5 – 5.5    1.5 – 5.5    5.0 – 7.0 
Risk free interest rate   0.12 – 1.70%    0.34 – 1.65%    0.62 – 1.27% 
Volatility   123 – 135%    127 – 130%    125 – 140% 
Expected dividend yield   0%    0%    0% 
Warrants outstanding
   Warrants   Weighted Avg.
Exercise Price
 
Warrants outstanding, December 31, 2011   49,106,280   $0.32 
Warrants granted   9,273,316    0.31 
Warrants exercised   (12,039,846)   0.29 
Warrants cancelled   (4,134,243)   0.49 
Warrants outstanding, December 31, 2012   42,205,507   $0.31 
Warrants granted   150,000    0.30 
Warrants exercised   (29,037,389)   0.29 
Warrants cancelled   (1,554,152)   0.33 
Warrants outstanding, December 31, 2013   11,763,966   $0.34 
Warrants granted   761,037    0.71 
Warrants exercised   (4,690,947)   0.30 
Warrants cancelled   (2,141,969)   0.46 
Warrants outstanding, December 31, 2014   5,692,087   $0.38 
Warrants outstanding by Per Share Price
   Outstanding Warrants      Exercisable Warrants
Warrant
Exercise Price Per Share
  Shares   Life
(Years)
  Weighted
Average Exercise
Price
  Shares   Weighted
Average Exercise
Price
$ 0.25 - $ 0.99   5,572,087   3.0  $0.36   5,177,087   $0.34
$ 1.00 - $ 1.99   120,000   1.0  $1.01   120,000   $1.01
    5,692,087      $0.38   5,297,087   $0.35